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GambleAware criticises industry over safe gambling strategies

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GambleAware criticises industry over safe gambling strategies

The GambleAware charity has hit out at gambling companies in the UK for failing to implement effective strategies regarding responsible gambling.

In a report made public on Wednesday, GambleAware said operators are “poor” at giving staff suitable training in how to promote safe gambling among customers.

The charity also said that existing responsible gambling messages sent out by operators are often “confusing and unclear”.

GambleAware carried out the research in partnership with Revealing Reality and at the request of the Industry Group for Responsible Gambling (IGRG), which this week also updated the Industry Code for Socially Responsible Advertising.

In its critique of staff, GambleAware said many employees do not have practical training in how to promote responsible gambling in their day-to-day jobs.

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The charity also said few staff had the confidence to “communicate effectively with customers how to minimise the risks of gambling”, while some could inadvertently encourage customers to “chase their losses”.

GambleAware also found that only a minority of operators are developing new responsible gambling messages, with the research identifying a need for more creativity and investment into this area.

Customers said the amount of promotional and commercial content conflicts with messages about responsible gambling, while operators have challenged new responsible gambling material as “too costly” or “risky”.

Marc Etches, chief executive of GambleAware said: “This is a loud wake-up call to the gambling industry; the voices in this report crystallise the challenge of delivering effective social responsibility on the front-line.

“Frankly, the gambling industry must do much better to ensure staff and customers know when, how and where to seek help. This report shows where the gaps are; significant investment of time and effort is needed to protect players better from gambling-related harm in the first place.

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John Hagan, chairman of the IGRG, added: “The gambling industry is working tirelessly to promote responsible gambling, and it was industry recognition of the importance of raising standards of messaging and training which led to the commissioning of this report. We welcome the fresh and creative thinking of Revealing Reality and we look forward to the next stage when the best of their ideas will be trialed by industry in live environments.

 

You can read the full report here!…

The post GambleAware criticises industry over safe gambling strategies appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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CGS Santiago

Pragmatic Play to Participate in CGS Santiago

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Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.

The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.

Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.

With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”

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