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iGaming to become one of the biggest hubs of affiliate marketing

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iGaming to become one of the biggest hubs of affiliate marketingReading Time: 4 minutes

 

The world of entertainment is a diverse and engaging one. Billions of people around the world are united in this common urge to get away with everyday burdens and get some fun. And nothing in the entertainment industry is more popular than online gaming today.

The iGaming industry has been booming for many years now, expected to reach a total revenue of $152 billion this year. Now, this is a lot of money for one industry that’s solely based on online sales and acquisitions. And while things are already on a good pitch, there’s even more to expect in the future.

One of the ways in which the iGaming industry makes so much revenue is marketing. Ads, commercials, short videos, links, and other promoting techniques are constantly used to increase the popularity of gaming devices, accessories and games themselves. In turn, such high traffic generates sales and lastly, revenue.

Nowadays, marketing opportunities are expanding in every direction. And one of the most trending marketing strategies is affiliation. This method has been used in many industries, including entertainment, health, tech, and many more.

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A different approach to marketing

Unlike regular marketing techniques, affiliation works a bit differently: it connects two parties that are focused on their product/service – one is the actual product seller (an advertiser), while the other focuses on promoting that product (a publisher). There’s no need for an advertiser to have its own marketing department that costs a fortune.

The two parties are connected on a platform called the affiliate network. Using its automated interface, the publishers and advertisers find themselves according to their needs and specific demands – no manual search is necessary. When the deal is closed, the publishers generate special links, ads, and banners that direct customers to the actual product pages. And the publishers are getting paid according to their actual performance.

That’s basically how affiliate marketing works. Now, let’s get back to why we brought up this subject in the first place. As mentioned above, online gaming is one of the biggest and fastest-growing industries in the world right now. And with the help of affiliate marketing, it’s poised to go even further.

How affiliation works in online gaming

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Affiliate marketing in online gaming works somewhat the same way as it does in other industries: the publishers – who might be gamers that stream their gameplay on Twitch, game reviewers on YouTube, or even the gambling affiliate agencies – use their popular platforms to promote certain products or services.

Now, we didn’t mention gambling affiliates for no reason. The online casino industry has been following this trend for many years now, generating both high revenues and high traffic on their websites. For instance, the PlayAmoPartners.com affiliate program for casino sites has been around from at least 2015 and has a partner base that counts more than a thousand different affiliates.

And the online casino is just one fraction of this affiliation giant that’s slowly creeping in. It’s no wonder that the kids and even grown-ups today are dreaming about playing their favorite games online, stream the whole process, and get paid for no active work at all. Who doesn’t want to have a passive income that supports their dreams as well?

Affiliation makes gamers’ dreams come true

And what’s more important, their dream can really come true if they manage to attract a massive follower base on any popular platform. For example, PewDiePie is the biggest YouTuber right now with more than 102 million subscribers. Do you know how he started his channel? Right, game streaming! And according to Forbes, PewDiePie has earned a staggering $12 million via affiliate ads, links, and endorsement content.

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In online gaming, and particularly in streaming, the affiliate links are what generate the most revenue. Check for yourselves: when PewDiePie plays Battlefield with a specific mouse, hundreds of millions of people are watching this stream and get interested in this product. In the video description, the YouTuber will have an affiliate link that directs the users to the actual webpage of this mouse and when they purchase it, PewDiePie gets a commission out of it.

Another big platform with the biggest streaming community is Twitch, which we mentioned earlier. And Twitch is probably the best place for game streamers to pursue their affiliation careers. The platform has its own affiliate programs that allow the content creators to earn money via the game sales or the in-game purchases, not to mention getting the paid subscriptions from their followers.

Advantages of affiliate gaming

One of the biggest advantages of online gaming that affiliate marketing can utilize is its diverse audience base. The publishers can effectively engage with various people with different tastes and preferences. And more often than not, they find their niche audiences that constantly demand the product/service that this particular publisher puts out. This, in turn, accounts for increased traffic and revenue for them.

But probably more importantly, online gaming is an environment where people come together for their shared love for games. Here, they exchange their ideas, communicate with one another, and make meaningful connections. According to the Washington Post, video games can especially help people with disabilities to find friends and engage in society. And creators are part of this process too.

