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Digital Sports Tech launches into the Nordics with Coolbet

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Digital Sports Tech enters Nordics with Coolbet

Digital Sports Tech (DST), the award-winning provider of next generation sports betting solutions, has entered the Nordics sports betting market with its Player Props and Quick Pick Accumulators products after partnering with fast-growing operator, Coolbet.

The new product, branded as “Build Your Bet”, allows Nordic players to create and customise their own performance or proposition bets on any player and statistic for English Premier League, UEFA Champions League, La Liga, and Serie A matches, as well as NFL, NBA and the MLB via DST’s Player Props product.

Some examples of bets which can be placed include:

• Statistical bet: Lionel Messi to have at least three shots on goal against Real Madrid

• Combined bet: Romelu Lukaku and Sergio Agüero combined will have at least four shots on target against Chelsea and Tottenham respectively

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• Head-to-head bet: Lebron James will score more points than Stephen Curry

Additionally, Coolbet is integrating DST’s Quick Pick Accumulators (QPA) product, which provides users with an opportunity to create same game accumulators combining both player markets and the most popular match markets (e.g. winner market, or total goals over/under).

The revolutionary aspect of DST’s offering is that all QPAs will be priced instantly for the user to bet on, as opposed to waiting for an operator’s trading team to review and manually price the bet, if they decide to price the bet up at all.

QPAs is powered by DST’s state-of-the-art proprietary platform and algorithms, which analyse each customised bet or accumulator to generate accurate odds, as well as automatically resulting it.

Some examples of the accumulators which can be priced thanks to QPA include:

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• Manchester United to win, total match goals over 2.5, Paul Pogba to score and Romelu Lukaku to have 2+ shots on goal

• Chelsea to win, Tottenham to win, Harry Kane 2+ shots on goal, Gary Cahill 4+ tackles and Aaron Ramsey to score (cross-game QPA)

Anders Karlsen, chief operating officer at Coolbet, said: “Our customers are much more statistics-driven than a few years ago, so we are delighted to offer a product where customers can use their knowledge to use and build their own bets.”

Ari Lewski, executive director at Digital Sports Tech, added: “Moving into the Nordics for the first time is a landmark moment in Digital Sports Tech’s history. It demonstrates the broad appeal in the quality of our offering from operators and players across the globe.

“We’re really excited to be partnering with Coolbet and believe this sportsbook is a great fit for our innovative Player Props and Quick Pick Accumulators products.

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“We’ve been impressed by the way Coolbet has attempted to differentiate their offering as well as execute their strategy to target the next generation of customers and we’re very confident our product will greatly assist both these initiatives.”

Last year, DST unveiled its unique Player Props product, where customers are able to create and customise their own bets on player performance across a range of statistics and sports, all in real time.

Coral launched Player Props in October last year and it is now live with Ladbrokes as well as a number of other tier one operators across the globe. It helped DST claim the ‘Best Innovation’ title at the 2017 GIA Awards, and a nomination in the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017.

 

About Digital Sports Tech

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Digital Sports Tech provides products for the next generation of sports betting and is the market leading supplier of player betting markets to global sportsbook operators. It utilizes state of the art technology of the world’s first purpose built sports betting platform that lets users create and customise their own proposition bets on player statistical performance across a range of sports and statistics.

DST won Best Innovation at the 2017 GIA Awards, and were shortlisted for the ‘Innovation in Sports Betting Software’ category at the EGR B2B Awards 2017.

 

About Coolbet

Coolbet was launched in 2016 by Jan Svendsen, former founder of Nordicbet and Triobet. The company, employing now over 80 people, has its own-developed gaming site and sportsbook software. At the 2017 GIA awards Coolbet won the Startup/SME award.…

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The post Digital Sports Tech launches into the Nordics with Coolbet appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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