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GambleAware in quest of a creative agency to lead a £7m public awareness campaign

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GambleAware, the independent charity tasked to fund research, education and treatment services to minimise gambling-related harm is in quest of a creative agency to lead a new £7m public awareness campaign which intends to tackle low-level gamblers who are at risk of becoming addicts.

The charity disclosed it has been called for by the government to lead a new public awareness campaign to alarm about the risks associated with gambling and how to avoid them.

With regard to this undertaking, an independent board, Chaired by Professor Sian Griffiths, will oversee marketing activity that will run for at least two years commencing from August. Agencies were contacted yesterday through ISBA as an intermediary and the brief does not affect 18 Feet & Rising’s status of the agency of record for the charity. A year ago the agency created its first ad for GambleAware; the campaign focused on “the voice in your head” which can lead addicts to compulsively gamble.

Instead of focusing on “problem gamblers”, the new campaign will put the spotlight on relatively low-level gambling harms preventing escalation to more damaging behaviour.

Younger men, who are more likely to gamble online, are seen as a key “at risk” group that GambleAware’s advertising will target.

Agencies will be expected to create a campaign that will encourage people to think more critically about gambling products and provide prompts for conversations about gambling within families and friendship groups.

The campaign is funded by the gambling industry and supported by broadcasters, which have committed to provide up to £7m in free media for the campaign.

It is not part of the “When the fun stops, stop” responsible gambling campaign by The Senet Group, the independent body backed by bookmakers including Sky Bet and William Hill.

However, the Department for Digital, Culture, Media and Sport is keen to step up awareness of problem gambling amid growing pressure from campaigners to put new restrictions on betting ads.

The government’s current Gambling Review, launched last October, is looking at tougher restrictions, including imposing a broadcast watershed. Last week the Committees of Advertising introduced a raft of changes to the UK advertising code around gambling, including how free bets are promoted.

In a statement, GambleAware said: “This is a new initiative and GambleAware will work with ISBA to select a creative agency. In the meantime, GambleAware will continue to work with 18 Feet & Rising to build upon the excellent work they have done for us in re-branding and promoting BeGambleAware.org as the primary gateway to advice and treatment for gambling-related harm.”


Source: European Gaming Media and Events

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DraftKings joins hands with Scarlet Pearl Casino Resort

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US-based DraftKings has signed an agreement with Scarlet Pearl Casino Resort in D’Iberville, Mississippi to officially open DraftKings at Scarlet Pearl Sportsbook. The new facility will start functioning on 16 November 2018. The sportsbook will transform Scarlet Pearl’s existing PRL Bar into a multi-screen betting and social destination for sports lovers.

“We’re thrilled to be working with Scarlet Pearl Casino Resort, whose leadership has a high bar for quality and a forward-thinking approach to sports betting; a perfect fit for DraftKings,” said Matt Kalish, Chief Revenue Officer and co-founder of DraftKings. “We’re excited to bring and offer an innovative sports betting experience to sports fans in one of the largest and most competitive gaming markets in the U.S.”

DraftKings at Scarlet Pearl Sportsbook will offer a superior customer experience that includes the opportunity to wager on dozens of sports. In addition, the sportsbook will soon offer live, in-game betting with three windows, giving sports fans a variety of ways to place their bets. Pending regulatory approval, the sportsbook will incorporate on-site kiosks and an on-premise mobile app.

 “We are excited to introduce DraftKings, a ‘New Way’ to game for our current and future guests,” Scarlet Pearl Casino Resort CEO LuAnn Pappas said. “Our collaboration with DraftKings is an opportunity for us to continue to set high standards on the Mississippi Gulf Coast and give our players a new home for sports betting.”

Directing the Scarlet Pearl Sportsbook team will be Nicholas “Nico” Sfanos, who previously ran sportsbooks for Station Casinos throughout Nevada.

 

Source: 5StarMedia


Source: European Gaming Media

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Aragon and Catalonia officials visit Zitro Games

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The high officials of Aragon and Catalonia have visited the facilities of Zitro Technological Campus in Barcelona. The visiting team was headed by the Interior Justice Director of the Government of Aragón, Ms. María Ángeles Júlvez León, and the Tax and Gambling Director of the Generalitat of Catalonia, Ms. Natalia Caba Alba. They were accompanied respectively by the Head of Authorisation and Sanctions Service Ms. Elena Pérez Aparicio and by the Gambling Deputy Director Mr. Amadeu Farré i Morel. The team examined the manufacturing process behind each product in detail.

Forming an exceptional entourage, and accompanied by Johnny Viveiros Ortiz, founder of Zitro, Manuela Jiménez, Vice President, Sebastián Salat, CEO, Marta Cuesta, Product Director, and Cristina García, Director of Institutional Relations, the authorities have visited the different departments which are located in the Zitro Technological Campus, where software development, video bingo and video slot game design and Zitro Interactive applications are carried out.

The campus, which is fully devoted to Research + Development + Innovation activities, also has state-of-the-art video and sound recording studios, as well as a plant that’s dedicated to the manufacture and quality control of Zitro and Bryke gaming machines.

Johnny Viveiros Ortiz said that “we are very grateful to the authorities for their interest in learning about our Technology Campus and we are very proud to show them our Factory of Ideas in detail, where Zitro’s great team turns them into unique experiences for players around the world, using the most advanced technology on the market.”


Source: European Gaming Media

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From Alpha to Omega, BetConstruct chooses SiGMA

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From Alpha to Omega, BetConstruct chooses SiGMAReading Time: 2 minutes

 

Staying on a track of the latest regulatory and technological developments, on November 28 to 30 BetConstruct representatives travel to the capital of Malta, to participate in professional networking event SiGMA 2018.

“Malta iGaming Summit started 5 years ago, just when we established our office on the island. Since then the event has grown tremendously, just like BetConstruct, and became one of the most significant exhibitions in our busy calendar of events. Given all that plus a number of our products licensed by Malta Gaming Authority, we simply could not miss the expo.” – said Kristina Hambardzumyan, Regional Director in Malta.

To the world’s igaming village BetConstruct takes its fully-fledged white label offerings for the regulated European market. The line-up of gaming products has RNG and Live Casinos, Skill Games and Poker that has been recently added to our set of licensed products by MGA. As for betting solutions we have Sportsbook, Fantasy Sports and Virtual Sports. FeedConstruct will showcase the company’s data feed products with 4 in 1 solutions and Friendship Platform, a live video stock for federations and sporting video providers.

Alongside our standard package, the gaming products of well-known Malta-licensed casino providers are also available through our platform due to the recently granted approval from the Malta Gaming Authority.

BOOK A MEETING

BetConstruct is an award-winning developer and provider of online and land-based gaming solutions with development, sales and service centers around the globe.
BetConstruct’s innovative and proven offerings include an extensive range of products and services, including Sportsbook, Sports Data Solutions, Retail Solutions, RNG & Live Dealer Casino, VR Casino, Poker, Skill Games, Fantasy Sports, Social Platform and more. The latest addition is the industry-first complete management infrastructure, SpringBME (Business Management Environment).
All partners benefit from the BetConstruct Spring platform with its powerful back office tools and all-inclusive services that empower operators’ growth and help contain their costs. From stand-alone set up to turn-key and white label solutions, BetConstruct offers its partners unfettered opportunity to succeed.


Source: European Gaming Media

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