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AfroMillions woos Nigerians with $2.8M lottery jackpot

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AfroMillions woos Nigerians with $2.8M lottery jackpot

UK-based gaming provider Ofertas365 has dangled a historic NGN1 billion (US$2.8 million) jackpot to lottery players in Nigeria to mark the company’s expansion in the African continent.

 

The British company announced on Monday that it will formally launch AfroMillionsLotto this month, in support of the Nigeria Professional Football League (NPFL). Football is said to be the most popular sport in the African continent.

James Leppard, chief executive officer of Ofertas365, said AfroMillionsLotto was supposed to be launched last month but they decided to move it to September in order to give all the clubs the same chance to market to their fans.

All 20 NPFL clubs are to be branded with their own page on the AfroMillions website where people can buy tickets online for the twice-weekly draws, as well as enjoy a range of Instant Win games.

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All the football clubs and charities in Africa have the need for additional funding and our lotto partnerships offer them the potential to enjoy significant, recurring revenue streams. It’s a win-win situation for everyone,” said Leppard. “The ability to partner with African football clubs and charities means we’re able to piggyback on well-established brands who have a ready-made target audience for us to market to.”

In a business perspective, Leppard pointed out that Africa has become more attractive in terms of investment due to exponential growth in internet and mobile phone use.

Citing a study conducted by industry observer Research & Markets, Leppard pointed out that the projected African lottery growth rate in the coming years is 8.85 percent. Technavio, another industry observer, forecasts annual growth of 9% between 2017 and 2021.

Aside from lotteries, Leppard said that sports betting business is also booming in the region.

In both cases, growth in Africa is forecast to be higher than averages elsewhere in the world. Whilst there is little information on the growth of lotto, sports betting per se is showing an upward trajectory,” Leppard said. “A report by News Agency of Nigeria (NAN) found around 60 million Nigerians aged between 18 and 40 spend up to N1.8 billion daily on sports betting, with an average spend per person of N3,000 every day. We expect online gaming in Africa to outpace other regions, particularly appealing to the internet-savvy millennials.

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In an earlier statement, the lottery company said that players over the age of 18 may play the lotto and set-up an account on the AfroMillionsLotto website. Players can deposit money using their credit or debit card, e-wallet or cash voucher, which they will soon be able to purchase through various points-of-sale.

They then choose a line of six numbers ranging from 1–49 and an additional bonus number from 1–9 before buying a ticket.

Lottery is popular in Africa for the same reason it is popular everywhere. It offers people the chance to win large amounts of money which fuels everyone’s dreams,” Leppard said. “The prospect of winning a life-changing jackpot for a small stake will always be popular. However, this is particularly true in a continent where incomes are generally low and the economy is often in a state of flux. “…

The post AfroMillions woos Nigerians with $2.8M lottery jackpot appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

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4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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