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German Games Market Registers 6% Growth in 2019

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  • German games industry tops the 6-billion-euro mark
  • In-game purchases and fees for online services are growth engines
  • ‘The dynamic growth shows once again that games are one of the most important drivers of the digital world.’

The German games market registered continued significant growth in 2019: sales of games hardware and software rose by 6 per cent overall, to around 6.2 billion euros. These are the figures released today by game – the German Games Industry Association, based on data collected by GfK and App Annie. Sales of games hardware, including consoles, gaming PCs and accessories, dropped by 2 per cent from the previous year, to 2.4 billion euros. In contrast, the market for games software showed a gain of 11 per cent: in 2019, a total of about 3.9 billion euros was spent on computer and video games and the fees for the respective online services.

‘The German games market developed amazingly well in 2019,’ says Felix Falk, Managing Director of game. ‘Up to now, the years at the end of a console generation have been comparatively weaker economically. But we aren’t seeing any st oe now. Revenue models like in-game purchases and fees for online services have become important columns st oe games market. This means that, alongside the classic purchase of computer and video games, the long-term use of game titles is playing an ever greater role. The dynamic growth shows once again that games are one st o most important drivers st o digital world.’

In-game purchases and fees for online services are decisive growth engines

Sales through fees for online services showed the strongest percentage growth in 2019, rising by 31 per cent, to 461 million euros. These include, among other things, costs st oe online services of games consoles such as Nintendo Switch Online, PlayStation Plus and Xbox Live Gold. Also in this category are subscription services like Origin Access Premiere (EA) and Uplay+ (Ubisoft), which charge a fixed monthly rate for access to a large library of games, as well as sales for cloud gaming offerings like Google Stadia and PlayStation Now. Sales through in-game purchases also grew sharply in 2019: compared to 2018, this submarket increased by 16 per cent, to around 2.3 billion euros. In-game purchases include both small charges – to better equip one’s game character, for example – and more expensive content like whole additional campaigns and season passes. Declines were posted in other market segments, however, such as the one-time purchase of computer and video games (-3 per cent, to around 1 billion euros) and subscription to individual game titles (-10 per cent, to around 113 million euros).

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About the market data

When further dedicated games hardware like gaming PCs and the corresponding accessories are taken into account, the market size for 2018 is larger than was communicated last year.

The market data is based on statistics compiled by the GfK Consumer Panel and App Annie. The methods used by GfK to collect data on Germany’s digital games market are unique in terms of both their quality and their global use. They include an ongoing survey of 25,000 consumers who are representative st o German population as a whole regarding their digital game purchasing and usage habits, as well as a retail panel. The data collection methods provide a unique insight into the German market for computer and video games.

 

Game – the German Games Industry Association

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We are the association st o German games industry. Our members include developers, publishers and many other games industry actors such as esports companies, educational establishments and service providers. As a joint organiser of gamescom, we are responsible st oe world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission st o make Germany the best games location.

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Apparat Gaming and edict egaming announce partnership

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Leading German software provider teams up with Hamburg-born aggregator to make full suite of slots available to customers in regulated markets worldwide

With immediate effect, German iGaming-business Apparat Gaming is teaming up with fellow Hamburg-founded company edict egaming. The former, having forged a reputation for providing premium casino content with a German accent, has thus joined forces with one of the country’s top aggregators in edict, one of the Merkur Group’s subsidiaries.

As a result of the deal, Apparat Gaming’s ever-expanding portfolio of 30+ quality slots, including recent releases like the high-octane Autobahn Alarm and the hotly-anticipated Fishin’ the Biggest, will be joining edict’s already widespread line-up of over 200 titles – making them now available to all operators who choose edict for their game aggregation needs.

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This collaboration will give customers access to an even more diverse selection of games, all of which are fully compliant with the latest German regulation and certified for release in multiple markets.

Founded in 1998, edict was one of the industry’s pioneering online casino service providers before it was acquired by the Merkur Group a decade later. In 2021, the company added an aggregator solution to its offering, and it has been steadily developing this product ever since to a point where it now supplies content to over 150 operators and starts 8.5+ billion games per year.

Specialising in engaging titles that are supplied by some of Germany’s most popular studios, Apparat Gaming’s releases will certainly look right at home among the aggregator’s prestigious game portfolio – and both parties are already looking forward to a highly successful collaboration.

