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GambleAware in quest of a creative agency to lead a £7m public awareness campaign

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GambleAware, the independent charity tasked to fund research, education and treatment services to minimise gambling-related harm is in quest of a creative agency to lead a new £7m public awareness campaign which intends to tackle low-level gamblers who are at risk of becoming addicts.

The charity disclosed it has been called for by the government to lead a new public awareness campaign to alarm about the risks associated with gambling and how to avoid them.

With regard to this undertaking, an independent board, Chaired by Professor Sian Griffiths, will oversee marketing activity that will run for at least two years commencing from August. Agencies were contacted yesterday through ISBA as an intermediary and the brief does not affect 18 Feet & Rising’s status of the agency of record for the charity. A year ago the agency created its first ad for GambleAware; the campaign focused on “the voice in your head” which can lead addicts to compulsively gamble.

Instead of focusing on “problem gamblers”, the new campaign will put the spotlight on relatively low-level gambling harms preventing escalation to more damaging behaviour.

Younger men, who are more likely to gamble online, are seen as a key “at risk” group that GambleAware’s advertising will target.

Agencies will be expected to create a campaign that will encourage people to think more critically about gambling products and provide prompts for conversations about gambling within families and friendship groups.

The campaign is funded by the gambling industry and supported by broadcasters, which have committed to provide up to £7m in free media for the campaign.

It is not part of the “When the fun stops, stop” responsible gambling campaign by The Senet Group, the independent body backed by bookmakers including Sky Bet and William Hill.

However, the Department for Digital, Culture, Media and Sport is keen to step up awareness of problem gambling amid growing pressure from campaigners to put new restrictions on betting ads.

The government’s current Gambling Review, launched last October, is looking at tougher restrictions, including imposing a broadcast watershed. Last week the Committees of Advertising introduced a raft of changes to the UK advertising code around gambling, including how free bets are promoted.

In a statement, GambleAware said: “This is a new initiative and GambleAware will work with ISBA to select a creative agency. In the meantime, GambleAware will continue to work with 18 Feet & Rising to build upon the excellent work they have done for us in re-branding and promoting BeGambleAware.org as the primary gateway to advice and treatment for gambling-related harm.”


Source: European Gaming Media and Events

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DAO.Casino is launching Sandbox for game developers

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Game developers will be able to become pioneers in the development of decentralized games for the gambling industry using DAO.Casino protocol.

 

On September 17, 2018, DAO.Casino is opening Sandbox for developers, independent teams and game development studios that choose to harness the power of the rapidly developing DApp industry.

Since Monday everyone may submit their application for Sandbox on the official Sandbox page.

The Sandbox project is designed by DAO.Casino developers. Participants of Sandbox will learn the basics of decentralized applications development on DAO.Casino protocol. Developers participating in Sandbox will learn to create, design and deploy decentralized games and applications on Ethereum blockchain.

DAO.Casino is planning to reward most active developers for their constructive feedback on the improvement and optimization of the SDK and related documentation. The company will separately announce the details of the rewards program later this fall.

“We are confident that the Sandbox project will play an important role in our collaboration with studios and independent game developers. We cannot wait to see our product helping developers unleash their creative and entrepreneurial talents and apply those to one of the most groundbreaking technologies of the XXI century. — states Ilya Tarutov, CEO, DAO.Casino. – I am sure that the products we’re developing will transform the online gambling into a fair and transparent industry for all of the involved parties: casino operators, developers, and affiliate marketers. “

“We are launching the Sandbox with the goal of enabling as many developers as possible to learn to create decentralized games. We have achieved an important milestone by starting to accept applications from developers all around the world who share our idea to make online gambling fair and transparent. With our technology, developers can take the whole gambling industry to the next level” – says Alexandra Fetisova from DAO.Casino.

DAO.Casino disrupted the online gambling industry in 2017 by starting the development of the protocol based on Ethereum blockchain technology. DAO.Casino protocol ensures the automation of transactions and facilitates interactions between all the industry participants: casino operators, game developers, and affiliate marketers. DAO.Casino team is fully dedicated to developing the best products and making the gambling industry a better place.

 


Source: European Gaming Media

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Big Time Gaming licences patented mechanic to Storm Gaming

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BTG licences its patented and trademarked MegaWays™ mechanic to UK-based developer Storm Gaming Technology Ltd

 

Pioneering online slot developer, Big Time Gaming, has struck yet another deal to licence its patented and trademarked MegaWays™ mechanic to Storm Gaming. Storm Gaming will be combining this with some of its brand licenses including I’m A Celebrity Get Me Out of Here, The Chase and Tipping Point to take its slots to the next level and deliver a superior player experience. The partnership will allow Storm Gaming to design and develop its own games using MegaWays™, which debuted in Big Time Gaming’s Dragon Born over three years ago.

Blueprint, another licensee of MegaWays™ has had great success leveraging BTG’s ground breaking IP, and Storm are sure to follow suit with a range of interesting products penned for land-based and online deployment Q1 2019.

MegaWays™ is a random reel modifier system that allows any given spin to produce a different number of symbols across the reels, allowing players to experience a totally different game with every spin. Big Time Gaming has cornered the market with this innovation with games like Bonanza, White Rabbit and Extra Chilli, and will be launching Who Wants to be a Millionaire in November – the most anticipated branded slot launch in history.

Nik Robinson, Big Time Gaming CEO, said: “We’re looking forward to seeing how Storm use the MegaWays™ mechanic. Storm has some highly entertaining IP licenses that will work seamlessly with MegaWays™.”

Steve Murray from Storm Gaming, said: “The MegaWays™ concept is remarkable; it provides for and delivers exciting game play on a whole new level. “We shall be using MegaWays™ on new Storm concepts and licensed IP with a number of launches set for the coming months.”


Source: European Gaming Media

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AGA Releases New Research On Economic Impact Of Gaming Industry

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Report shows 9.5 percent increase in economic output; industry now supports 1.8 million jobs nationwide

 

the American Gaming Association (AGA) released a new study examining the striking impact the gaming industry has on the U.S. economy – providing stable jobs to nearly two million Americans and generating billions of dollars in tax revenue. This is the first comprehensive report on the gaming industry’s national economic impact since 2014.

Oxford Economics’ 2018 study found that the U.S. gaming industry:

  • Contributes $261 billion to the U.S. economy, a 9.5 percent increase since 2014;
  • Supports nearly 1.8 million jobs, up from 1.7 million jobs in 2014; and
  • Generates $40.8 billion in tax revenues to federal, state and local governments.

“Gaming companies across the country are enabling long-lasting careers for their employees and making a huge impact on their communities through innovative partnerships with local nonprofits, volunteerism and the generation of revenue that supports critical services. The industry’s tax revenue alone provides enough funding to hire 692,000 new teachers,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Since our last study in 2014, casino gaming has expanded into new markets, offered innovative new entertainment options and enhanced its position as a key contributor to local, state and federal economies.”

The research was commissioned by AGA and conducted by Oxford Economics. More information about the study can be viewed here.

About AGA: 

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.


Source: European Gaming Media

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