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BetOnline.ag launches UltraPlay’s broad eSports portfolio

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BetOnline.ag launches UltraPlay's eSports betting portfolio

Advanced betting supplier UltraPlay has announced that it is providing its opulent eSports betting data to BetOnline.ag, the leading iGaming operator on the North American market. With the broad portfolio of eSports betting solutions powered by UltraPlay, BetOnline.ag will highlight the emerging and ever-increasing interest towards eSports as adding a new website section specially dedicated to the very promising betting vertical. Esports punters will now have the chance to enjoy a wide range of betting options and pick their favorite games to place bets on amongst LOL, CS:GO, DOTA2, Hearthstone, Overwatch and many others.

Specially tailored to answer Millennials’ requirements, UltraPlay eSports betting suite offers the widest selection of competitive games, 3000+ eSports events per month, 1500 in-play events and live streaming of a wide range of tournaments the company’s in-house trading team is covering.

Mario Ovcharov, Chief Marketing Officer at UltraPlay has commented on the new launch: “BetOnline.ag is offering diversified, dynamic and exciting betting experience which makes the brand one of the players’ most favorite on the market. We are absolutely thrilled to enrich the offerings of BetOnline.ag with our unrivaled eSports betting product suite.

Recognizing the difficulty of implementing traditional bookmaking methods in eSports, UltraPlay has created a unique approach by combining traditional sportsbook techniques with innovative game analysis. The supplier’s team of traders have developed more than 50 markets, created with the mindset of a gamer, dedicated to various eSports events for players’ entertainment and betting excitement. The company has recently allowed live betting on FIFA Interactive World Cup (16-18th of August), and became the first iGaming provider to offer in-play odds on the super popular tournament.

UltraPlay’s eSports product suite has been recently shortlisted in the Digital Product of the year category of the Global Gaming Awards 2017 outlining the company’s premium eSports betting suite, innovating and improving the iGaming brands.

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About the company:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer innovative approach to the online gaming industry by providing advanced betting solutions, focused on eSports, sports betting, casino, live betting and bitcoin solutions.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

The post BetOnline.ag launches UltraPlay’s broad eSports portfolio appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.


Source: EEGaming.

4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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