Connect with us
European Gaming Congress 2024

iGaming Industry

Mr Green unveils “Green Gaming” responsible gambling tool

Published

on

Mr Green unveils new responsible gambling tool

The Green Gaming solution will initially be deployed in the United Kingdom, analyzing customers’ online behaviour in order to detect early signs of problem gambling.

The new tool requires players to complete a survey on what they consider to be healthy and unhealthy gambling habits, then compares their response with their actual gambling activity.

This allows Mr Green to alert customers if they begin to play more frequently or spend more than they believe is healthy, based on their own criteria.

As well as giving players deeper insight into their own gambling behaviour, Green Gaming also allows the operator to tailor its marketing activities in response to a player’s risk profile.

Players who exhibit increased risk behaviour may be asked to set time and deposit limits, or to stop playing for a period of time. The operator will also use the profiles to prevent at-risk gamblers from receiving marketing messages.

Advertisement
Stake.com

It should feel safe to play at Mr Green, and Green Gaming has been a part of our business strategy since the foundation in 2007. We have high ambitions, and want to be the brand you associate with Green Gaming.” – said Mr Green & Co chief executive Per Norman.

The first iteration of the Green Gaming tool has been developed for online casino players, with a sportsbook tool set to follow. It has been developed in partnership with Swedish diagnostic technology specialist Sustainable Interaction, with input from responsible gambling technology development expert Sebastian Gassner.

Now, we are asking our customers to put on the seat belt and set the controls,” Norman added. “With our new tool, we will be able to better understand our customers in so many dimensions, not just in mere financial terms.

 …

The post Mr Green unveils “Green Gaming” responsible gambling tool appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

Advertisement
Stake.com


Source: EEGaming.

4Play

Fast Track Enters into Partnership with 4Play

Published

on

fast-track-enters-into-partnership-with-4play

 

Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

Advertisement
Stake.com

Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

Continue Reading

Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

Published

on

pragmatic-play-enhances-fullreto-partnership-with-virtual-sports-addition

 

Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

Advertisement
Stake.com

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

Continue Reading

Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

Published

on

pragmatic-play-launches-live-casino-offer-at-atlantic-city

 

Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

Advertisement
Stake.com

Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

Continue Reading

Trending