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European Gaming Congress 2024


Bidstack Strengthens United States Growth Strategy with Major Hire from Anzu




Chris Vincelli joins the company as Enterprise Partnerships Vice-President

Bidstack, the world’s leading in-game advertising technology company, today proudly announces the appointment of Chris Vincelli (pictured) as Enterprise Partnerships Vice-President. He will work with existing gaming and programmatic advertising partners while also building new relationships with vendors looking to license Bidstack’s technology.

Prior to joining, Vincelli served as the Publishing Vice-President for Anzu where he successfully led strategic initiatives and played a pivotal role in driving growth and innovation through strategic partnerships with AAA games companies. With a decade of mobile ad industry experience under his belt, Vincelli has a proven track record of developing and implementing successful publishing strategies, forging partnerships and driving revenue growth, having held roles at Vungle, Verizon Media and Yahoo.

Vincelli’s appointment demonstrates Bidstack’s continued commitment to expansion into the United States market following last year’s significant C-suite hires of Jude O’Connor as Chief Revenue Officer and Camila Franklin as Chief Operating Officer.


“We’re delighted to welcome Chris to the Bidstack team,” the founder and Chief Executive Officer for Bidstack, James Draper, said. “His deep understanding and passion for the games industry and expertise in publishing will prove invaluable as we continue to expand our commercial partnerships portfolio and ramp up our growth trajectory in the United States market. By bringing Chris on board, Bidstack demonstrates its unwavering commitment to capitalizing on the untapped potential within the in-game advertising market, further fueling the company’s impressive growth.”

“The global video games advertising industry is ripe for disruption and Bidstack is at the very forefront of the in-game advertising revolution,” Vincelli said. “Bidstack has an incredibly ambitious roadmap in place for 2023 and beyond and I’m looking forward to building on the company’s standout successes, delivering best-in-class in-game advertising solutions and enabling global brands to reach billions of engaged eyeballs at scale without interrupting gameplay.”

Since launching into in-game advertising in 2017 with Sports Interactive’s legendary Football Manager series, Bidstack has run award-winning in-game campaigns for brands such as Marriott Bonvoy, Paco Rabanne and Doritos and works with world-leading game publishers such as Ubisoft and Take-Two Interactive.

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