Deputy CEO of Pokerbet Igor Terebinov
- How do you think rebranding helps businesses and why do big companies do it?
Rebranding is a powerful tool that can give a new breath and direction to a business. Large companies rebrand in order to achieve several significant benefits.
First, rebranding allows companies to adapt to an ever-changing market and consumer demands. Updating the look and image of the brand helps keep it relevant, attract new customers and retain existing ones.
The second benefit is audience expansion. A change in image or positioning can help attract new market segments.
Sometimes rebranding can be associated with a change in a company’s strategy. It can help express new brand values, principles and goals, making the brand more modern and relevant.
However, it is important to note that rebranding requires careful research and analysis of the target audience to avoid losing loyal customers. Successful rebranding means balance between preserving brand authenticity and introducing innovations that can provide new impulse for business development and maintain its competitiveness in the market.
- PokerMatch has become Pokerbet. Why did such a big stable company with such a recognizable logo need a rebranding?
The decision to rebrand PokerMatch was driven by strategic and market factors. While stable and recognizable, it was important for the brand to remain relevant and adapt to the changing demands of the industry.
We set ourselves the ambitious goal of changing customer perceptions of the company and repositioning the brand. The desire for a complete rethink of values, approach and technological innovation was our driving force. We sought to transform PokerMatch into a more adaptive business, responsive to new trends and audience preferences.
The refreshed Pokerbet aims to provide a wide range of iGaming services beyond just the poker vertical. The rebranding has successfully reflected the new directions and diversified the updated product portfolio.
- How has the brand philosophy changed?
First of all, when considering a change in brand philosophy, it is important to understand that we are talking about a change in its direction and expansion, not a complete revision. The company’s philosophy has always included a sports component, and this remains unchanged. Thus, in the rebranding process, this component has simply expanded. Previously, the brand slogan was “Poker is your sport.” Now we are promoting the idea that everyone can choose the product vertical they like, as the brand portfolio has become more diverse with sports betting. As a result, the slogan has undergone some changes and now it’s “Choose your sport”. The expansion of the product range has changed the brand philosophy, allowing it to interact with a wider audience of users and become more visible and recognizable.
- Why the crown?
The choice of the crown as a symbol was quick and reasonable. However, it is worth emphasizing that we took into account its popular use in the context of gambling. The symbolism we sought to convey through the visualization of the crown refers more not to the gaming element, but reflects the trinity of verticals that are united in the renewed brand portfolio: betting, poker and casino. Our main goal was to make this symbol a recognizable and independent element. The crown is our brief logo and is also used as an independent unit in elemental identity on merch, display advertising and many other configurations. Just as importantly, this graphic element has gained popularity among our users due to the symbolic eye that draws attention and seems to look out from under the crown. In the future, we plan to integrate this element as an icon in our advertising campaigns.
- How long did it take to prepare and implement the rebranding?
It is important to note that the rebranding process was not constrained by a clear timeframe and exact launch date. At the initial stage of the project, there were no defined boundaries and it evolved as key decisions were made about the need to give the brand a new look. In terms of timeframe, we can say that after the concept and strategic vision were approved, it took about six months to prepare and implement the rebranding.
- How did your audience respond to the changes?
The rebranding was well accepted by the brand’s audience. We received a significant amount of positive feedback and reactions. The name change and image update aroused interest and attention, which is confirmed by the activity of our followers in social networks, discussions on forums and feedback through various communication channels.
We, in turn, gave users an opportunity to get reacquainted with the brand by organizing tournaments with good prizes and other pleasant surprises.
The overall audience reaction to the rebranding was an inspiring and motivating factor for our entire team.
- What was the most challenging part of the rebranding process for you personally?
One of the biggest challenges was striking a balance between keeping the old brand recognizable and making the necessary changes to update and adapt.
Before deciding which brand elements to keep and which to change, my team and I had a lot of discussions and analysis. We wanted to make the rebranding visible and inspiring to attract the attention of new customers, but also take into account the expectations of the old audience. The changes had to be a balance between innovation and tradition.
