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Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus

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Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus

Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.

 

The new agency incorporates Lagardère Sports and Entertainment’s existing global consulting businesses, including agencies akzio! and Zaechel Int. in Germany, and Sponsorship 360 in France, all of which will be rebranded as Lagardère Plus.  It will add new strategic, creative, digital and analytics capabilities and move beyond Lagardère Sports and Entertainment’s long-established strength in the worlds of sports and entertainment, connecting clients to partnership opportunities of all kinds.

From sports, music and entertainment, to culinary and cause marketing, Lagardère Plus will help brands and properties get the attention they need in a distracted world,” said Andrew Georgiou, Chief Executive Officer, Lagardère Sports and Entertainment. “As media fragmentation affects many of the marketing channels that CMOs have relied on for decades, partnership marketing becomes absolutely vital for brands to connect with their audiences. Lagardère Plus combines global expertise and experience with highly knowledgeable local teams to deliver exceptional results.

With established offices in BerlinDallasFrankfurtHamburg, Hong Kong London, ManchesterMunich, New York, ParisSingaporeShanghai, and Tokyo, Lagardère Plus comes to market with a roster of blue-chip clients who are highly active in the partnership marketing space, including BMW, Bridgestone, Citibank, Danone, EA Sports, Epson, Hyundai, Lacoste, MetLife, MetroPCS, Veuve Clicquot, and ZTE.

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Along with Andrew Georgiou, Lagardère Plus will be led by its global consulting team, including Andrew N. Pierce, Global President; Jonathan Isaac, Chief Strategy Officer; Kern Egan, President, Americas; Tim Frith, Head of Consulting in the U.K.; Hervé Bodinier, Executive General Manager in FranceOlaf Bauer, Managing Director in Germany; and Malcolm Thorpe, Vice President, Business Development in Singapore.

Lagardère Plus will continue to explore strategic acquisitions in key global markets to deliver ever more impactful partnership marketing. And as part of that effort, it has acquired Brave, a London-based agency with an impressive track record in developing and delivering creative campaigns for global brands including Amazon Prime, Brown Forman, and Greenpeace.

 

About Lagardère Sports and Entertainment

Lagardère Sports and Entertainment is a leading sport and entertainment agency, with a global network of local experts dedicated to delivering innovative solutions that meet our clients’ needs. We believe sport and entertainment inspire emotions and passion that are essential to enrich people’s lives and generate powerful collective experiences. At Lagardère Sports and Entertainment, we dedicate our expertise and passion to provide our clients with privileged access to the infinite opportunities of sport and entertainment. Lagardère Sports and Entertainment has more than 1,700 employees worldwide and 50 years of experience in sport.  For more information on Lagardère Sports and Entertainment, visit www.lagardere-se.com.

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About Lagardère Plus

Lagardère Plus is a global agency with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms. Plus has the expertise, experience and privileged access of a global leader in sports, entertainment, media and lifestyle. We understand brands, fans and properties – and the dynamics between them – better than anyone. Whether your business is new to partnership marketing or a highly-experienced player, we hope to take you somewhere new. Lagardère Plus is part of Lagardère Sports and Entertainment, a company with more than 1,700 employees worldwide and 50 years of experience. For more information, check out www.lagardere-plus.com .

The post Lagardère Sports And Entertainment Launches Global Partnership Marketing Agency, Lagardère Plus appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

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Source: EEGaming.

Bradley Khoury

eCOGRA Approved to Operate in Arizona, Indiana and Panama

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eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.

This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.

Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.

In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.

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“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.

Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”

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BetConstruct

BetConstruct to Showcase Latest Innovations at G2E Las Vegas 2024

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BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.

As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.

Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.

BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.

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Amusnet

Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas

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Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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