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Hot panel discussion at European Gaming Congress Milan, Marketing in Regulated Markets, moderated by Vasco Albuquerque (All-in Global)

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Marketing, Brand and Project Manager to moderate a marketing-related panel discussion at European Gaming Congress Milan.

Not a day goes by without news coming out regarding violations of gambling marketing rules. The gambling industry is in a state of uncertainty thanks to a series of changes to legislation and advertising rules all around regulated jurisdictions. In 2019, operators and affiliates have found themselves in endless debates and meetings with the priority of rethinking their approach to marketing.

It is hard to imagine an industry that is much more crowded, competitive and fast-paced than the gambling industry. From retail and online brands to high profile football shirt sponsorships and flashy TV campaigns, gambling marketing is an ever-present part of modern life.

For gambling operators, reacting effectively to changes in advertisement means being able to pivot when challenges emerge.

During the second edition of European Gaming Congress, we are putting together a panel discussion that will focus on the hot topic of effective marketing in regulated markets. Given the location of the conference, there is no doubt that many information will be shared about the Italian advertisement ban on the gambling industry, but the experts of the panel discussion will highlight some of the ways in which you can avoid penalties and how to be compliant in cases in which the bans are in force.

The already confirmed experts of the panel discussion are Ivan Liashenko (Chief Marketing Officer at Parimatch), Quirino Mancini (Partner at Tonucci & Partners) and Francesco Gaziano (Chief Marketing Officer and Country Manager Italy at SKS365).

As mentioned in the title the panel discussion will be moderated by Vasco Albuquerque (SEO Manager at All-in Global), who is an explorer by temperament, always ready to gear up for new challenges. His background reflects the eclectic nature of his career pursuits. He worked in different industries, filling several roles, including Marketing, Brand and Project Manager. Vasco joined All-in Global in 2018 and is currently running the company’s SEO Department.

EGC 2019 will take place in Milan (Italy) on the 8th of November at Radisson Blu Hotel Milan.

You can register here or view the agenda here!

More info: www.europeangamingcongress.com

Make sure you take advantage of this unique opportunity of learning and networking with the gambling industry Europe via the EGC platform every year.

Register here!

Browse the official event website here:  www.europeangamingcongress.com


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Hot panel discussion at European Gaming Congress Milan, Marketing in Regulated Markets, moderated by Vasco Albuquerque (All-in Global)

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Fantasma Games Launches Riviera Star

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Fantasma Games has released its latest online slot game Riviera Star. The glamorous slot delivers plenty of big-win potential with thrilling features including Respins, Free Spins, Sticky Wilds and Multipliers.

Any line win activates the Respin feature and sees all winning symbols locked in their position while the rest of the reels spin. Any new line win during the Respin feature is locked and the rest of the reels spin again. When no new line wins occur, the Respin feature ends.

The unique Superstar feature can be randomly activated at the start of any base game spin and sees the Superstar symbol, which acts as a Sticky Wild, placed randomly at a position on reels two to four. It also boasts an increasing all-win multiplier.

Riviera Star also features a Free Spin bonus game triggered when three Scatter Symbols land during the base game. The player receives ten Free Spins and the Superstar feature and all-wins multiplier are also activated.

“The team has done an excellent job of creating a perfectly balanced slot with a unique Superstar feature that combined with an unlimited multiplier, delivers plenty of big win potential that even the Riviera’s rich and famous will be envious of,” Fredrik Johansson, CEO of Fantasma Games said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Fantasma Games Launches Riviera Star

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WorldMatch Renovates its Website

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Online gaming company WorldMatch has renovated its website to emphasise its 160 slot machines with 70 game engines, 30 table games and all types of video poker, in HTML5 for both desktop and mobile devices. The new site includes a section dedicated to the individual games and the explanation of their technical characteristics.

The new smart search tool allows filtering the slot machines catalogue, according to the required features and as usual, players can play all the games for free to better appreciate the gaming experience. Real-time updates about the release of new titles, partnerships and participation in events are available in the News page.

The graphic restyling is aimed at pointing out WorldMatch’s mission: to offer a wide range of games that will meet every player’s taste.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: WorldMatch Renovates its Website

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France’s Française des Jeux Secures New Jackpot Insurance

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Française des Jeux (FDJ), the operator of France’s national lottery games, has announced the implementation of a comprehensive insurance policy to cover its counterparty risk from January 1, 2020.

One of the changes involved in the tax and regulatory reform carried out as part of the privatisation of FDJ was the discontinuation of the “counterparty fund” system.

This reform is part of a broader process of clarifying the relations between the state and the company, which is now responsible for covering counterparty risk through an insurance policy, at its own expense.

FDJ has taken out a comprehensive insurance policy with a number of top-tier French and international insurers and reinsurers to cover its counterparty risk, which will take effect from January 1, 2020.

This contract, drawn up with insurance broker Marsh, provides a guarantee for the gains falling within its scope on an aggregate basis. It provides annual coverage of up to €150 million. All costs related to this insurance policy are in line with expectations and are covered by the planned budget.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: France’s Française des Jeux Secures New Jackpot Insurance

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