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Gaming Realms PLC, a UK-based mobile games developer, has inked an agency agreement with Hasbro Inc, a board games and media rights developer based in the USA, for exploring licensing opportunities for its Slingo brand.

The deal will allow Hasbro to provide licensing opportunities for new and existing territories in certain digital gaming categories outside the online real money gaming and lottery segments.

Gaming Realms executive chairman Michael Buckley said in a statement that the company selected Hasbro to supplement its licensing business based on its status as a top 6 global licensor as well as its “long and successful track record of licensing well-known game brands into a wide range of digital game and gambling categories with major digital gaming companies including Electronic Arts, Ubisoft, Scopely and Scientific Games”.

He added: “We are extremely pleased to, once again, be working closely with Hasbro on what will be a key strategic partnership in the expansion of our Slingo brand.  At Gaming Realms our priority has always been to create innovative and engaging content for users and to increase its reach by expanding the offering across a variety of market sectors and, we believe that this partnership will enable us to further develop this.”