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UltraPlay pens deal with China’s SunLoto

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UltraPlay pens deal with China’s SunLoto

Online betting solutions provider UltraPlay has agreed on a partnership deal to provide its revolutionary eSports match predicting system – ODDS.gg to SunLoto, a licensed operator of the Chinese Welfare and Sports Lottery.

SunLoto, one of the largest lottery service providers in China, will become a reseller of UltraPlay’s ODDS.gg for the Asian market. The company has successfully positioned itself as a leading provider of games and lottery solutions holding a massive database of clients in China and the region. With the ever-increasing number of SunLoto partners, the company will be further equipped with UltraPlay’s advanced betting solution ODDS.gg. The winning probability and the specially designed eSports betting data prediction software will be a significant advantage to SunLoto and its wide business network.

After nearly ten years of unremitting efforts through its licensed operating, SunLoto gradually developed into a comprehensive lottery service provider establishing different gaming verticals. Now, the company is ready to step further in the gaming business as started offering and using the widest selection of eSports coverage available on the market right now, powered by UltraPlay.

UltraPlay’s ODDS.gg is developed to optimize the betting products with an unprecedented number of events – pre-match and live. The advanced predicting system offers the widest eSports coverage including 15 competitive games, 3000+ eSports events per month, 1500 in-play events, and live streaming.

Dariy Margaritov, CEO at UltraPlay said: “We are glad to become a business partner of SunLoto and offer our betting data prediction software in order to be widely spread and used in the Asian market. UltraPlay wants to help the betting industry engage with eSports in a profitable manner and contribute to the whole eSports ecosystem with its know-how and experience in the sector.”  

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Gao Lee, CEO of SunLoto commented: “Our constant innovation and proactive approach towards the gaming industry led us to this long-term partnership with UltraPlay. The product we are going to further promote on the Asian market stands for high quality and innovation. We will be using this advantageous product to deliver better gaming analysis and winning predictions.

About UltraPlay:

UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer innovative approach to the online gaming industry by providing advanced betting solutions, focused on eSports, sports betting, casino, live betting and bitcoin solutions.

Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here.

The post UltraPlay pens deal with China’s SunLoto appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

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Source: EEGaming.

4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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