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European Gaming Congress 2024

iGaming Industry

Exclusive Interview with Thomas Willomitzer, CEO of Snapscreen

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Our colleague, Szaló Réka managed to interview Thomas Willomitzer, Founder and CEO at Snapscreen.com, Co-founder of Last.fm.

 

Thomas Willomitzer has served as CTO at Jumio for the last 4 years. He lived and worked next to his hometown Vienna, in London, Zurich, Munich and Silicon Valley. He developed software for algorithmic trading in investment banks such as UBS, UniCredit, Credit Suisse and others.

When working in startups Thomas always played a key role in business development and product development and gained extensive experience in those areas.

His contacts from the past 20 years of startup activity help Snapscreen almost daily.

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What is Snapscreen?

Snapscreen offers the future of Betting with 1 second to live bets.
Take a Snap and in a flash the Snapscreen magic recognizes the game and takes you to the latest odds. Activate your users in the moment by delivering the latest betting odds for the game they are watching, in 1 second.

One tap on the smartphone or tablet and the bet is set. Increase the momentum by offering a simple and fast way for your customers to spontaneously complete a bet.
If you would like to hear more insights about the product and how it will revolutionize the way we bet, make sure your register and attend CEEGC Budapest, held between between 19-20 September, 2017 in Budapest. More details on the official website: www.ceegc.eu

 

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

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Willomitzer: I am Thomas Willomitzer, and I am the CEO of Snapscreen. Previously I was the CTO of Jumio and the co-founder of Last.FM.
Snapscreen turns the camera of a smartphone into a marketing activation tool. For the sports affiliate-, odds comparison- and betting apps and websites, it is possible to take people to a betting opportunity in an instant.

Snapscreen is more and more popular and it has a lot of potential in the industry. What is the idea behind Snapscreen and how did it become so popular?

Willomitzer: The idea is to turn the passive medium that is TV into a full engagement tool that can be measured and optimized just like a social media campaign. The popularity is down in part to the tech itself and the blood sweat and tears of the sales and marketing team. These guys push Snapscreen at every event, in every platform and are doing such great work. So proud to have everyone pushing forward to make Snapscreen a household name.

What can you tell us about the technology of Snapscreen and how can the company overcome the challenges of renewing technology nowadays?

Willomitzer: I came up with the idea for the technology during my times as Jumio CTO. Many founders get the idea for new ventures while working in a venture actually. The technology is pretty tough to get right – not only the purely technical aspects like computer vision and artificial intelligence that is used inside Snapscreen but also the data management, real time matching and auto scaling will test any tech team!
As with the renewal/refreshing of technology – this is probably what pulls in startups in the first place – the new and fresh idea. The challenge is to keep this spirit alive and stay cannibalistic to your own revenue streams even if they don’t immediately suggest a need for change. Best to catch the change before it’s immediate!

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What are the future plans of the company especially those concerning the World Cup in 2018?

Willomitzer: Chatbots and making almost all sport TV events and continuable and accessible in social media and sports related apps for affiliate, odds comparison and betting!

What are the new technology tools you have introduced recently or you want to launch for the World Cup? Can you reveal some innovation you will make just for this great event?

Willomitzer: The chatbots were made for the world cup. We hope to introduce them into a lot of odds comparison bots and websites. We launch them well ahead of the world cup as I personally don’t like “big bang” launches were pressure and tension is high.

What do you consider the most successful experience in the history of Snapscreen?

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Willomitzer: Though there already have been many, and the future is bound to hold many more, it is really the very first time a live TV show was recognized. Months of programming, testing, etc and it all comes down to one moment. It was our Moon landing. Everybody was pretty excited … now we are continuously improving precision and user experience …

I would be very interested –and I think our readers as well- to know more about the people who are behind the curtains, who created and have maintained this innovative, very successful and revolutionary service. Will you please tell us more about them?

Willomitzer: We have a very international team that, the development team have been working in the TV image recognition tech space for a number of years. The sales, marketing and business development is made up of 2 Americans and an Italian/Austrian guy, all with multiple years in their field. Feel free to checkout our Team page on the website at https://www.snapscreen.com/about-snapscreen. As usual there are many more that remain unnamed …

You must have received a lot of feedback, comments and opinions. Do these help in your work and which one do you consider the most important and why?

