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Gauselmann Group is Back on Course for Success, Sales Development Returns to Pre-Covid Levels



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The Gauselmann Group is leaving the pandemic behind and picking up economically from the successful pre-COVID period: at the end of the first six months of the year, it is already becoming apparent that the family-run corporate group will achieve similarly high sales revenues in 2022 as in the 2019 financial year. Sales revenues in the first half-year of 2019 were at around 1.740 billion euros. The first six months of 2022 closed with sales revenues at 1.746 billion euros. Overall, the cumulative sales revenues of all group entities in 2019 was approximately 3.4 billion euros.

“It is great news that the pandemic has bottomed out and we are finally back in charted territory again. This success is primarily the fruit of our good ideas and the dedication of each and every one of our employees and once again goes to show what you can achieve with hard work and team spirit,” Founder and Management Board Chairman Paul Gauselmann said.

The past two coronavirus years had cost the company some two billion euros in lost sales revenues. During the lockdowns, all gaming arcades, casinos, sports betting shops and shipboard casinos across Europe – as many as 1000 outlets altogether – had had to close for around nine months. Operating costs, however, remained largely unchanged.

The good development is also attributable to the group’s increasing diversification. The Gauselmann Group is positioning itself on an ever-broader base – and in doing so is reducing its dependence on individual markets and business models. This is also reflected in the current sales performance. A return to pre-COVID levels was only possible because with the development and expansion of international business operations and casinos, the company has tapped into two business areas that compensate for the increasingly difficult situation on the German home market. The most important markets in other European countries are currently the UK and Spain.

“From an entrepreneurial point of view, it was hugely important to drive forward our international business activities,” Paul Gauselmann explains. In the meantime, an ever-larger share of sales revenues – around 60% – is generated abroad.

In addition to internationalisation, casinos are another major factor in sales success. As well as the casinos in Saxony-Anhalt and the investments in Berlin and Rhineland-Palatinate, the casinos in North Rhine-Westphalia have been an important addition to this business segment since 2021. A look at the figures of the casinos in Saxony-Anhalt shows how enormous the potential is in this area: already in the second year of operation by the Gauselmann Group, the number of visitors doubled several times over. In line with the legally defined channelling mandate, it was thus possible to redirect more players from illegal to legal offerings and protect many customers from the big risks of illegal gaming.

“I have never experienced such a percentage rise in any other sector so far,” Paul Gauselmann points out.

The only bitter pill in the general success story are the political conditions that govern commercial gaming in Germany. The ever-increasing restrictions have not only led to a reduction of more than 30% of gaming machines, the closure of gaming arcades and thus also to the selective loss of jobs, but have also diminished the attractiveness of the legal gaming offering. This, in turn, increases the appeal of illegal gaming offerings – in the context of which consumer protection and responsible gaming are alien concepts. The Gauselmann Group has nevertheless managed to defend its market leadership.

“This is very gratifying, but also necessary in order to uphold our standards even under the more difficult conditions,” said the company patriarch.

This positive development of the company from Eastern Westphalia is also reflected in the “personnel growth” factor. The number of employees increased by 10.7% in 2021, with the company now employing almost 15,000 people worldwide. All of this allows the Gauselmann Group to look to the future with renewed confidence. One source of hope for further building on this successful track record lies in particular in the area of online gaming in Germany, which is currently being developed on a legal footing under the new State Treaty on Gambling that came into force on 1 July 2021 and for which the first licences were recently issued. However, this presupposes that the state intervenes to put a stop to illegal online business as quickly as possible. According to media reports, the new German Federal States’ Joint Gambling Authority has already started calling on illegal providers to discontinue their activities. Failure to do so comes with fines of up to 500,000 euros. Experience in the UK market has shown that land-based gaming and online gaming meaningfully supplement rather than cannibalise each other – provided that the legislator permits a sufficiently attractive range of online gaming offerings; an area where Germany has so far significantly lagged behind other counties.

“We will definitely be making an active contribution with good ideas in the online segment,” promises Paul Gauselmann. The most important insight, however, is “If we perform and can draw on more reasonable framework conditions going forward, success will follow.”

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Bingo Treasures

Everi to Highlight Bingo Treasures Network at G2E 2023





Everi Holdings will highlight its national, tribally linked, Class II, bingo network, Bingo Treasures, at the 23rd annual Global Gaming Expo October 9-12 at booth #150. The Bingo Treasures network is anticipated to launch in early 2024.

Everi will market and promote Bingo Treasures to its Class II customer base, alongside other Everi assets, systems, and teams to expedite customer onboarding, marketing, and launch processes over the coming months.