Martin Frindt, Co-Founder and Chief Product Officer at Apparat Gaming, said: “Given Apparat Gaming’s German roots, we’re delighted to be teaming up with a Hamburg-born business-like edict. Adding our titles to their line-up will give operators access to our over 30 top slots that all come with our signature German accent, and we can’t wait to hear how they’re received by customers.”

Dominic-Daniel Lienard CEO at edict, said: “Since launching our aggregator solution, edict has compiled a stellar portfolio of releases from some of the top developers in Germany and beyond – and adding Apparat Gaming titles will strengthen this roster further. With great graphics, unique themes, and innovative bonus features, we’re sure their slots will be a huge hit with our operators.”

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The post Apparat Gaming and edict egaming announce partnership appeared first on European Gaming Industry News.

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Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association

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The Austrian Sports Betting Association (OSWV) has welcomed Aleatrust as a new supporting member on board.

Above all, the comprehensive training offered by the E-Casino Academy launched by Aleatrust, which also focuses on the needs of the sports betting industry, is an important asset that will also be available to OSWV members from now on. Central topics such as money laundering prevention, data protection, data security and compliance, including anti-corruption, whistleblower protection and code of conduct, are of central importance here and are comprehensively covered by the E-Casino Academy.

Sharif Shoukry, Managing Director of OSWV, said: “The new active supporting membership of Aleatrust is an important step forward for the OSWV and its members. It provides access to tailor-made training that is specifically tailored to the requirements and challenges of our industry. We are convinced that this cooperation will make a significant contribution to professionalization and security in the Austrian sports betting market.”

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A significant benefit of the partnership is the availability of their training programs online, allowing OSWV members to access essential knowledge anytime and anywhere. This flexible learning environment offers an optimal solution to meet the need for continuous education and training without relying on traditional, time- and location-bound training formats. This type of training not only saves valuable resources, but also allows for consistent and high-quality training of employees, regardless of their individual schedules or the location of the company.

“To be accepted into the circle of supporting members of the OSWV is a great recognition for Aleatrust. It confirms our commitment and expertise in developing and delivering world-class training programs that are specifically tailored to the gambling and sports betting industry,” Niklas Sattler, Managing Director of Alatrust, said.

Particularly noteworthy is the specialised course on money laundering prevention, developed in collaboration with the renowned expert Dr. Elena Scherschneva. Given their extensive experience and recognized expertise in training employees of numerous sportsbooks, the availability of this course online represents a unique opportunity for members to benefit from the highest level of expertise. This underscores the OSWV’s commitment not only to strengthen the industry in terms of compliance and security, but also to promote a responsible and honest betting environment.

The post Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association appeared first on European Gaming Industry News.

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Wazdan amplifies Swiss presence with Swiss4Win launch

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Wazdan, the gain-focused developer behind some of the world’s most rewarding casino game experiences has further expanded in the regulated Swiss market, taking its games live with Swiss4Win.

The collaboration enhances Wazdan’s profile in the country with Swiss4Win’s leading online gambling platform revolutionising player experiences with the introduction of the studio’s exciting range of games.

As Wazdan continues to deliver the world’s most rewarding casino game experiences, this new partnership heralds a new era of entertainment. Players can look forward to a diverse selection of captivating slots designed to appeal to Swiss players.

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In conjunction with this partnership, Swiss4Win unveils its new website, meticulously crafted to enhance user engagement. The platform boasts a cutting-edge SEO-oriented design, complemented by a sleek dark mode interface. With a heightened focus on slot providers, the website features a dedicated page showcasing premier gaming offerings.

Radka Bacheva, Head of Sales and Business Development at Wazdan, said: “We’re excited to join forces with swiss4win.ch to introduce our latest games to players worldwide. This collaboration represents a shared commitment to innovation and excellence in the iGaming industry.”

Paolo Sanvido, Chief Executive Officer at Casino Lugano and Swiss4Win, added: “Wazdan’s distinguished reputation stems from its exceptional graphics and innovative features, which have resonated with players globally. Its dedication to crafting enriching casino experiences offers players greater control over their gaming preferences and seamlessly aligns with our audience’s interests.”

The post Wazdan amplifies Swiss presence with Swiss4Win launch appeared first on European Gaming Industry News.

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