The Houston Rockets has entered into a multi-year partnership deal with Socios.com, a direct-to-consumer platform which leverages blockchain technology to provide the world’s leading sporting organizations with the tools to engage with their global fanbase.

“Creating innovative engagement opportunities for our global fanbase is a priority for the Rockets. Socios.com’s unique approach is exciting for sports fans around the world,” Gretchen Sheirr, President of Business Operations at Houston Rockets, said.

“Another massive global sporting brand has joined the Socios.com roster. The Rockets are committed to creating amazing engagement opportunities for their fans around the world and we’re really excited by the big potential this partnership offers,” Alexandre Dreyfus, CEO of Socios.com, said.

As an official partner of the Rockets, Socios.com will be integrated into signage at Toyota Center and will have a heavy presence on the Rockets social media accounts, including as the presenting partner of Rockets Fan Art Friday.