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European Gaming Congress 2024

iGaming Industry

SBTech to open US office/G2E sportsbook and igaming showcase/VIP Vegas Sports Showcase

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SBTech to open US office/G2E sportsbook and igaming showcase/VIP Vegas Sports

SBTech will be opening a US office in early 2018 and is looking forward to showcasing its suite of industry-leading sportsbook and igaming products at the Global Gaming Expo (G2E) event taking place in Las Vegas from 3-5 October.

 

SBTech will also be hosting its VIP Vegas Sports Showcase party on Tuesday 3 October at the Palazzo, where guests will enjoy an exclusive demonstration of the group’s award-winning sports betting product and great sporting action during the MLB Wild Card Game, plus a chance to win tickets for either the Super Bowl, NBA Finals or the World Series!

G2E

Regulated sports betting in the US is a real possibility thanks to New Jersey’s legal challenges to overturn PASPA and the educational work carried out by the American Gaming Association’s betting taskforce, of which SBTech is a member. G2E delegates can find out more about how SBTech can answer their needs in a regulated US market by meeting with the group’s chief commercial officer Andrew Cochrane and chief product officer Ian Bradley for a demonstration of its sportsbook and igaming products.

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These include:
Omni-channel operations
Scale and markets for all major sports – SBTech’s omni-channel solution integrates online solutions directly into land-based networks to create a world-class experience for consumers, who can enjoy seamless betting journeys uniting retail outlets, home computers and personal devices.

In-play betting
SBTech’s live betting product is renowned as the industry gold standard, having won the eGR “Best In-Play Betting Software” award for the last two years. And as live in-play engagement continues to grow, the company remains committed to continuous innovation in this critical field.

Mobile focus
In-play betting comes into its own on mobile and 75% of players say it is their key driver in selecting a betting site. SBTech’s solution integrates live streaming, stunning graphics and match trackers that take the live experience to the next level and are available across all touchpoints.

Chameleon360 iGaming Platform
At the heart of the SBTech solution is the Chameleon360 iGaming Platform, offering powerful reporting and business intelligence tools, cutting-edge player management systems, fully configurable automated bonusing and flexible payment integrations.

About SBTech

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SBTech is the industry-leading provider of managed sports betting solutions and services in regulated markets thanks to the world class coverage of its sportsbook, unrivalled in-play betting, complete omni-channel solution and its innovative and uniquely configurable Chameleon360 iGaming Platform. For more information, visit: www.sbtech.com

The post SBTech to open US office/G2E sportsbook and igaming showcase/VIP Vegas Sports Showcase appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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