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Twelve40 platform behind AfroMillionsLotto, Africa’s BIGGEST lotto jackpot!

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Twelve40 Ltd.‘s gaming platform is powering the Ofertas365’s AfroMillionsLotto which launches in Nigeria this month, offering Africa’s largest lotto jackpot.

Twelve40 were chosen by Ofertas365 to bring their African lotto ambition to life. In addition to providing their state of the art platform, Twelve40 designed, developed and delivered a bespoke website complete with a suite of tailored instant win games to the specific requirements of Ofertas365.

Capitalising on Africa’s smartphone revolution, the Twelve40 solution offers AfroMillionsLotto players easy to use, mobile first technology where they can quickly replay their favourite numbers and have access to the very latest captivating instant win gaming content. AfroMillionsLotto has a jackpot close to one billion Naira and is launched in support of the Nigerian Professional Football League.

Twelve40 are regulated in Jersey, a Tier 1 jurisdiction, giving Operators and their players a secure, fair and fun experience for all lotto and game plays. Twelve40 provides a cutting edge and agile lottery solution that is readily adaptable to specific market dynamics.  Their technology and approach enables Twelve40 to move rapidly from conception to live, regardless of whether this is a new project or a hybrid approach that ignites an online presence to a physical lottery.

Andrew Jarrett, CEO of Twelve40 says, “It is exciting to be working with the team at Ofertas365. Their ideas and approach to innovation complements our teams desire to push the boundaries in both Africa’s lotto and instant win market. This launch proves just how versatile the Twelve40 platform is when catering for technical and culture diversity in a global market.  We are thrilled to see Ofertas365 launch with our platform in Nigeria today”.

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James Leppard, of Ofertas365, said, “Twelve40 have helped us bring AfroMillionsLotto to life. Their development work is exemplary and their reputation for going the extra mile is 100% backed up by their work ethic and quality of product. This is an exciting time for us and the African lotto market”.

 

About Twelve40 Ltd

Twelve40 Ltd  is a leading Channel Islands lottery and instant win games content provider empowering global lottery customers and partners with innovative lottery and gaming entertainment.

Twelve40 Ltd marries over 20 years of specialist development build and 15 years’ industry specific experience with a long-standing knowledge of the global lottery and instant win games market.

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For further information, please contact:

Felicity Stather, Head of Marketing and PR, Twelve40 Ltd

[email protected]

The post Twelve40 platform behind AfroMillionsLotto, Africa’s BIGGEST lotto jackpot! appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.

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Source: EEGaming.

4Play

Fast Track Enters into Partnership with 4Play

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Fast Track, the leading player engagement platform built specifically for the iGaming industry, has partnered with 4Play, a dynamic and innovative gaming operator renowned for its exceptional player experiences in both casino and sports betting.

Launched in 2023, 4Play has rapidly gained recognition in the industry, primarily targeting the burgeoning Brazilian market. With a commitment to delivering unparalleled entertainment, 4Play offers its players a seamless experience in Portuguese, featuring popular gaming verticals such as casino and sports betting.

4Play’s decision to integrate Fast Track CRM comes as part of its strategic initiative to bolster player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to automate complex player journeys, ensuring each interaction is personalised and timely.

“We are excited to partner with Fast Track to elevate our player engagement strategies. Their innovative approach to CRM and their commitment to creating individualised player experiences align perfectly with our vision for 4Play. We look forward to leveraging their platform to enhance our player retention and operational efficiency,” Mateus Ihering, Chief Operating Officer of 4Play, said.

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Fast Track’s CRM platform, recognised for its real-time data capabilities and comprehensive automation suite, will support 4Play in achieving its business goals. By automating player communications and optimising the registration journey, 4Play aims to significantly increase its number of depositors while maintaining a high level of engagement among its 148,000 monthly active users.

Simon Lidzén, Co-Founder and CEO of Fast Track, said: “We are delighted to welcome 4Play into the Fast Track family. Their innovative spirit and dedication to providing top-tier player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive iGaming landscape.”

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Andrés Tamayo

Pragmatic Play Enhances FullReto Partnership with Virtual Sports Addition

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Pragmatic Play, a leading content supplier to the iGaming industry, has reinforced its commitment to Latin American expansion by strengthening its existing relationship with Colombian operator FullReto.

The latest agreement will see FullReto offer its players a broad selection of Pragmatic Play’s unique Virtual Sports titles, building on an already extensive offering of over 300 Slots and Live Casino games.

Fantastic League, Greyhound Racing, and the thrilling motor racing-themed Force 1 are among the games now available to FullReto customers as the operator looks to capitalise on the rapidly increasing popularity of Virtual Sports to consolidate its position as a leading platform in Colombia.

The multi-product partnership reaffirms Pragmatic Play’s intentions to expand its offering in the LatAm markets, with FullReto now offering a vast catalogue of Pragmatic’s award-winning games across three verticals.

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Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is delighted to reinforce its partnership with FullReto by providing its players with access to its renowned Virtual Sports games. The deal not only emphasises Pragmatic Play’s desire to provide Colombian players with an exciting online gaming experience, but also demonstrates the supplier’s dedication to furthering its Latin American expansion.”

Andrés Tamayo, General Manager at FullReto, said: “FullReto’s continued collaboration with Pragmatic Play highlights our main objective of supplying the optimal player experience. The addition of Pragmatic Play’s Virtual Sports offering, on top of its Slots and Live Casino games, will ensure FullReto players have access to hundreds of fan-favourite games across a variety of verticals.”

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Alonso Huiman

Pragmatic Play Launches Live Casino Offer at Atlantic City

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Pragmatic Play, a leading content supplier to the iGaming industry, has expanded its Live Casino footprint across Peru after going live with major local operator, Atlantic City.

The partnership sees Pragmatic Play’s full Live Casino portfolio integrated with the operator, enabling players in Peru to enjoy market-leading titles such as Blackjack, Roulette, and Baccarat from the supplier’s award-winning portfolio.

This latest agreement showcases Pragmatic Play’s plans for growth in LatAm, exhibiting an array of its verticals across multiple territories in recent months. It is the latest deal signed by Pragmatic Play with a Peruvian operator, following a comprehensive growth strategy in the country.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Atlantic City is one of Peru’s most reputable operators and offers another opportunity to showcase the Pragmatic Play Live Casino portfolio in Peru. With an offering that will deliver exceptional gaming experiences to players, this partnership promises to cement Pragmatic Play’s position at the forefront of the Peruvian iGaming industry.”

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Alonso Huiman, Chief of Online Casino at Atlantic City, said: “This landmark agreement with Pragmatic Play is a pivotal moment for us. Its vast selection of table and card games will resonate seamlessly with our player base and we are confident that this will propel our brand to new heights.”

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