It was also a challenge to maintain unity in the team during the change process. Rebranding involves many aspects, and it was important that each team member shared a common vision and goals. This required each department manager to communicate, harmonize and incorporate the opinions of each employee.
- What are the current challenges the brand is facing? What will you identify as success?
A rather big challenge, even during the operation of the past brand, was a high-quality entry into new markets, which would allow the company to take a key position in the industry among competitors in a particular market. However, at this point in time, we cannot claim that we have been able to achieve this goal. Although we are present in several markets, we cannot claim to be the leading brand in any of them. Thus, a sign of success would be to achieve leadership status not only in the home market but also in foreign markets.
Therefore, the first significant achievement after the rebranding will be a strong presence and activity in external markets, where we aim to take a leading position in terms of recognition, engagement and business activity of our brand. In the medium term, we are also focusing on two specific markets for which we already have expansion plans and strategies in place.
Week 38/2023 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
MGA Games launches its new 5-reel slot game Magical Lake in online casinos. A game that immerses users in a fantasy world full of mystical creatures, hidden treasures, and dazzling magic. Players have the opportunity to enter the fantastic forest of Magical Lake and learn the secrets that the lucky fairy hides. The latest casino slot game production from MGA Games is packed with special features. It includes 25 prize lines, as well as Wilds and Scatters.
Pragmatic Play, a leading content supplier to the iGaming industry, unleashes the power of mythological beasts in its latest Asian-inspired Slot, 8 Golden Dragon Challenge™. Transporting players deep into the mountains to the House of Fortune and Good Luck, blue, red and green dragons make up the game’s symbols across the slot’s 5×3 reels. Landing three or more Scatters anywhere on the reels unlocks the mystifying bonus game, where eight free spins are awarded.
Spinomenal has launched its latest game within its hugely popular Queen of Elements series, Queen of Water. This aquatic adventure unfolds in the serene depths of the ocean where a powerful soundtrack creates an immersive ambiance. Medium symbols include the Queen’s tiara, starfish, jellyfish and fish. The Queen of Water Wild symbol can replace any symbol except for free spins and bonus icons. By landing five Wild symbols on a winning line multiplies the player bet per line by x2000.
Evoplay is transporting players to an ancient civilization in its newest slot, Jhana of God. Inviting players to harness the power of sacred animals, the game’s high-paying symbols are made up of turtles, fish, elephants, and tiger symbols with flower Wilds also present, making it easier for players to form harmonious combinations to award a win. Adding to the allure, two different coloured Hamsa Bonus symbols can appear, with silver granting two Free Spins and gold awarding three Free Spins, with three or more symbols needed in total to trigger the Bonus Round.
Yggdrasil, is hoisting the colours alongside Bulletproof Gaming in preparation for a high-seas adventure in Blackbeard Battle of the Seas. The 5×3, 20 payline slot sees players traverse the oceans in search of riches, with a plethora of modifiers appearing on the reels to supercharge the action-packed slot. During base gameplay, the floating skull modifier can occur, which ensures that players can trigger one of four outcomes – Five of a Kind, Big Win, Super Wild, and the Bonus Game.
ELA Games, a leading game developer for the iGaming industry, is excited to announce the new fantastic chapter of Norse adventure, “Vikings Wild Cash.”This game perfectly merges epic Scandinavian vibes with fun cartoon characters and vibrant animations. The slot features the classic 5×4 reel filled with wild drakkars, brave Vikings, and lucky runes. Collecting three or more Bonus symbols grants a player unlimited free spins with an increasable multiplier, and landing a whole reel of Wilds brings an instant cash prize, contributing to the most exciting and engaging experience.
Relax Gaming, the renowned iGaming aggregator and provider of unique content is saying a final farewell to iGaming’s most celebrated slot franchise with its upcoming release, Money Train 4. The now-legendary band of lawbreakers return in this high-volatility, action-packed thriller that can see players win up to an incredible 150,000x their bet. This loot comes in the shape of explosive features such as its Respin Feature and the legendary Money Cart Bonus Round.
