iGaming Industry
ASA the UK watchdog slammed four online operators for affiliate advertorial
Four betting firms have had their ‘socially irresponsible’ adverts banned by watchdogs.
The UK-facing online gambling affiliate industry is facing a fresh assault after the local advertising watchdog upheld complaints against four operators’ affiliate-created promotional content.
Today, the Advertising Standards Authority (ASA) upheld complaints against marketing content created by an affiliate working for 888 Holdings, Ladbrokes, Sky Betting & Gaming and Casumo.
These operators were slammed for the same piece of advertorial, which appeared on 24hournews.co and casinohacks.co between March and June 2017.
The advertorial, which the complainants felt “had the appearance of an editorial article,” detailed the travails of a man named ‘William’ who was £130k in debt due to his wife’s cancer-related medical bills.
Lo and behold, while taking a break in the hospital lobby to update friends and family about his wife’s condition, an admittedly depressed ‘William’ stumbled across ads for various gambling websites on his mobile, but almost ignored the sites until he noticed their various promotional offers, which he felt were “too hard to pass up.”
Naturally, William went on to win “over 30 times his annual salary in a single spin” and “his debt and financial worries came to an abrupt end.” William went on to buy back the house he’d been forced to sell, pay off the medical bills and take his wife on a pricey honeymoon.
At the bottom of this rags-to-riches story was a ‘comments’ section in which ‘readers’ discussed similar gambling triumphs, alongside banner ads promoting the gambling operator in question.
The complainants took issue with the notion that the ads were pitching gambling as providing an escape from depression and as the solution to one’s financial problems. The ASA itself wasn’t sure the adverts were sufficiently identified as such and made clear their commercial intent.
Each operator responded to the complaints in pretty much the same way, claiming that the ads were created by the affiliate without the operators’ knowledge and had been removed once the operator found out. Furthermore, the operators terminated their agreements with the affiliate due to the ads having contravened the terms of their deal, and warnings had been issued to other affiliates not to make the same mistakes.
The ASA’s blanket response was that, while the advert had been produced by a third party, it was the operators’ products being promoted and their websites to which punters were being directed. As the beneficiaries of the advert, the ASA deemed the operators to be responsible for the “socially irresponsible” content.
The ASA also found that the small text in the banner indicating the story’s “advertorial” nature was insufficient to alert customers that what they were reading was fiction, especially since the body copy referred to “our own Daily News reporter” and was written in an editorial style that belied the copy’s commercial intent.
The ASA ordered each operator to ensure that the ad in question didn’t resurface and to ensure that future ads – regardless of who creates them – are “clearly identifiable as marketing communications” and are “prepared in a socially responsible way.”
Following the ASA’s publication of its verdicts, the red-faced operators have issued statements disavowing the affiliate’s attempt at ‘fake news’ while musing about getting a lot pickier regarding the affiliate company they keep.
The ASA’s verdicts arrived shortly after The Guardian ran a series of articles detailing shady affiliate behavior, which may or may not have contributed to Sky Betting & Gaming’s decision last week to scrap its UK-facing Affiliate Hub portal.
SB&G CEO Richard Flint is scheduled to appear on a social responsibility panel at next week’s Betting on Sports Conference, during which a discussion of the future of affiliates – assuming they have one in the UK market – will likely generate some intense debate.…
The post ASA the UK watchdog slammed four online operators for affiliate advertorial appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
eCOGRA, a leading international authority in Testing, Inspection and Certification services for the iGaming industry, has secured new regulatory approvals across three key jurisdictions: Arizona, Indiana and Panama. With these developments, eCOGRA strengthens its position in the U.S. and Latin American markets, offering excellence in compliance through their Quality, Speed, and Service promise.
This strategic expansion allows eCOGRA to conduct independent compliance audits and certification services in each region, addressing the growing demand for rigorous regulatory oversight in the fast-evolving global iGaming industry.
