Gambling in the USA
Gaming Americas Weekly Roundup – January 30-February 5
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Gaming Laboratories International (GLI) has named David Elmore as Head of Commercial Services, North American Casinos. The appointment marks Elmore’s second tenure at GLI. Previously, he served as Division Head of Global Sales and Development for GLI’s Kobetron Division for 14 years. He returns to GLI after serving as Vice President of Sales for Gaming Innovation Group.
The Massachusetts Gaming Commission has announced that a Voluntary Self-Exclusion (VSE) list has been established specifically for sports wagering. Since the first casino in Massachusetts opened in 2015, more than 1700 people have enrolled in a VSE programme for casino gaming, and today there are 1329 individuals enrolled. The VSE programmes are designed to allow those who want to regain control a means to restrict their access to gambling for a pre-determined amount of time. With the introduction of sports wagering, individuals will have the option to self-exclude from casino gaming floors, retail and digital sportsbooks, or both forms of gambling.
Sportradar Group AG announced the Massachusetts Gaming Commission has granted US betting subsidiary, Sportradar Solutions, a Temporary Sports Wagering Vendor License for the state of Massachusetts. Sportradar now holds 44 licenses, or equivalent, in North America across US states, territories, tribes and Canada, providing its services to a wide range of clients operating within these jurisdictions, advancing transparency and integrity and delivering accurate sports data to sports betting and gaming agencies.
Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, announced that it has been temporarily certified by the Massachusetts Gaming Commission as a licensed sports wagering vendor. The temporary certificate of authority is valid for an initial 12 months pending final full authorisation.
Partnerships
MGM Resorts International announced a multi-year agreement to become a hospitality and strategic partner of the National Football League Players Association. Under the agreement, the two sides will collaborate on creating new content and fan experiences with current and retired NFL players. The partnership also provides hospitality benefits to NFL players with MGM Resorts’ properties serving as the host location for a variety of NFL player-related events.
Codere has entered into a new partnership with football team Club Atlético Lanús, which plays in Argentina’s top divisions Primera División and Liga Nacional de Básquet. Under the deal, the operator’s Codere-Bingo Lanús brand will feature on the back of players’ jerseys, underneath their squad numbers, until the end of 2023. The agreement builds on Codere’s long history with Club Atlético Lanús, with the operator having served as the team’s official sponsor between 1999 and 2016.
The newly promoted Brazilian Serie A side, Cruzeiro Esporte Clube has landed a new sponsorship agreement with the UK-based operator, Betfair. As part of the agreement, the betting firm’s logo is incorporated on the chest of the club’s shirt, which is back in Serie A of the Brazilian Championship after a recent promotion after three years. The agreement covers the men’s team and an essential space for brand awareness on the women’s kits – on the back, at the top.
The launch celebrates another North American venture with DraftKings this quarter.
Hacksaw Gaming established its business relationship with DraftKings this time last year. The pair have embarked on a North American takeover since, having successfully set the collaboration in motion in West Virginia after receiving full regulatory approval in June. The studio has already set eager sights on Pennsylvania as another future target.
Gripping the charts as renowned industry lead in the US, DraftKings has rolled out Hacksaw’s classic slots, Chaos Crew and OmNom, alongside fan-favourite Dare2Win games Mines and Boxes. The games have received a warm welcome in the online casino lobby following a fruitful agreement to brand Hacksaw’s first 10 games with exclusivity in the market for the next 2 weeks.
“Having secured such a significant presence in the US in 2023 is something we are incredibly proud of,” said Marcus Cordes, CEO of Hacksaw Gaming, “our hard work takes form in our ever-increasing footprint”.
Compliance Updates
Jackpot Digital Receives License to Install Three Jackpot Blitz(R) ETGs at Jackson Rancheria Casino Resort in California
Jackpot Digital has announced that it has received licensing approval from the Jackson Rancheria Tribal Gaming Agency, the regulator for Jackson Rancheria Casino Resort located in Jackson, California. The vendor’s license was the final step required for the Company to install Jackpot Blitz ETGs at Jackson Rancheria. The Company is now scheduling installation for three of its next-generation, dealerless Jackpot Blitz ETGs at the property.
Each new table installed will represent additional monthly recurring revenue to the Company.
In addition to Jackpot’s cruise ship customers, which include Carnival Cruises, Virgin Voyages, Princess Cruises, Holland America, AIDA, and Costa Cruises, Jackpot has announced land-based installations or orders in 12 states and territories in the US and growing, including California, Kansas, Louisiana, Michigan, Minnesota, Mississippi, Montana, Nevada, Oregon, South Dakota, US Virgin Islands, Washington, as well as several international jurisdictions.
City Council Speaker Adrienne Adams
NYC Agency Aims to Streamline Casino Application Process, But Critics Warn of Potential Community Exclusion
On Monday, the Department of City Planning introduced a new measure aimed at simplifying the application process for casinos in New York City. However, this move has sparked criticism for potentially sidelining community boards.
This initiative, discreetly submitted last Friday, emerges amidst intense competition among prominent developers for one of the three sought-after casino licenses in the downstate area.
Dan Garodnick, the City Planning Commissioner, described the measure, formally known as a zoning text amendment, as an effort to streamline the alignment of city and state procedures during a meeting on Monday.
Garodnick explained, “Our proposal is designed to level the playing field for these entities as they strive to demonstrate the economic benefits they plan to bring to New York City. Our goal is to establish a process that facilitates an orderly dialogue.”
While the state is responsible for granting casino licenses, Garodnick and City Council Speaker Adrienne Adams expressed concerns in October about the city’s current land review processes. They argued that these processes are insufficient for new casinos, placing New York in a less competitive position.
The proposed amendment aims to simplify the review process, allowing state-sanctioned casinos to proceed without zoning conflicts or redundant steps in the state’s extensive licensing procedure, according to Garodnick.
With two of the downstate licenses likely going to existing racinos in Yonkers and South Ozone Park, Queens, the battle for the remaining license in New York City is intense. City Planning has confirmed eight potential locations, including five in Midtown Manhattan, one at Ferry Point in the Bronx, one in Queens proposed by Mets owner Steve Cohen, and another in Brooklyn near Coney Island, in addition to the Queens racino.
Source: NYDailynews.com
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