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Gambling industry veteran, Steve Donoughue opposes recent illiberal statements in an open letter

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There is a fresh statement published by the organizer of ICE Totally Gaming, which has been released due to the recent turn of events. (You can read the statement here…)

This statement should be taken seriously by the industry and should be debated in order to reach a common ground, otherwise the escalation of the harm done to the gambling industry can lead an irreversible situation.

We have pointed out some clear facts about some clear radical feminist acts coming from both the regulator and event organizer, however it seems that we are not the only one considering that such acts should be commented.

The subject has been dissected on social media and we have found that most of the comments come from individuals that are not taking any sides in the topic which is very alarming. This is certainly a sign of fear and it seems that some companies are scarred to comment this issue just for the sake of avoiding discussions from certain crowds.

This is not the case of industry veteran, Steve Donoughue, who is one of the UK’s leading management consultants and specializes in the gambling industry, both offline and online. Steve has today published an open letter which you can read below or on this link.

Open letter to Clarion’s Kate Chambers
posted by Steve Donoughue

In an article posted on iGaming Business entitled ‘Clarion pledges Action Plan to tackle industry sexism’ http://www.igamingbusiness.com/news/clarion-pledges-action-plan-tackle-industry-sexism posted on the 12th February 2018 it states that Clarion will be canvassing stakeholders views about your plan to eliminate promotional girls from all your gambling events through your Ampersand Think Tank and Research initiative that you say enables you to communicate directly with the industry.

As an industry veteran of 25 years who speaks at many conferences and has done for over 20 years, I am unfortunately not one of your chosen Ampersand members so have been forced to write this open letter.

I am categorically against your plan to dictate to the gambling industry what is acceptable behaviour at industry events. We have laws made by Parliament that control our behaviour not diktat laid down by unappointed and unaccountable industry suppliers

In no way am I condoning sexism, exploitation, discrimination and all the other nasties that the world is beset with, but I do not think this is what is happening at ICE or any other show.

What I do think is happening is that a small bunch of privileged women from outside our industry are trying to impose their own political agenda on an industry they dont know and possibly dont like and as a result, hundreds of promotional girls will have food taken from their tables for no justifiable reason.

The promotional girls are not exploited, they know fully well what is expected of them and they do their jobs professionally and happily. There has been no reports of harassment or assault and if there was, the law would apply and the perpetrator prosecuted. The promotional girls like the job, keep coming back and most of all value the employment that you begrudge them. They are in most cases employed by female run agencies being commissioned by female run marketing departments.

I fully understand the argument that using promotional girls is old-fashioned, that may be the case, but it is not up to you regulate it. Much as flares are old fashioned but we dont ban them however much we might want to. Market forces may make exhibitors try another approach to presenting their business but this is their choice not one to be forced upon them

Not only have what you and Sarah Harrison done is unfairly bring more acrimony upon an already under attack industry but you have ignored the hundreds of women who work in the industry throughout the year, not just at the conferences that pay your wages. Some of us are old enough to remember when there were practically no women working in this industry, the mirror image of what the exhibition industry now just you have very few men and seem not to be so exercised about this lack of diversity.

We can at least be very proud of the numbers of women we have and safe in the knowledge that more are being attracted to the industry. I have not heard any voices against the promotional girls from women in the industry, all the ones I have talked to do not consider it an issue. yet again this attack on our industry is coming from a small number of privileged outsiders

What is at stake here is your attempt to tell us – your customers – what to do and how we should do our business and that is wrong.

You can dress it up by saying its about respecting women but you seem to have no respect for those you wish to force out of legal employment.

Once you ban the girls what will you ban next?

Will you lead a campaign against the costumes women competitors wear on Strictly?

I would not be saying this if this was another industry. Skimpily clad girls are out of context at an accountancy exhibition. Not at a gambling exhibition where members of the public are not invited. Gambling has always been an adult form of entertainment with sexual motifs prevalent throughout both time and the breadth of the industry.

The girls must stay

No one is asking for nudity just the ability to dress as the client wants – which is no more than many girls dress on a Friday night

We are kindly asking all our readers to send us their opinion to editor@europeangaming.eu and let us know what would they do in order to keep radical feminism out of the industry.

Please take our survey about the topic, by submitting your reply below:

 


Source: European Gaming Media and Events

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Betsoft Gaming Partners with Casino Superlines

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Betsoft Gaming Partners with Casino SuperlinesReading Time: 2 minutes

Following a new partnership agreement, Betsoft Gaming will provide a selection of slot games to growing brand Casino Superlines.