Willomitzer: The biggest issue for a startup is product market fit, without feedback it is very difficult to achieve. There is, however, a point that you need to take a leap of faith and really push to test a market/niche. The most important feedback that we can get is from an internal champion either in an industry or inside the company of a potential customer as they have knowledge of needs that we might not have.

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What is your personal opinion about gambling industry in general in Europe?

Willomitzer: It is a very active landscape that is really looking for innovative startups to help them open up the market to the millennials. Remember what I mentioned above about being cannibalistic – I hope the industry will act before the alarms bells are ringing and lights are flashing red!

Who is your favorite actor or actress?

Willomitzer: Haha there are so many incredibly talented people … has to be Harrison Ford in Star Wars in the freezing scene “I love you” – “I know”

Where would you travel the most in Central Europe?

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Willomitzer: Italy and France these days

Which are those places in Central Europe that you are not interested in and you would not like to visit them?

Willomitzer: Every place is worth seeing – such a place doesn’t exist for me😉

 …

The post Exclusive Interview with Thomas Willomitzer, CEO of Snapscreen appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

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Source: EEGaming.

Amusnet

Amusnet Sets the Stage for Global Gaming Excellence at G2E Las Vegas

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Amusnet has announced its participation in the 23rd edition of G2E Las Vegas (Global Gaming Expo) at The Venetian Expo from October 7-10. As one of the largest expos globally, G2E provides a platform for the company to showcase products across its Online Casino, Live Casino, and Land-based verticals, positioning Amusnet as a prominent all-casino provider in the competitive iGaming industry.

“We are excited to attend G2E Las Vegas 2024 to present our latest online casino portfolio and Type S slot cabinets: our first-ever product series for Land-based casinos, designed to offer a competitive edge by combining Amusnet’s top-notch game portfolio with an immersive player experience. Our focus is on delivering solutions that maximize performance and cater to the evolving needs for both online and land-based casinos,” said Borislav Marinov, Head of Business Development, Land-based, at Amusnet.

Alongside its technical excellence, the premium Type S series showcases the company’s award-winning titles, including 20 Golden Coins, Extra Crown, Fruits & Gold, and Cocktail Rush. It also features Amusnet’s popular four-level bonus game, Jackpot Cards, along with other exciting features like Free Spins, Buy Bonus, Pick Me Bonus, and Symbol Upgrade.

Amusnet will host an activation featuring its premium slot cabinets at the upcoming expo, offering attendees the opportunity to experience the thrill of Type S in real time and win exciting gifts.

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Canada

SoftGamings Doubles Down on Global Expansion by Introducing Tobique Gaming Licence

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SoftGamings, the market leader in iGaming solutions and services, announced the arrival of the Tobique Gaming License on the market. The move reflects the company’s commitment to enhancing regulatory compliance and expanding its footprint in the competitive iGaming industry.

Tobique Gaming, managed by the Tobique First Nation in western New Brunswick, Canada, oversees the issuance of online gambling licenses through the Tobique Gaming Commission (TGC) — a regulatory body established under the Tobique Gaming Act of 2023. This initiative is known for its stringent standards and emphasis on responsible gaming. Furthermore, it promotes economic development within the Tobique First Nation community.

The Tobique Gaming license provides operators an entry point into the online gaming and gambling industries. With it, businesses and iGaming operators can conduct operations in various global regions and offer multiple services, from betting to casino games and lottery promotions. The best of all is the streamlined application process, which lasts only 4 to 6 weeks.

SoftGamings is fully prepared to support clients and those interested in obtaining this license. Leveraging its innovative technology and diverse game portfolio, SoftGamings is ready to support clients in navigating the application process and leveraging the benefits of the Tobique Gaming License. The company’s comprehensive services include game development, casino management systems, and payment integrations, making SoftGamings a preferred partner for numerous operators and developers worldwide.

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Consequently, helping the clients obtain the Tobique Gaming license and being an entry point represents a significant milestone in SoftGamings’ ongoing efforts to refine its service offerings, maintain the highest standards of gaming integrity, and bolster its regulatory standing. As the company moves forward with this licensing process, it anticipates a positive impact on its operations and continued success in delivering exceptional gaming solutions to its global clientele.

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4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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