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When the audience hears their favorite streamer talk about a certain product or service, they’re not running away with distrust and doubt; quite the contrary, they almost always check out that product and even purchase it in some occasions, because they trust the medium that made them aware of it.

Future of affiliation in iGaming

As time goes on and the online gaming industry expands, the methods for making money out of gaming become more sophisticated and effective. Today, affiliate marketing holds the center stage of iGaming and people – YouTubers, Twitch streamers, game reviewers, online casino partners – all make money from their partnerships.

And they’re not the only ones benefitting from this partnership. The advertisers themselves have bigger incentives to opt for this option since it minimizes their marketing expenditures and maximizes sales performance. This is truly a win-win situation for both parties of the agreement.

And while things are certainly looking up in the future, some cannot hide their concerns about the responsible use of affiliate marketing. They indicate that the majority of affiliates don’t even disclose their partnerships with advertisers on YouTube. This, in turn, makes things a lot harder for the regulators who are determined to guarantee the safe and stable marketing environment in every industry, including gaming.

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Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iGaming to become one of the biggest hubs of affiliate marketing

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What makes Turbo Games’ provably fair games so special?

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A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.

Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”

Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.

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According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.

There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.

Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”

Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”

What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.

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Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.

 

 ABOUT SLOTEGRATOR

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

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The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

More information: https://slotegrator.pro/

 

ABOUT TURBO GAMES

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Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.

Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.

The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.

More information: https://turbogames.io/

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Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.

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Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.

From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.

Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.

Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.

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Participating in the event

As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.

To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair

About Games Factory Talents

A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.

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To learn more about Games Factory Talents visit – Games Factory Talents

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810 THE SPREAD

Cumulus Media Launches 810 THE SPREAD, the Bay Area’s First Sports Station Focused on Sports Betting

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Cumulus Media (NASDAQ: CMLS) announces that it has launched the Bay Area’s first Sports radio station focused on sports betting, 810 THE SPREAD. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco. 810 THE SPREAD will deliver behind-the-book perspectives from experts in a highly entertaining and engaging format. 810 THE SPREAD goes live today on the legendary 810am frequency that has been the 80-year home of historic Talk Radio KGO-AM. Cumulus San Francisco also launched the station’s new website at www.810thespread.com. Kevin Graham, Program Director of Cumulus’ sister sports stations KNBR 680AM/104.5FM and 1050 KTCT, adds Program Director duties for 810 THE SPREAD.

Larry Blumhagen, Vice President/Market Manager, Cumulus San Francisco, said: “810 THE SPREAD joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”

Blumhagen added: “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”

Kevin Graham, Program Director, 810 THE SPREAD, said: “810 THE SPREAD will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 THE SPREAD will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it truly shows Cumulus’ commitment to the Bay area as ‘The Sports Leader’!”

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The weekday programming lineup for 810 THE SPREAD includes:

6am-9am – Bet QL Daily – The must-consume show for sports fans and betting fans alike. Hosted by Joe Ostrowski, Joe Giglio, and Erin Hawksworth.

9am-12pm – Jim Rome - Aggressive, informed sports opinions, rapid-fire dialogue, and plenty of sports smack. As one of the most prolific sports talk hosts in America, Rome draws massive tune-in with legions of fans known as clones, who live for Rome’s take on the day’s largest issues in sports.

12pm-4pm – You Better You Bet – Nick Kostos and Ken Barkley have you covered for the best bets on the biggest matchups, the latest line movement and updates in the futures market. We’ll have up-to-the-minute coverage of backdoor covers and bad beats, and the cheers and tears that come with them. It’s sports betting conversation like you’ve never heard before.

4pm-8pm – Bet MGM Tonight – Live sports betting updates for all the night’s games as they happen – plus live “look-ins” for Major League Baseball games in progress. Get the latest scores, sides, totals, props, parlays, futures, and much more with hosts Quinton Mayo, Trysta Krick, and Ryan Horvat.

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8pm-12 Midnight – CBS Sports Radio

BetQL Network programming is provided by Cumulus Media’s Westwood One through a partnership with Audacy.

For more information or to stream 810 THE SPREAD, visit: http://www.810thespread.com.

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