iGaming Industry
UK: Labour Party plan to impose gambling addiction levy
Betting operators have been warned they could have to pay a compulsory levy to fund the treatment of problem gamblers under new plans announced by Labour on Tuesday.
The party’s deputy leader Tom Watson used his speech to the Labour conference in Brighton to unveil the policy, as well as a review into the NHS’ ability to deal with gambling addiction.
Both the Association of British Bookmakers and Remote Gambling Association said they were not opposed in principle to a statutory levy.
Watson, who also renewed his call for a ban on gambling advertising on football shirts, told delegates a Labour government would “finally confront problem gambling” and “introduce a compulsory levy” to pay for its treatment.
He accused some gambling companies of “targeting our poorest communities”, while also claiming some operators were using data to “deliberately target low-income gamblers and people who have given up gambling”.
He went on: “Gambling addiction is an illness and it is about time it was taken seriously.”
Together with shadow health secretary Jonathan Ashworth, Watson said he was launching “a thorough review of gambling addiction in this country and current provision for treatment on the NHS“.
He added: “Our review will look at how to best fund NHS treatment and help free problem gamblers from the destructive cycle of addiction.”
Problem gambling charity GambleAware brought in a record £8 million in 2016-17 from voluntary donations from the industry, but that was still 20 per cent short of its target.
It has been calling for operators to donate 10p from every £100 of their profit to fund its work.
“My message to gambling firms today is clear: stop targeting vulnerable people. Start acting properly. And meet your obligation to help those whose lives have been blighted by addiction.You can do it now, because it’s the right thing to do. Or you can wait for the next Labour government to do it for you.” – said Watson.
Reacting to the news, GambleAware said it welcomed the increased focus on the harm gambling can cause: “Gambling addiction is a recognised mental health condition, but treatment is not available on the NHS. We are woefully short of the funding needed to treat all problem gamblers in the country. We need the support of GPs, social workers, citizens advice and teachers before we can even come close to treating all those in need.”
The ABB said it would support Watson’s review if it facilitated an evidence-based approach to problem gambling: “We also would not oppose an appropriate, compulsory levy on the gambling industry to fund problem gambling treatment, as we have long argued that the gambling industry needs to work together to reduce the number of problem gamblers and address the fact that most problem gamblers move between different forms of gambling.” – stated the ABB.
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Source: EEGaming.
Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.
Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.
4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.
“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.
Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.
Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
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