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Global Gaming appoints Tre Kronor Media as new media agency

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Global Gaming appoints Tre Kronor MediaReading Time: 2 minutes

Operator increases media spend ahead of re-regulation in Sweden

 

Tuesday 17th April 2018 (Malmo, Sweden) – Global Gaming has increased its media investment after partnering with award-winning media agency Tre Kronor Media in Sweden.

The substantial marketing budget will be used to support the company’s growth and expansion plans, as it looks to gain market leadership in the Swedish market before re-regulation in 2019.

The partnership will involve all of Global Gaming’s B2C brands active in the Swedish market, including the innovative and award-winning Ninja Casino and Global Gaming´s newest brand, SpelLandet, which recently launched on an MGA licence.

Tre Kronor Media has a proven track record in creating value and impact for its clients. It is the seven times recipient of the Media Agency of the Year Award, including for the last 3 consecutive years, 2015-2017.

Morten Madsen, CMO of Global Gaming, said: “Partnering with Tre Kronor Media is a natural development for Global Gaming. Considering our unprecedented organic growth in Sweden, where we have taken a significant share of the market, utilising Tre Kronor Media’s expertise directly follows our current strategy of including high quality internal and external expertise.

With the addition of Spellandet.com to our Swedish Product portfolio, working with Tre Kronor Media will help us ensure we keep increasing our already considerable market share ahead of the Swedish re-regulation.

 

 

About Global Gaming:

Global Gaming offers B2C and B2B gaming products and services to partners and consumers in regulated and emerging markets around the world.

Its flagship product Ninja Casino has revolutionised the online casino customer sign-up process by removing traditional registration requirements. It features a bespoke payment solution that simply requires a deposit via a player’s bank and ensures most winnings are paid within 15 minutes.

The site offers 100+ slots from the likes of NetEnt and Play’n GO, including Starburst, Gonzo’s Quest, and progressive jackpots Hall of Gods and Mega Fortune, as well as a full range of table and live dealer games.

Ninja Casino was named Innovative Start-up of the Year at the 2017 EGR Operator Marketing and Innovation Awards, and claimed In-house Innovation of the Year for Global Gaming at the 2017 EGR Nordics Awards.

 


Source: European Gaming Media and Events

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1Click Games upgraded its rebate module

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1Click Games upgrades its rebate moduleReading Time: 1 minute

April 25, 2018 – 1Click Games has upgraded its popular rebate module, by adding multiple new features, which soon will become available to all existing operators.

New updated marketing module will enable rebate levels that will award customers with different percentage of rebate upon meeting specific requirements. Operators now can motivate customers to play more, by offering higher rewards for higher performance, but also they now can control payout volume for customers that do not meet specific game play expectations.

Apart from rebate automatically adjusting its payout to customers’ performance, in the nearest future it will be possible to pay it out not only in cash, but also in bonus money, or both simultaneously.

First 1Click Games’ operator that will gain access to new rebate configuration options will be newly launched Heavy Chips.

 

About 1Click Games
1Click Games is a supplier of premium white-label solutions for both iGaming startups as well as existing operators worldwide. 1Click Games focuses on fast integration, ensuring rapid and cost-effective time to market for all its clients. Operators are provided a complete gaming site with a full suite of top iGaming products including casino, sportsbook, mobile casino and live casino, all deployed under unified management platform, as well as services like sublicensing, branding, content management, etc. 1Click Games brand is owned by HighWeb Trade. More information about 1Click Games is available at www.1clickgames.com.


Source: European Gaming Media and Events

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Bacta look to develop relationship with club sector

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Bacta look to develop relationship with club sectorReading Time: 2 minutes

April 26, 2018 London – Bacta and CORCA, the Committee of Registered Club Associations, have agreed an informal programme of co-operation on matters of mutual interest, following a meeting between senior representatives of the two organisations. Facilitated by Dransfield Managing Director, Chris Hayley, who also serves as Bacta Treasurer, the meeting was chaired by Lord Smith of Hindhead, CBE, Chief Executive of the Association of Conservative Clubs and a leading contributor to the Licensing Act 2003 Select Committee review.

Expanding on the meeting, Bacta Chief Executive, John White, said: “Our aim is to build on our relationship with the club sector, part of the industry that many Bacta members know well and are active in. Chris Hayley and myself were given the opportunity to talk about Bacta and the initiatives that we are undertaking across a range of topics and issues. The FOBT political lobbying campaign that we have been driving alongside a myriad of social, religious and cultural groups was of significant interest to our colleagues at CORCA as was our commitment to social responsibility and the work we are undertaking with the PPL on music licensing, specifically the legal status of using personal licenses to stream background music in-venue.

He continued: “We enjoyed a very useful meeting chaired by Lord Smith who has a wealth of knowledge having worked closely with the on-trade in his roles as vice-chairman of the All-Party Parliamentary Beer Group and executive member of the All-Party Parliamentary Non-Profit-Making Clubs’ Group. There are circa 107,000 gaming and amusements machines sited in UK pubs and clubs and it is important for the principal trade bodies to maintain an open dialogue and in the process establish a close and productive working relationship based on the exchange of information, knowledge and insight.

 

About Bacta:
Bacta represents the amusement and gaming machine industry in the UK, encompassing high-tech and creative manufacturers, machine suppliers for pubs, clubs and bingo halls, as well as operators of Family Entertainment Centres and over 18s Gaming Centres. Bacta members include the whole of the amusement machine supply chain in the UK, which has a collective turnover of nearly £2bn across more than 500 companies, operating in excess of 310,000 machines.


Source: European Gaming Media and Events

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Pragmatic Play Turns Up The Heat With Fire 88

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Pragmatic Play Turns Up The Heat With Fire 88Reading Time: 2 minutes

Classic video slot blends land-based style with advanced bonus features

 

26 April 2018: Multi-award-winning slot developer, Pragmatic Play, has added to its rapidly expanding portfolio of video slots with the launch of Fire 88.

Against a backdrop of flames, the 3×3 reels of Fire 88 contain timeless symbols like dragons, diamonds and coins, as well as two varieties of the number 88 – one of the luckiest pairings in Chinese numerology.

The blazing 88 symbol is high-paying, and Fire 88’s inventive bonus game can be triggered when the player lands three of these symbols carrying a rare jackpot banner.

Presented with nine coins, all face down, players then turn over three coins, with the aim of finding a matching set of minor, major, or grand coins. This will award the corresponding tier from the fixed jackpots prominently displayed at the top of the screen.

Melissa Summerfield, CCO at Pragmatic Play, said: “Fire 88 is a thrilling and engaging product, and is a worthy addition to our growing portfolio of top-performing titles.

This adds to our recent launch of Fairytale Fortune as we continue to deliver an innovative suite of content to our partners in markets around the world.

Releasing two new games per month throughout the year, Pragmatic Play’s portfolio contains more than 80 proven HTML5 slot titles and features with a growing number of leading online casino brands, including Betclic Everest, LeoVegas and GVC Holdings.

 

 

About Pragmatic Play:

Pragmatic Play is one of the fastest growing providers of slots games in the online gaming industry. It has proven expertise in creating mobile and desktop content that engages modern players. Its expanding portfolio features more than 80 proven HTML5 titles, which support 23 languages and all major currencies, and are built on unique in-house designs.

The provider’s games are attuned to the needs of players and operators in regulated markets all over the world and are now a fixture on many of the leading casino brands.

For more information please visit http://pragmaticplay.com/


Source: European Gaming Media and Events

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