Securing approval in Arizona, where eCOGRA has now been licensed as an Event Wagering Ancillary Supplier, enables the International Testing Laboratory (ITL) to audit event wagering licensees in line with Arizona’s expanding regulatory landscape. Indiana, which introduced online sports betting in September 2019, has authorised eCOGRA to perform regulatory compliance audits, providing licensed operators with crucial assurance in meeting the state’s high standards.
In Panama, the Board of Gaming Control officially recognised eCOGRA as an Authorised Entity for Compliance Certification, specifically for slot machines and gaming software. This endorsement reinforces eCOGRA’s role as a trusted partner for operators seeking to meet stringent regulatory requirements in Latin America’s emerging iGaming sector.
“Our recent approvals in Indiana, Arizona, and Panama underline our dedication to continually expand our offering, to support our growing portfolio of clients with their global growth plans. We are committed to ensuring that we bring the same quality, speed and service that marks us out to both our clients and regulators in these dynamic markets,” said Will Shuckburgh, Group CEO of eCOGRA.
Bradley Khoury, Chief Technology Officer at eCOGRA, said: “Securing licensure as an Event Wagering Ancillary Supplier in Arizona and an Authorised Entity in Panama underscores our dedication to supporting responsible and sustainable iGaming operations. We are committed to driving trust and accountability within the industry by providing compliance solutions that uphold the highest standards.”
BetConstruct, a global leader in the iGaming industry, is going to showcase its cutting-edge solutions at the highly anticipated Global Gaming Expo (G2E), taking place from October 7-10.
As the premier event for the global gaming industry, G2E serves as a hub for innovation, driving growth by bringing together industry professionals from around the world to foster business opportunities.
Taking place at The Venetian Expo in Las Vegas, this all-in-one event features both an education program from October 7-10 and an expansive expo hall running from October 8-10.
BetConstruct’s stand is 5230, where the team will showcase an exciting range of products, including the newly launched the Last Battle, a novel loyalty system that is the byproduct of BetConstruct’s commitment to innovation. The company will also demonstrate its comprehensive Sportsbook and Casino Suite, along with DECA, its next-level decentralised casino platform, and Umbrella, an AI-powered risk management solution. These offerings are designed to meet the needs of a diverse range of operators, ensuring seamless and engaging experiences for players across the regulated market.
Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.
“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.
Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.
Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.
Saroca Unveils the Transformational Leadership Program for 2025
Week 47/2024 slot games releases
EGT Digital is shortlisted in 5 categories of BEGE Awards 2024
EGT is a finalist in several categories of BEGE Awards 2024
EGT’s latest innovations to shine at the 15th edition of BEGE Expo
MGM Resorts Teams with USO and American Airlines for 14th Annual Salute to the Troops at Mandalay Bay
Evoplay enters Czech market with exclusive Fortuna collaboration
EveryMatrix launches EveryMatrix Effect campaign
Spinomenal celebrates Halloween with Book of the Cursed release
QiH Group completes C-suite hiring spree with new CFO appointment
-
gaming2 years agoODIN by 4Players: Immersive, state-of-the-art in-game audio launches into the next generation of gaming
-
EEG iGaming Directory8 years ago
iSoftBet continues to grow with new release Forest Mania
-
News7 years ago
Softbroke collaborates with Asia Live Tech for the expansion of the service line in the igaming market
-
News6 years ago
Super Bowl LIII: NFL Fans Can Bet on the #1 Sportsbook Review Site Betting-Super-Bowl.com, Providing Free Unbiased and Trusted News, Picks and Predictions
-
iGaming Industry7 years ago
Rick Meitzler appointed to the Indian Gaming Magazine Advisory Board for 2018
-
News6 years ago
REVEALED: Top eSports players set to earn $3.2 million in 2019
-
iGaming Industry7 years ago
French Senator raises Loot Boxes to France’s Gambling Regulator
-
News7 years ago
Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018
