Connect with us
European Gaming Congress 2024

iGaming Industry

UK government prepares fixed-odds betting terminals crackdown

Published

on

United Kingdom government prepares FOBTs crackdown

The government has signalled that it is preparing to crackdown on FOBTs. But the extent to which the machines will be controlled is dividing the Treasury and the Department for Culture, Media and Sport.

 

Fixed odds betting terminals in the UK have been under scrutiny for quite some time now, with multiple reports of residents asking the government to come up with a plan to determine the future of gaming machines in the territory. Despite the claims, it is still uncertain how the machines will be controlled in the United Kingdom.

As the Observer revealed, the extent to which the FOBTs will be managed and colored is facing a hurdle as the Treasury and the Department for Culture, Media and Sport is divided on the subject. The news outlet has reportedly seen a letter from the chancellor Philip Hammond to the Bishop of St Albans, representing the church which believes that the machines have a devastating effect on gamblers and have been responsible of rising violence in some communities, The Guardian said.

The bishop wanted the chancellor to assure him that the review initiated by the DCMS will be published this fall. His intervention comes after a brief that the Treasury wasn’t sure if it wanted to cut the stakes. Nevertheless, Hammond was very adamant that the move was going to proceed: “Recent media reports on the status of the review of gaming machines and social responsibility measures are entirely without foundation. Both I and my department fully support DCMS’s work to ensure the UK’s gambling regime continues to balance the needs of vulnerable people, consumers who gamble responsibly, and those who work in this sector.

Advertisement
Stake.com

The national idea is to limit gaming publicity and to reduce FOBTs maximum stakes from £100 to just £2 as the Gambling Commission published evidence that they could be harmful for players. Whilst the review was supposed to be released this summer, the date was pushed bak and the move was welcomed by opponents to the terminals as they believe that the long consultation process means that the government is getting ready to take action against FOBTs.

Last week, the national gambling regulator UKGC issued a record £7.8 million fine against 888 Holdings as it found serious failings in its handling of vulnerable customers. The regulatory body disclosed on its website that inadequacies were found in a investigation of 888’s self-exclusion procedures for customers and that “888 also failed to recognise visible signs of problem gambling behaviour displayed by an individual customer, which was so significant that it resulted in criminal activity.” The firm said that it concluded a voluntary regulatory settlement with the UKGC, which had found a technical failure in 888’s systems where more than 7000 customers who had chosen to be self-excluded from the platform were still able to access the accounts on the bingo platform.…

The post UK government prepares fixed-odds betting terminals crackdown appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

Advertisement
Stake.com

4Play

Fast Track Enters into Partnership with 4Play

Published

on

fast-track-enters-into-partnership-with-4play

 

Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

Advertisement
Stake.com

Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

Continue Reading

Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

Published

on

pragmatic-play-enhances-fullreto-partnership-with-virtual-sports-addition

 

Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

Advertisement
Stake.com

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

Continue Reading

Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

Published

on

pragmatic-play-launches-live-casino-offer-at-atlantic-city

 

Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

Advertisement
Stake.com

Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

Continue Reading

Trending