The agreement covers an extensive range of RNG titles that have been approved for key regulated markets – including many from the perennially popular Slots3TM series.

Launched in April 2017, Superlines is a brand of Equinox Dynamic; its sister casinos Nordicasino, Africasino, and Spintropolis are also Betsoft customers.  Built around a generous bonus structure and access to 24/7 multilingual support, Superlines has, in the space of just twelve months, emerged as a popular destination for players throughout Europe and in the Nordic countries.

With the promise of VIP support, the biggest names in slots, and a strong promotional calendar, Superlines has attracted an extremely loyal and varied audience in a very short time,” explained Miguel Micallef, Account Manager at Betsoft.  “To keep all kinds of players engaged, and to offer something new to everyone, every visit, Superlines now needs to acquire and promote a portfolio of high-quality games from industry-leading brands.  Betsoft are pleased to be able to offer the right mix of quality and variety to meet the needs of their discerning player base.

The partnership arrangement also provides a path for new Betsoft games to be quickly and easily integrated to the Superlines platform.  Key titles will be prominently advertised as part of the brand’s player acquisition strategy, as Chief Marketing Office Arik Weiss explained:

Casino Superlines is a successful new brand: it has achieved wide exposure and attracted a lot of loyal players since its launch.  Those players see the Betsoft logo as a seal of quality, so by promoting Betsoft games in premium positions, we will be able to attract more of them to the best new titles, as well ensuring that we deliver a top-class gaming experience at every turn.

About Betsoft Gaming:
Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic, true-3D slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012.  More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.
Betsoft is headquartered and licensed to operate in Malta, and holds an additional license in Curacao.  Contact sales@betsoft.com or visit www.betsoft.com for general information and enquiries.

 

Source: Betsoft


Source: European Gaming Media and Events

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New Video Slot Red Rake Gaming: JUDGES RULE THE SHOW!

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New Video Slot Red Rake Gaming: JUDGES RULE THE SHOWReading Time: 2 minutes

The Valencian gaming company Red Rake Gaming surprises everyone with the launch of a new video slot machine with 3D graphics

 

“Judges rule the Show!” is coming to Red Rake Gaming. 3,2,1…Let the show begin!
Very special judges take control in this fun and lively video slot with 5×3 reels based on the programs with the highest audiences of all time where music and talent take centre stage. ‘Let’s go!!!

A microphone, a statuette, “Seven” symbols that shine like diamonds and 4 spectacular judges with their 4 buzzers form an explosive cocktail of prizes in every spin. And as if that wasn´t enough, through its “Judges rule the Show!” mechanics, each of the judges surprises the player with an incredible animation in 3D that leads to the function “ Sticky Wilds Judge Respin ”, thus offering more and more prizes. OhYeahhh!

Once again we can see in this new video slot that the work of the team of developers, illustrators and animators at the company Red Rake Gaming has really paid close attention to each and every detail in order to reflect realism and perfection in each symbol and animation. The result is truly marvellous. This is quality work at the highest level that has been the hallmark of this young and outstanding Valencian company since the outset.

 

About Red Rake Gaming:
Red Rake Gaming is a premium casino games developer which supplies its games to social and real money operators. Red Rake current portfolio contains +60 slots and +10 videobingos of top graphical and sound quality with unique and well balanced mathematics. Its content is certified for the Spanish and Italian regulated markets and the company plans to expand to several other jurisdictions during 2018. Red Rake’s games and RNG have been audited by several prestigious independent testing houses and are featured by a number of licensed operators.
For further information on the company, please visit: www.redrakegaming.com


Source: European Gaming Media and Events

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LeoVegas concludes partnership with Frank Andersson

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LeoVegas concludes partnership with Frank AnderssonReading Time: 1 minute

22, May, 2018 – LeoVegas has decided to conclude its partnership with brand ambassador Frank Andersson.

The partnership is being concluded in connection with the recent launch by LeoVegas of a new communication concept that is based on several brand ambassadors.

“We thank Frank for the years he has helped profile LeoVegas in Sweden. He has been a contributing factor behind LeoVegas’ strong growth in the Swedish market. LeoVegas has entered a new phase with several brands and greater breadth with more product categories. After a long and successful cooperation with Frank, it is now time to take the next step,” comments Gustaf Hagman, CEO of LeoVegas.

“I have concepts and ideas for developing my own games and want to focus more on this, so that will be the next step for me,” says Frank Andersson. “I had some great years with LeoVegas and want to thank LeoVegas for believing in me. We had a great time working together!”

 

About the LeoVegas mobile gaming group:

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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