Kalamba Games has launched a nature-inspired multifaceted new slot, Blazing Spirit Hold and Win. Played across 5×3 reels, various beasts make up the game’s symbols with owls, horses and eagles reflecting the animal theme, these must form a matching combination across the slot’s 25 paylines to award a win. Wolf wild symbols aid in the creation of these wins substituting for all base game symbols. These are joined by Cashpots with instant prizes attached to them, with four or five needing to be landed in the base game to award their cumulative prize.
Wizard Games is offering up red-hot rewards and Vegas-style thrills with its latest release Sizzling Mystery. Presenting players with a classic fruit theme, the new release packs a fiery punch across its 5×3 reels with winning combinations made across 243 paylines. A random number of Mystery Symbols can land on the reels during any spin, transforming into any paying symbol including wilds and adding an exciting layer of unpredictability.
Having already stunned the slot-playing world with trail-blazing titles like Aloha Spirit XtraLock and Monster Disco XtraHold, sought-after software provider Swintt is proud to unveil the latest innovative instalment of its exciting Xtra series in the all-new Jade Blade XtraSplit. Set high in the mountains of ancient China where a fearless female warrior channels the power of mystic dragons, fearsome lions and lucky rabbits, Jade Blade XtraSplit features a unique mechanic where magical jade stones split the reels multiple times to create an incredible 1,679,616 ways to win.
First, Play’n GO established that pigs could fly in the classic Flying Pigs (2013), and now we’ve been shown that hogs may know a thing or two about coin collecting in the new online slot, Piggy Blitz. Play’n GO’s always championed iGaming diversity and player choice – offering up a wide variety of titles such as dynamic Table Games, gripping Grid Slots and of course, fun and easy to follow Animal Slots. Piggy Blitz is no different. Set atop a gameshow-style backdrop – this title boasts 4,096 payways and a x5,000 max win potential.
Mo Mo Moolah, the latest ‘Powered by OneTouch’ release, serves up a classic casino experience with innovative modern features and huge win potential. A one line game set across three reels, Mo Mo Moolah evokes a sense of nostalgia where simplicity reigns supreme, combining traditional elements with features such as rewarding respins and multipliers. Players choose to play with one, two or three reels with all columns activated offering bigger prizes of up to 10,500x the bet.
Players are being given the opportunity to travel back in time to the ice age in the latest slot from in-demand provider, Booming Games. Those who can brace the icy winds of Mammoth Tundra will come face to face with beasts and potentially big wins. Players must trek across the frozen reels – which take the 5×3 format – and keep their wits about them at all times. Not only can Woolly Mammoths cross their path, but so too can sabre tooth tigers and other wild animals.
Playson, the fast-growing digital entertainment supplier, has launched Pearl Ocean: Hold and Win, a fun, fish-filled title that exhibits two new key features in an underwater quest for wins. Alongside the classic Hold and Win Bonus Game, the studio has introduced a Super version that offers increased win potential in this vibrant and colourful 5×4 slot. The elevated mode is triggered when a Super Bonus Symbol appears alongside five standard Bonus pearls in the main gameplay or Free Spins, as well as when it instantly appears during the original Bonus Game.
Gaming Corps is bringing back the beloved classic fruit theme with the launch of new slot game Super Hot Stacks. Super Hot Stacks is a five-reel video slot with three symbols per reel and 15 paylines. The game gives players the chance to watch their wins multiply as the reels stack up with juicy fruits and exciting multiplier values. The Super Hot Stacks feature can be triggered on any spin. When a symbol lands in every symbol position on a single reel, the multiplier increases by +1.
3 Oaks Gaming, an established distributor of iGaming content, is taking players to a fun-filled farm in its latest Hold and Win adventure, where freshly hatched rewards including four in-game jackpots are on offer for players. Little Farm: Hold and Win is a 5×4, 25-payline slot from the iGaming distributor that delivers light-hearted entertainment, underpinned by a feature-rich gameplay, vibrant animations and a range of furry friends.
Yggdrasil, has partnered with Jelly to release a jungle adventure like no other in their latest release, Beasty Blox GigaBlox™. A plethora of fearsome animals rule the reels as the headline Game Engagement Mechanic (GEM) GigaBlox roars into action, meaning every spin will see at least one supersized symbol appear, sized 2×2 right up to 4×4. In Free Spins, a mystery SuperStaxx symbol can land in view to reveal any paying symbol. This can award up to five additional payways per symbol, significantly increasing win potential.
