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Genius Sports Media unveils next generation sports marketing and publisher tools

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Genius Sports Media unveils next generation sports marketing and publisher toolsReading Time: 2 minutes

 

Genius Sports Media, the media technology arm of Genius Sports Group, has today unveiled a new suite of data-driven fan engagement services that transform the way brands and publishers connect with their audiences.

Leveraging its 10 years of fan understanding, programmatic media buying knowhow and live sports data expertise, Genius Sports Media has launched a new, end-to-end digital agency service for sportsbook and gaming operators, sports rights holders, brands and digital publishers.

A new suite of next generation marketing tools make it simple for advertisers to tailor the content and delivery of campaigns around the sporting calendar. By embedding relevant content like real-time statistics, betting odds or video highlights into their creative, the service replaces scattergun marketing with non-intrusive, personalized messaging that captures the emotion of live sport. All digital marketing channels are supported – each driven by bespoke, proprietary technology to maximize efficiency of ad spend.

Genius Sports Media has also launched a broad portfolio of live data-driven widgets for digital publishers to engage their audiences, drive advertising revenue and tap into the growing opportunity in sports betting content. This includes a full, easily-integrated odds comparison service and affiliate marketing platform.

Mark Locke, CEO of Genius Sports Group, said: “We have been helping brands acquire customers for well over a decade and have subsequently built an understanding of how and when sports fans engage with media that simply can’t be replicated by traditional agencies.

“Using this expertise, in combination with our rapidly expanding live data portfolio, advertisers targeting sports fans can instantly connect with them in real-time to build stronger relationships that significantly increase conversion rates.

“By unifying these capabilities with our new suite of publisher products, Genius Sports Media both extends and optimizes the services we can provide for brands and publishers in this highly competitive marketplace.”

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Genius Sports Media unveils next generation sports marketing and publisher tools

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QTech Games Targets Indian Market with New Recruitment Drive

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QTech Games has announced further expansion plans across emerging markets in Asia, featuring a new recruitment drive around India’s breakout territory.

As the fastest-growing games distributor in Asia, QTech Games is logically broadening its reach into the world’s second-most populous country, where it is now taking applications from experienced sales people with knowledge of the India market.

The proven success of QTech Games’ new partnership model is opening up new territories for operators looking to secure a foothold in the Asian market via QTech Games’ local expertise and unique infrastructure.

“At QTech Games, we’re currently seeing the greatest growth in India. That’s no surprise considering a ramping population of 1.3 billion, near universal access to 4G, and dropping costs for smartphones and the internet, even in the backwaters. Consequently, India’s online sector has welcomed a raft of acquisitions this year, as operators plant their flags in the sand ahead of the expected boom. Accordingly, QTech Games is now offering operators the chance to become the integration partner for new content / studios, removing the hassle of integrations in order that internal tech teams can concentrate on value-added processes. In fact, our company axiom is simply: one seamless integration for all the emerging and growth markets,” Markus Nasholm, CEO of QTech Games said.

“A flexible platform and an open mind are the only things you must be sure to take with you, wherever you’re travelling across this ever-changing landscape – and, at QTech, our market-leading platform has you securely packed for all the best, localized games – majoring in mobile. Asian operators aren’t too bothered if you have the ‘traditional’ game providers. That said, if you don’t have the Fish game in China, there’s a 0% probability of becoming successful. And it’s a similar story with the Andar Bahar card game in India, where the eyes of the industry are converging right now. As a result, we’re already on a strong recruitment drive to hire the best and brightest minds as our tentacles extend into ever more culturally-specific and diverse territories. So, if you’re an expert with relevant experience in the territory, we’d love to hear from you,” Markus Nasholm added.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: QTech Games Targets Indian Market with New Recruitment Drive

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Slovak Authorities Charges Tipos CEO with Money Laundering Case

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Slovak Authorities Charges Tipos CEO with Money Laundering CaseReading Time: < 1 minute

 

Slovak authorities have charged two employees of the Tipos national lottery on charges of violating their duties and money laundering. The CEO of the lottery, Ján Barczi, and the head of the IT department, Miloš Prelec, were charged.

Both are accused of “violating their duties when managing entrusted property and of money laundering,” Slovakian police wrote on their Facebook page.

The National Criminal Agency of Slovakia (NAKA) is investigating Tipos for allegedly allowing money to pass from gambling accounts to private bank accounts without placing any gambling bets.

The national gambling company has been under investigation by NAKA for more than a year. In April 2018, the company closed 142 player accounts on suspicion of being part of a money laundering scheme. Tipos said at the time about 260,000 euros was laundered, though authorities continue to investigate whether the number is larger.

Thirty NAKA members participated in last month’s raid on Tipos following a tip about the scheme from a whistleblower. NAKA was looking for evidence of the alleged money laundering.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Slovak Authorities Charges Tipos CEO with Money Laundering Case

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Century Casinos Receives Approval from Missouri Gaming Commission to Acquire Isle Casino Cape Girardeau and Lady Luck Caruthersville

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Century Casinos Receives Approval from Missouri Gaming Commission to Acquire Isle Casino Cape Girardeau and Lady Luck CaruthersvilleReading Time: < 1 minute

 

Century Casinos has received approval from the Missouri Gaming Commission to acquire the Isle Casino Cape Girardeau and Lady Luck Caruthersville from Eldorado Resorts Inc.

Isle Casino Cape Girardeau is located in Cape Girardeau, Missouri. The property opened in 2012 and consists of a dockside casino featuring 41,500 square feet of casino space, 851 gaming machines, 24 table games, three dining venues, a pavilion and an entertainment centre.

Lady Luck Caruthersville is a riverboat casino located along the Mississippi river in Caruthersville, Missouri. The property opened in 1995 and consists of a dockside casino featuring 21,000 square feet of casino space, 513 slot machines, nine table games, two dining venues, a 40,000 square foot pavilion and a 28-space RV park.

In June 2019, the Company entered into a definitive agreement with Eldorado Resorts to acquire the operations of Cape Girardeau, Caruthersville and Mountaineer Casino, Racetrack and Resort, located in New Cumberland, West Virginia, from Eldorado Resorts for approximately $107.0 million. The Acquisition, which is expected to close in December 2019, is subject to customary closing conditions.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Century Casinos Receives Approval from Missouri Gaming Commission to Acquire Isle Casino Cape Girardeau and Lady Luck Caruthersville

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