iGaming Industry
Sky Betting and Gaming Halts UK Affiliate Programme Due to Mounting Regulatory Pressure
The UK-based gambling company Sky Betting and Gaming revealed its intentions to end its UK Affiliate Programme, saying that the move is due to recent rulings and regulatory pressure by the UK Gambling Commission.
The gambling operator reminded that clause 13.2 of its affiliates’ Agreement allows it to terminate the Agreement with immediate effect after providing its affiliates with a written notice. Now, the company has decided to provide its affiliates with a 28-day notice of termination, with the Agreement set to be officially ended on October 2nd, 2017.
Sky Betting and Gaming has also informed its affiliates that as of October 2nd, they must stop promoting the company’s websites to customers and remove all live links to Sky Betting and Gaming’s websites and intellectual property. The gambling and betting operator’s affiliates were also reminded they need to return all confidential information related to the company they have been given the right to hold.
The company further announced that its Affiliate Hub portal is to stop working on October 2nd, with all commission arrangements for its customers set to be ceased at this date. Sky Betting and Gaming noted that the final payment cycle for its affiliates will start at the end of September, and the full amounts of outstanding balances are planned to be paid. The payments are scheduled to be available in accounts on or around October 20th, 2017.
Reasons for the Affiliate Programme Halt
The British gambling operator has pointed out two main reasons for its choice to bring its Affiliate Programme to an end.
As mentioned above, Sky Betting and Gaming is blaming the regulatory landscape in the country for the decision to terminate its Affiliate Programme. The company explained that the regulatory conditions of the UK gambling industry have become more requiring to operators that have been recently facing increased obligations in terms of their regulatory responsibilities and legislation compliance.
So, in order to keep its operations in the country, Sky Betting and Gaming needs to make sure that it complies with UK gambling regulations. As the operator has felt that its Affiliate Programme is no longer capable of being successful in such regulatory conditions, it has now decided to end it. What is more, another reason for the Affiliate Programme termination is the fact that Sky Betting and Gaming has recognised the output of affiliates management as a great risk to its business in regards to local regulators.
Lately, UK gambling regulators have been focused on tightening the conditions in which local casino, betting and gaming companies are operating. The Government has been trying to clamp down the negative effects that gambling could have on more vulnerable players, in order to protect customers from problem gambling behaviour and gambling addictions.
The major regulatory body of the country – the UK Gambling Commission has been aimed at making the gambling environment more fair and transparent, as well as to raise players’ awareness of the possible negative effects of gambling. Local regulators have created a special self-exclusion scheme especially for more vulnerable players, in order to provide them with the opportunity to protect themselves by self-excluding themselves from gambling in land-based venues and online gambling websites.…
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Source: EEGaming.
Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.
The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.
Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.
The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”
Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”
Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.
The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.
This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”
Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”
Pragmatic Play, a leading content supplier to the iGaming industry, is set to participate in CGS Santiago this month, as the provider seeks further inroads across the continent.
The provider is also the standalone Diamond Sponsor at the event, which takes place at Espacio Riesco in the country’s capital, Santiago, on May 29 and 30.
Pragmatic Play is set to attend the event as a renowned actor in the market, for its multi-product offering, comprising Slots, Live Casino content, Virtual Sports, Sportsbook, and Bingo, including fan-favorite titles Gates of Olympus and the popular Blackjack X.
With expo season now in full swing, CGS Santiago marks another conference in the region for the supplier, following its presence at BiS – SiGMA Americas in Brazil, GAT Expo in Colombia, and SBC Summit Rio earlier this year.
Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Latin America remains a key focus for Pragmatic Play as it gears up to make meaningful connections in Chile, a region full of potential as the iGaming industry continues to evolve in this part of the world. Pragmatic Play is also proud to be a Diamond Sponsor at this year’s expo, showcasing the importance that CGS Santiago represents and the immense opportunities that the two-day event has on offer.”
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