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iSoftBet and Zeus Play new Partnership

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iSoftBet and Zeus Play new Partnership

Leading online and mobile casino content provider iSoftBet has struck a deal with Bulgarian game developer, Zeus Play, to integrate the supplier’s full suite of games into its Game Aggregation Platform (GAP).

 

The deal means that iSoftBet’s operator partners will gain access to an additional 100+ slots, table and lottery games, including titles such as Eternal Desire, The Explorers’ Quest, Amun’s Book.Zeus Play was founded in 2012 and recently launched its latest game release, Infinium. As part of the deal, iSoftBet will help migrate its entire back catalogue of Flash content to HTML5 via its innovative Pulse development framework.

Zeus Play is certified in Malta and the Isle of Man, and its random number generator has been verified by Gaming Laboratories International. The team behind the supplier has more than 20 years’ experience in the gaming industry.

Christos Zoulianitis, Chief Marketing Officer at Zeus Play, said: “We are thrilled to have integrated our content into iSoftBet’s state-of-the-art Game Aggregation Platform – it is a huge opportunity for us to put our games in front of some of the industry’s largest operators.

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Michael Probert, Head of Business Development at iSoftBet,commented: “We are always looking to add top quality content to our game portfolio, and Zeus Play offers just that with its suite of bold and vibrant slots, table and lotto games.GAP is one of the most powerful content aggregators in the market, and boasts exciting and engaging content from our third-party partners as well as our own proprietary games, including recently-launched titles Booster and Lucky 3.

 

About ZEUS PLAY:

Zeus Play provides high standard services and a wide range of games concentrated in the virtual online entertainment sector in the worldwide market. Zeus Play offers a game portfolio that includes a variety of video slot, lottery, jackpot & bonus games, unique solutions towards online casinos, land based establishments and betting shop corners. The games of Zeus Play are steadily updated and are adjustable to every consumer detail needs and desires.

 

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About iSoftBet:

With a wealth of knowledge and experience in regulated markets, iSoftBet has quickly become a household name in the online casino industry. Boasting an impressive collection of high-powered games with stunning audio-visual effects, iSoftBet’s unparalleled casino games collection also features a range of unique and innovative HTML5 mobile content along with state-of-the-art Facebook software, exclusive branded content and a unique collection of third-party games.…

The post iSoftBet and Zeus Play new Partnership appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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