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iGaming experts Bojoko analyse female representation in film



iGaming experts Bojoko analyse female representation in filmReading Time: 2 minutes


  • New research from iGaming specialists Bojoko highlights the lack of female representation across the top 10 highest grossing superhero movies

  • Detailed analysis includes screen time, poster billing position and salary splits of featured characters
  • 91% of screen time is dominated by male characters
  • 77 of 256 named characters are female

Despite many possessing superhuman abilities, the representation of female characters across superhero movies is low, new research has found.

Information from Battle of The Super Sexes features key gender stats from the top ten highest grossing superhero movies across a number of categories, including screen time, the number of directors and producers, named characters, movie poster billing position and more.

The analysis shows how 91% of superhero screen time is dominated by male characters, with men featuring on screen for an average of almost 13 minutes compared to four for women.

Of the 69 superheroes that appear across the ten films, the majority (52%) are male, and of the 256 named characters, 77 are female.

Men make up 75% of the combined 105 main listed producers and there are no female directors. However, despite there being more male superheroes overall, when reviewing each of the film’s movie posters actresses names are positioned higher than actors. (On average, female actress’s names are featured at position 5.69 compared to men at position 4.72).


The interactive also features key summary data for each film, including how Black Panther (2018) includes the highest amount of named female characters compared to men (16 vs 10). The Dark Knight Rises (2012) features 18 named characters, three of which are women.


In Captain America: Civil War (2016), main male characters are on screen for a total of two hours and 30 minutes, whereas the main female characters feature for less than 30 minutes.

Key film data also showcases comments from female cast members regarding the gender pay gap. For example, when discussing the Iron Man series, Gwyneth Paltrow, who plays superheroine Pepper Potts, called being paid less than her male co-stars “painful”, and that “nobody is worth the money that Robert Downey Jr. is worth”. When asked what the pay difference was, she said: “if I told you the disparity you would probably be surprised”.

Last year it was also extensively reported that Scarlett Johansson was paid the same wage as her male counterparts Chris Evans (Captain America) and Chris Hemsworth (Thor) for both The Avengers (2012) and Avengers: Age of Ultron (2015).

To find out each film’s individual key gender stats, please visit Battle of The Super Sexes.

Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: iGaming experts Bojoko analyse female representation in film


APE Supports “Earth Hour” For A Second Successive Year



APE Supports “Earth Hour” For A Second Successive Year
APE Supports “Earth Hour” For A Second Successive YearReading Time: < 1 minute


Asia Pioneer Entertainment Holdings Limited has pledged to support the largest global environmental movement event – “Earth Hour” by turning off all unnecessary power and lights at 8:30p.m. on 28th Mar, 2020. It is the second year in a row that APE has joined this meaningful event.

The “Earth Hour” event was started by World Wildlife Fund (WWF) since 2007. Until now, more than 180 countries participate on this event every year. Thousands of landmarks across the world, including the Eiffel Tower, Sydney Opera House, Tower Bridge, etc., switch off the lights to raise the importance of protecting the nature. Ever since APE joined this symbolic “lights-out” event in Mar 2019, they have also taken a series of other measures such as decreasing the waste of paper and water. The Company is determined to take more actions in the future that will contribute to making the environment better.

“We received great support from our staff on last year’s event, besides turning off the unnecessary energy in the office, some of our team’s families also joined the event by switching off the lights at their own homes. This is the second year that APE participates at the “Earth Hour” event and we want to express APE’s commitment on providing a better environment by joining this event, and we encourage our staff and their family to join this event, like they did last year.” said Mr. Herman Ng, Chief Executive Officer and Executive Director of APE.

Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: APE Supports “Earth Hour” For A Second Successive Year

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SIS moves into hibernation mode



Reading Time: < 1 minute


SIS (Sports Information Services) has today announced the move to close down all non-essential services and to furlough a significant number of staff effective immediately.

With the suspension of almost all live racing worldwide and the closure of a significant number of worldwide retail betting outlets, SIS has taken this action to protect its long term future and to be ready for the resumption of normal service for customers and partners when it becomes appropriate.

In this interim period, SIS continues to supply online content to operators while that content is live. All services to retail operators will be suspended.

Richard Ames, CEO of SIS, said: “SIS is moving into an interim period of hibernation in these extraordinary times. I am pleased to be able to confirm that our intention is to come back just as strongly as before and to be back up and running to serve the needs of our customers as soon as live racing content returns to action.

“We are taking this action to protect the business and to preserve the jobs of our hard-working team. I thank each of them for their fantastic commitment to continuing to service our content partners and customers throughout the last challenging weeks and look forward to welcoming them back into the business as soon as possible.”

Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SIS moves into hibernation mode

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Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play



Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play
Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic PlayReading Time: 2 minutes


Online Casino and Sportsbook  Betzest™ announced a new partnership with leading  casino provider Pragmatic Play.

The agreement comprises Pragmatic Play’s full collection of casino games, including highly innovative and entertaining online slots such as Wolf Gold, Da Vinci’s Treasure, Peking Luck, Extra Juicy, Madame Destiny, Dance Party, The Wild Machine, Aztec Bonanza, Golden Beauty and many more.

Online casino and sportsbook Betzest continues increasing its operations since its launch in July 2018. Betzest is quickly becoming one of world’s leading online gambling company offering high class casino games, sports betting, virtual sports, e-sports and Live casino.

Marius Filip, Founder/CMO at Betzest, said:  After the launch of MGA license, we are thrilled to conclude another partnership with leading casino provider Pragmatic Play.

We are always looking to improve the Betzest™ Casino product for our players and we trust that their highly innovative and entertaining slot games will play an important part in making Betzest™ this year’s leading casino operator. We’ve had an extremely fruitful 2020 already, with a remarkable collection of world-class casino providers and payment methods on the way, I’m certain the best is yet to come.”

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are excited to see our videoslot collection integrated with Betzest. The casino operator experienced visible growth lately, and offer expansion is the wisest move to stand out even more in this very busy market. With acclaimed titles such as Wolf Gold or Da Vinci’s Treasure, our videoslots will definitely live up to the expectations, as we always strive to provide outstanding products, growing our portfolio with 4 games each month.”


About Betzest

Betzest is your leading premier Online Casino and Sportsbook operator run by a team of experienced i-gaming experts.

Due to its unique product and marketing proposition, Betzest is rapidly establishing itself as one of the most trustworthy and reliable gaming company.

Betzest is offering unrivalled sports betting and casino games experience now under reputable MGA license. The company operations continue to expand in variety of markets and online gambling verticals such as Live Betting, Live Casino , Virtual Sports and e-Sports. Betzest boasts its robust and multi-functional online sports betting & Casino operating on SportingTech platform. Today Betzest has more than 60 employees across four offices all committed to delivering amazing player experiences on each of their verticals, partnering with top gaming providers.

Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Online Casino and Sportsbook BETZEST™ goes live with leading Casino provider Pragmatic Play

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