The company picked up the ownership rights to this gaming product when it acquired the assets of Video King LLC. In conjunction with the purchase of this product, Everi has also announced the recent completion of a Software License Agreement with Parlay Games Inc., of Burlington, Ontario, wherein Everi licensed certain software and platform assets developed by Parlay for the Bingo Treasures network.

“We are making consistent progress with tribal operators to be first movers for the launch of Bingo Treasures at their facilities. The combination of the game’s Class II Bingo software certification and patent-pending methodologies enables us to create a brand-new gaming vertical, with a linked national bingo game with an opportunity to win a multi-million-dollar weekly jackpot, which will only be offered by U.S. Sovereign Nation Indian Tribes,” said Tim Richards, Everi’s Executive Vice President, Strategy and Digital Gaming.

“Parlay has completed our agreement with Everi and is fine-tuning our collective vision to link tribes together with Class II-certified Bingo products. We intend to offer Bingo Treasures to empower tribes to offer bingo cards for purchase from any facility approved by their Tribal Gaming Authorities,” Scott White, CEO of Parlay Games Inc, said.

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Angelo Palmisano

Win Systems Appoints Hunter Kampf as Sales Director Systems & Gaming USA





Win Systems, a leading provider of technology for the gaming and entertainment industry, has announced the addition of Hunter Kampf as Sales Director Systems & Gaming USA to further boost its growth in the region.

Hunter has a track record of leadership positions in well-known companies in the industry. His customer-centric approach, backed by an extensive background and over 12 years of experience in the gaming industry, will set the company apart in the region.

Hunter Kampf, Sales Director Systems & Gaming USA, said: “I am excited to join Win Systems and have the opportunity to strengthen the presence, of both our state-of-the-art WIGOS system and gaming solutions, in the U.S. market. Our dedicated efforts in crafting products finely tuned to the specific demands of the U.S. gaming industry underscore Win Systems’ unwavering commitment. Drawing inspiration from the success stories of top-performing products in the U.S., while staying true to its international success factors, positions Win Systems for rapid and sustainable expansion in the region.”

Angelo Palmisano, Chief Strategy Officer & GM USA of Win Systems, said: “Our continued expansion in the U.S. inspires us to up the ante, and the addition of Hunter to our team is just one example of our commitment. His extensive knowledge of the U.S. market, coupled with our extensive track record in the gaming industry, will be key to our growth in the region. We are very pleased with the progress we have been making, and we know that this is just the beginning of our continued success.”

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Industry News

Azerion Announces Proposed Changes to its Supervisory Board



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Since the start of 2022, Azerion has seen a period of significant transformation and growth including its listing on Euronext Amsterdam, the completed sale of the Youda card games portfolio and the recently announced placement of EUR 165 million of senior secured floating rate bonds.

Following their successful stewardship throughout this period, Azerion now announced the decision of Peter Tordoir (Chairman) and Derk Haank to step down from Azerion’s Supervisory Board. Both decisions to step down are expected to take effect as from the date of an Extraordinary General Meeting (EGM) to be convened as soon as is reasonably practicable to appoint the proposed new Supervisory Board members described below.

As Azerion prepares for the next stage of its growth plan and the business continues to scale into becoming one of Europe’s largest digital advertising and entertainment media platforms, Azerion welcomed Zafer Karataş and Wim de Pundert as proposed new Supervisory Board members. Further details relating to both proposed Supervisory Board members and the arrangements for the EGM are expected to be published shortly. A new Chairperson will be appointed by the Supervisory Board in due course.

Umut Akpinar, CEO of Azerion, said: “I would like to take this opportunity to thank Peter Tordoir and Derk Haank for their invaluable contribution to the success of Azerion and, in particular, during its initial phase as a listed company. We will be pleased to welcome Zafer Karataş and Wim de Pundert as new Supervisory Board members bringing additional commercial, industry and capital markets experience to the Board.”

Background on Proposed New Supervisory Board Members

Zafer Karataş brings extensive experience in Business Management, M&A, Reorganizations and Financial Audit. He is currently Chairman of the Board of technology company MeritGrup and a Supervisory board member of DVA Bilisim and Most Teknoloji.

Wim de Pundert has been active as an investor and entrepreneur since the early 1990s, including through the use of buy and build and market consolidation strategies. De Pundert founded HTP Investments, a shareholder of Azerion, together with Klaas Meertens. He is also a member of the supervisory board of Knaus Tabbert AG, a European manufacturer of caravans and mobile homes listed on the Frankfurt Stock Exchange.

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