Deploy of GoldenRace full virtual offer into Better network and extended exclusivity for the Italian market
GoldenRace, the leading provider of Virtual Betting contents, has extended its successful and long-lasting partnership with Lottomatica.
GoldenRace will provide its virtual betting offer to the entire Better network, recently acquired by Lottomatica, covering approximately 1.300 points of sale among dedicated shops and corners within bars and tobacconists. The partnership will also ensure the development and delivery of new enriched contents to the already covered Goldbet and Intralot networks, plus the new Better network.
The partnership between Lottomatica and GoldenRace has been extended until 2023.
Martin Watcher, CEO and Founder of GoldenRace, said: “This new agreement with Lottomatica testifies the long and positive partnership we have built over the years for the historical brands of the Group.
Our gaming platform will allow Lottomatica, through all its brands, to create and schedule the best mix of football and racing events, quickly and effectively.
We are confident that the players will be more than happy with this new opportunity of playing”.
Alessandro Fiumara, CEO Lottomatica Betting, added: “We are very happy to expand our partnership with GoldenRace and to extend it until 2023.
This will allow us to further strengthen our leadership positioning in the entertainment industry in Italy, creating the best offer of virtual games for our consumers, covering all our brands: Goldbet, Intralot and Better”.