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The Greek Super League has announced Malta-headquartered sports betting operator Interwetten as its gold sponsor for the next three years, starting with the 2020-2021 season.

The sponsorship represents an evolution of the partnership formed last year, where Interwetten joined the league as its official sports betting partner for the 2019-2020 season.

“We are very pleased that the Super League’s cooperation with Interwetten is now entering a new era, as it is officially the Gold Sponsor of the Super League,” Leonidas Boutsikaris, president of the Super League, said.

He described Interwetten’s “vote of confidence” in the Super League as a key driver of progress and development of football locally, and indicating that a broader strategy to attract more investment and sponsorship was succeeding.

Dominik Beier, representative for Interwetten’s board of directors, described Greece as a very important market for the operator.

“So we want to continue to invest in sports here and expand our position. The naming rights for the Super League championship is the most important sports deal that exists in Greece. The Super League opens up a wealth of opportunities for us, both for communication and action, across the country and throughout the year,” he said.