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Elys Game Technology and the New York State Restaurant Association Comment on Joint Public Hearing on Mobile Sports Betting in the State of New York

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Elys Game Technology, Corp. (“Elys” or the “Company”) (Nasdaq: ELYS)(BER:3UW), an interactive gaming and sports betting technology company, and the New York State Restaurant Association comment on Joint Public Hearing on Mobile Sports Betting in NY: A First Year Review & Its Budget Impact held on January 31, 2023.

Elys Executive Chairman Michele Ciavarella, Executive Chairman of Elys submitted written testimony to the Senate Standing Committee On Racing, Gaming, And Wagering, Assembly Standing Committee On Racing And Wagering to discuss the benefits of expanding the legalization of sports wagering to retail business establishments throughout the state to complement mobile and casino offerings. The Company believes that fostering a retail market is a question of convenience by allowing a sports bettor the option of patronizing a local entrepreneur and business, such as a convenience store, coffee shop, restaurant or bar while enjoying a sports event, and that many would utilize this safe, regulated method of placing a bet on their favorites, as they already do with a New York State lottery ticket.

“Localized retail betting has been a staple of economic benefit for 30-plus years in Europe contributing tax revenue for community services and infrastructure and has recently been adopted in the District of Columbia, Maryland and Ohio as well as Canadian provinces. Elys is proud to support this initiative with the New York State Restaurant Association,” stated Michele Ciavarella, Executive Chairman of Elys Game Technology, Corp. “The successful launch of mobile sports betting in the state of New York demonstrates a vast untapped appetite for regulated sports betting within the state. We believe that New York state is in an ideal position to permit retail sports betting with such a robust hospitality scene. This environment can truly capture undiscovered bettors that prefer anonymous betting by allowing restaurants, bars, coffee shops, and other main street businesses to offer sports betting through terminals and kiosks. Statistically, retail land-based sports betting could represent 30 – 40 % of mature markets, and we firmly believe the economic benefits of expanding to retail sports betting could include the creation of employment, stimulating local main street economic activity, allow local entrepreneurs the opportunity to enjoy ancillary revenue by leveraging the customer relationships procured over many years, engage owners and employees with their patrons and enjoy greater core product sales, and generate much needed tax revenue to contribute to local infrastructure such as roads, libraries, education, and healthcare. Partnerships with US Integrity and the National Council on Problem Gambling combine product and service integrity with Elys’ cutting-edge Build-Your-Bet retail technology as experienced at Grand Central Restaurant and Sportsbook DC, OverUnder Lounge and Sportsbook DC and Ocean Casino, to bring a new safe and fair level of convenience and bet velocity for in-game events to land-based betting that will develop throughout the US in the coming years.”

“New York sports fans have enthusiastically embraced sports betting, either at brick-and-mortar casinos or from their mobile devices, and are hungry for more. New York must capture this economic opportunity and expand the type of licenses available to restaurants and meet consumer demand. The restaurant industry is well positioned to take advantage of this burgeoning marketplace and grow New York’s sports betting footprint. We understand sports betting terminals and kiosks will not have a place in every restaurant and expanding available licenses will not be a silver bullet for the industry. However, for those where this is a fit, the additional revenue from on-premises sports betting could mean the difference between closing and survival,” said Melissa Fleischut, President & CEO of the New York State Restaurant Association.

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AGLC

Inspired Entertainment Partners with AGLC

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Inspired Entertainment Inc., a leading B2B provider of gaming content, technology, hardware and services, announced that it has entered an agreement with Alberta Gaming, Liquor and Cannabis, an agency of the government of the Canadian province of Alberta that oversees casino gaming (AGLC). Following a successful six-month trial period, AGLC has committed to purchase 150 new Valor terminals. Deployment of the new terminals is expected to be completed by the end of the second quarter of 2024.

“We are delighted to welcome AGLC as a valued customer. AGLC’s decision to order 150 Valor cabinets underscores the success demonstrated during the trial period as well as the strength of our product portfolio. We look forward to a long and prosperous partnership with AGLC,” Brooks Pierce, President and Chief Executive Officer of Inspired, said.

“We remain committed to expand in the attractive Canadian markets by delivering exceptional gaming solutions with both our gaming and digital products. Adding Alberta to our existing footprints in Ontario and Saskatchewan is the next step as we continue to see growth opportunities from the Canadian markets.”

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Canada

Delasport Expands in Ontario with a new deal with Green Brick Labs

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Leading iGaming supplier Delasport expands further in Ontario through a sportsbook deal with Canadian operator Green Brick Labs (GBL).

The global software company will provide its award-winning Plug & Play Sportsbook iFrame solution, so that their new partner can add it to their growing platform.

The deal is expected to come into fruition by the end of this quarter and is yet another strategic move by Delasport, who successfully obtained an Ontario license earlier this year.

‘We are happy to extend our foothold in Ontario and make it happen with a great partner like Green Brick Labs, adding to our confidence as a leading software supplier’, says Delasport’s VP of Business Development Rosaire Galea Cavallaro. ‘Our Plug & Play sportsbook iFrame solution will skyrocket GBL’s operations due to the high quality of service they will be able to provide to their customers and we couldn’t be prouder.’

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The Canada-based operator shares a similar opinion and as much excitement for the new partnership:

‘This is exactly the type of product we needed and is yet another proof that we provide the best solutions on the market for our customers’, GBL’s CEO Matt Rathbun comments. ‘At GBL, we prioritize great user experience, so this deal fits our vision perfectly.’

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Canada

The Mill Adventure Partners with GeoLocs to Offer Advanced GeoLocation Services to Operators

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GeoLocs, a leading provider of advanced geolocation compliance technology dedicated to the iGaming industry, is thrilled to announce its partnership with The Mill Adventure, a pioneering platform provider.

The partnership will see The Mill Adventure seamlessly integrate GeoLocs, a comprehensive geolocation service, into their platform, offering robust, precise, and secure geolocation verification for their operator partners. This integration ensures guaranteed compliance, enhances security, and prioritises player privacy (as seen by the recent ISO certification awarded to GeoLocs and mkodo), all while delivering a superior experience to users when verifying their location on iOS, Android, and desktop with no need for additional downloads or companion apps.

“We are very excited about our partnership with The Mill Adventure,” said Stuart Godfree, Managing Director of GeoLocs. “Our advanced geolocation technology perfectly complements The Mill Adventure’s cutting-edge platform, enabling operators to offer a more secure, compliant, and user-friendly gaming experience.”

The Mill Adventure is renowned for its innovative solutions that empower operators to create unique and engaging gaming experiences. By leveraging GeoLocs’ geolocation technology, The Mill Adventure will provide operators with the tools they need to ensure precise geolocation verification, fraud prevention, and adherence to local gaming regulations, as well as a unique player experience that will set their clients apart from competitors, in markets such as Ontario, Canada. This partnership emphasises both companies’ commitment to innovation, security, and regulatory compliance.

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“Integrating GeoLocs’ geolocation services into our platform offering not only enhances our compliance capabilities but also allows us to offer secure and enhanced gaming experiences to operators and their users,” said Robert Bowell, Chief Operations Officer of The Mill Adventure. “This collaboration reinforces our mission to deliver top-tier solutions to the iGaming industry.”

As the iGaming industry continues to evolve, the importance of accurate geolocation services cannot be overstated. The partnership between GeoLocs and The Mill Adventure is a significant step forward in addressing these needs, providing operators with the tools necessary to thrive in a competitive market.

For more information about GeoLocs and The Mill Adventure, please visit geolocs.io and themill.io

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