iGaming Industry
Argyll Entertainment Upgrades to SBTech’s Full Platform Solution
2 up-and-coming UK betting brands now powered by award-winning sports betting provider
SBTech has become the technology partner of Argyll Entertainment in a deal that sees its fast-rising UK sports betting brands SportNation and RedZoneSports leverage the industry-leading technology, automation and tools the SBTech platform offers.
Upgrading its provider to SBTech represents a critical dimension of Argyll’s expansion strategy, as it targets wider brand recognition and greater market share in the UK.
SportNation (formerly BetonBrazil) launched just before Euro 2016, with RedZoneSports, Argyll’s American sports-focused brand, debuting shortly afterwards. With improved price differentiation and trading control, both brands will now benefit from the enhanced user experience provided by SBTech’s Chameleon360 iGaming platform.
Players will enjoy world-class coverage, multi award-winning in-play betting, thousands of bet types across 60+ sports plus a wealth of cutting-edge features, including flexible cash out, price boosts and enhanced accumulator betting.
Argyll required trading tools with a difference and this is what the SBTech platform provides for them to manage their business more effectively. Built around a best-of-breed sports engine, they can now offer unique odds, manage risk, apply specialised payouts, set betting limits, and control sportsbook liability, all in real time. The platform also incorporates market-leading automation tools for CRM, payments, reporting, bonusing and data-generated personalisation.
Stuart Tilly, CEO of Argyll Partners said: “We are delighted that our family of brands is now powered by SBTech’s sportsbook and full platform solution. The time is right to offer our players a richer offering and a broader range of betting opportunities, boosting the profile of our brands and driving turnover with a more enhanced solution. Considering its proven track record for innovation, unrivalled live betting and deep knowledge of British, American and global sports, SBTech was the clear choice moving forward.”
Ian Bradley, CPO of SBTech, commented: “This new partnership with Argyll Entertainment is further evidence of our rapidly expanding footprint in key regulated markets worldwide. We have extensive experience of driving operators to market-leading positions through our solution and I’m confident that both SportNation and RedZoneSports will now rapidly achieve their full potential. I am looking forward to working closely with them on extending our US Sports product with the combined efforts of both teams.”
About Argyll Entertainment:
Headquartered in Switzerland and licensed by the UK Gambling Commission, Argyll Entertainment is a member of the AHG Group based in Orlando, Florida. The AHG Group has worked with more than 15 Native American tribes, including the Seminole Tribe of Florida, owners of the Hard Rock brand, in the design, licensing, construction and management of casino projects. From this business grew their interest and involvement in online gaming.
About SBTech:
SBTech is an industry-leading provider of comprehensive platform solutions to sports betting and iGaming operators in regulated markets. Its best-of-breed Chameleon360 iGaming platform, world-class sportsbook, unrivalled multi-award winning in-play betting, complete omni-channel offering, and fully managed and semi-managed service packages have made it the partner of choice for more than 50 top-tier clients in over 20 territories.…
The post Argyll Entertainment Upgrades to SBTech’s Full Platform Solution appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Source: EEGaming.
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.
The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.
Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.
With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”
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