Genius Sports has expanded its existing agreement with WynnBET to provide the operator with official National Football League (NFL) sportsbook data, content, and fan engagement solutions.

This new partnership builds on Genius Sports’ long-term relationship with WynnBET, which provides trading solutions and official data-driven content from the Company’s exclusive sports partnerships with the English Premier League, Liga MX, Argentine, and Colombian soccer.

In August 2021, WynnBET was selected as one of the NFL’s approved sportsbook operators. Genius Sports will provide WynnBET with access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.

Genius Sports also represents the NFL’s legalized sports betting advertising inventory across the league’s owned and operated digital platforms. These assets alongside the NFL’s official data feeds will create end-to-end value for WynnBET across the full player lifecycle from player acquisition to pre-match and in-game betting, through to long-term customer retention. Genius Sports’ digital marketing and publisher solutions will run official data-driven campaigns for WynnBET, helping to drive deeper engagement and lower cost of acquisition across display, video, and connected TV.

“In an increasingly competitive U.S. sports betting landscape, sportsbooks need to be able to deliver immersive experiences that engage their customers at every step. Our partnership with WynnBET will provide them with an unmatched suite of official data, streaming and marketing solutions, backed by some of the largest leagues in sports, including the NFL,” Mark Locke, CEO at Genius Sports, said.