Inspired Entertainment, Inc. is pleased to announce the launch of its latest online and mobile slot games: Bullion Bars Gold Collector™ and Big Piggy Bank™. Packed with golden wins is Bullion Bars Gold Collector, a classic gold-themed game with a reel configuration of 5×3 and 10-win lines. ig Piggy Bank™, a cash collector game themed around collecting and filling piggy banks, is set to be the biggest launch of the year so far. Its vibrant and colourful symbols of pigs, cash, gold and gems will transport players to a fun-filled world of piggy riches.
Review of JeetWin Online by Tamim Rahman
As a gaming enthusiast hailing from the heart of Bangladesh, my pursuit of a reliable and thrilling online platform has taken me across various sites. Yet, JeetWin https://jeetwinonline.com/ emerges as a clear frontrunner. It is not just an online gaming portal; it’s a holistic experience, replete with diverse games, a robust sports betting segment, and an unparalleled user experience.
History and Background
Established several years ago, JeetWin, in a short span, has managed to carve a niche for itself in the crowded world of online gaming. Not just content being another platform, it stands out with its commitment to transparency, player welfare, and, of course, entertainment. The platform’s licensing and stringent adherence to fair play protocols stand testimony to its reputation.
User Interface and Experience
Logging onto JeetWin is like entering a digital gaming paradise. Whether accessed through a desktop or its mobile app, the platform ensures fluidity. Intuitive designs, organized tabs, vibrant graphics, and smooth transitions make navigation a breeze, even for a newcomer. The mobile app, especially, impressed me with its clutter-free interface and the ability to mimic the desktop experience seamlessly.
Game and Sports Selection
JeetWin’s library is a treasure trove for gaming aficionados. It’s a blend of time-honored classics and contemporary favorites, ensuring that every user finds their niche.
- Casino Games: The casino section is diverse and caters to various player preferences.
- Table Games: Traditionalists will love the array of table games available. Whether you’re a Poker pro, a Roulette enthusiast, or a Blackjack believer, there’s a table waiting for you. Each game offers multiple variants, ensuring players never face monotony.
- Slots: The slots section is expansive, featuring themes ranging from ancient civilizations to modern pop culture. Progressive jackpots, multi-line slots, and classic reel slots ensure hours of endless entertainment.
- Live Casino: The live casino section captures the essence of a real casino. With live dealers, real-time gameplay, and interactive features, players can experience the thrill of a casino from their homes.
- Sports Betting: JeetWin’s sportsbook is comprehensive, reflecting the global appeal of sports.
- Popular Sports: Cricket, the heart and soul of Bangladesh, finds ample representation. From international test matches to T20 leagues, there’s a bet waiting for every cricket enthusiast. Football, the global sport, is also extensively covered, from the English Premier League to the FIFA World Cup.
- Diverse Range: The platform also caters to fans of tennis, basketball, horse racing, and even e-sports, ensuring every sports lover finds their match.
- Live Betting: One of the standout features is the live betting option. As matches unfold in real time, players can make bets, adding an adrenaline-pumping dynamic to the viewing experience.
How to Place a Bet – A Step-by-Step Guide
JeetWin’s betting process is structured to ensure simplicity:
- Choose your domain – casino or sports.
- For sports, select your sport and then the specific event or match. For casino games, choose the game type and table or slot.
- Understand the odds presented, especially in sports. The higher the odds, the higher the potential return.
- Set your stake, confirm, and voila, your bet is placed!
Payment Methods and Transaction Efficiency
Ensuring smooth financial transactions is pivotal. JeetWin shines in this domain.
Table: Payment Options
|Method||Deposit Time||Withdrawal Time||Fee|
|Bank Transfer||Instant||1-3 Days||Minimal|
|e-Wallet (Skrill, Neteller)||Instant||Within 24 hours||None|
|Card (Visa, MasterCard)||Instant||1-5 Days||Minimal|
|Local Mobile Banking||Instant||1-3 Days||None|
Promotions, Bonuses, and Loyalty Programs
JeetWin goes above and beyond when it comes to rewarding its players, ensuring they always have a reason to return.
- Welcome Bonuses: New to the platform? JeetWin greets its newcomers with generous welcome bonuses. This can range from deposit matches, where your initial deposits are matched by a certain percentage, to free spins in the slots section.
- Game-Specific Promotions: Whether you’re a sports bettor or a casino game enthusiast, JeetWin regularly rolls out promotions tailored for you. These could be in the form of cashbacks, increased odds, or even tournaments with substantial prize pools.
- Loyalty Program: JeetWin’s loyalty program is a testament to its commitment to its players. It’s structured in tiers, and as players ascend these levels, the rewards become more enticing.
- Tiered Benefits: Starting from the Bronze level and culminating in the elite Kohinoor level, every tier offers its own set of benefits. These can range from faster withdrawal times, and higher betting limits, to exclusive game access.
- Exclusive Rewards: Higher tiers also enjoy personalized customer service, birthday bonuses, and even invitations to real-world events and trips.
With such a vast array of games and a plethora of promotions, it’s evident that JeetWin not only values entertainment but also cherishes its community of players.
My conclusions on JeetWin
In the digital realm of online gaming and sports betting, JeetWin emerges as a beacon of excellence. From its extensive gaming library to its customer-centric approach, it’s evident that this platform has been crafted with the player in mind. My journey through JeetWin has been nothing short of exhilarating, a sentiment I believe many of you will echo once you embark on your own.
And if you’re still on the fence, let me offer a little nudge – the platform’s impressive first deposit bonus. It’s not just a bonus; it’s JeetWin’s way of welcoming you into a world of unparalleled entertainment and potential rewards. So, why wait? Register now, claim that enticing first deposit bonus, and dive into a gaming experience like no other. The world of JeetWin awaits!
Condor Gaming Group Secures Remote Bookmakers License from The Gambling Regulatory Authority of Ireland
Condor Gaming Group is thrilled to announce a significant milestone in its journey as a leading player in the iGaming industry. We are delighted to share the news that Condor Gaming Group has successfully secured a coveted Remote Bookmakers License from The Gambling Regulatory Authority of Ireland (THE GRAI), solidifying our commitment to providing exceptional gaming experiences in the Irish market.
This achievement marks a momentous occasion for Condor Gaming Group, as we expand our footprint and continue to deliver top-tier gaming services to our ever-growing customer base. The newly acquired Remote Bookmakers License from the GRAI underscores our dedication to regulatory compliance, fair play, and responsible gambling practices.
Condor Gaming Group’s CMO, Prash Patel expressed his enthusiasm, stating, “We are proud of this accomplishment and excited about the opportunities it opens up for us in the Irish market. This achievement reflects our unwavering commitment to growth whilst delivering the highest standards of gaming entertainment and ensuring the safety and well-being of our players.”
The Irish Remote Bookmakers License represents a significant addition to Condor Gaming Group’s portfolio of existing licenses, further reinforcing the company’s position as a trustworthy and reputable operator in the iGaming industry.
Key Highlights of Condor Gaming Group’s Remote Bookmakers License:
Regulatory Compliance: The license is a testament to Condor Gaming Group’s commitment to adhering to the strictest regulatory standards, ensuring a safe and secure gaming environment for Irish players.
Expansion: With this license, Condor Gaming Group is well-positioned to expand its presence in the Irish market and offer a comprehensive sports betting experience to Irish players.
Responsible Gaming: Condor Gaming Group is dedicated to promoting responsible gaming practices and will continue to implement measures to safeguard players’ well-being.
Innovation: The company will leverage its extensive expertise to provide cutting-edge sports betting services, combining innovation with a user-friendly experience.
Condor Gaming Group is excited to embark on this new chapter in its journey and looks forward to delivering an unparalleled sports betting experience to the Irish gaming community. Our team is committed to providing top-quality services while ensuring the highest standards of integrity and fairness.
Week 38/2023 slot games releases
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Review of JeetWin Online by Tamim Rahman
Condor Gaming Group Secures Remote Bookmakers License from The Gambling Regulatory Authority of Ireland
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