World’s largest marketplace for digital products implements Ravelin for fraud prevention
Fraud prevention specialist Ravelin announces it has been hired by online marketplace G2A to help contain fraud, while accelerating growth.
G2A is the world’s largest marketplace for digital gaming products with over 20 million customers and 75 thousand products sold by 400 thousand sellers. The company has a highly successful, and award winning, internal anti-fraud team which has consistently provided customers with a high level of protection. Working with Ravelin will help G2A become even better at tackling all types of fraud.
The company, which has ambitious plans for growth and diversification, has chosen to work with Ravelin because of its reputation and success across gaming and other sectors.
Ravelin uses machine learning, expert rules and graph networks to help online businesses reduce losses to fraud, limit abuses of returns policies, and improve customer conversions. It provides an attractive and responsive offering for ecommerce businesses seeking help to navigate a fast-evolving fraud landscape. Ravelin also enables merchants to create a faster and more frictionless experience for consumers.
Dorota Wróbel, Chief R&D Officer, G2A, said: “Working with a business like Ravelin enables us to give much more focus to what’s most important too – marketing and growing our business. With them bolstering and expanding our own robust solutions, the G2A marketplace will become even safer and more reliable than ever before.”
Ravelin CEO Martin Sweeney said: “Global online businesses like G2A are at the cutting edge of fraud prevention. Proactive fraud management is the most effective way to stay one step ahead of the criminals, while at the same time making the user experience easier for legitimate customers.
“Securing transactions from fraudulent activity, while helping businesses continue to grow through great conversion rates, is what we’re all about. And we look forward to working closely with G2A’s fraud teams in the coming months as they move forward with their plans to grow.”
Ravelin’s solutions go beyond rules-only systems and use sophisticated techniques including machine learning and super-fast graph networks to negate false positives.
Ravelin first found success with large-scale food, delivery and cab-ride marketplaces, but has since expanded into retail, gaming, travel, ticketing and entertainment.
In addition to identifying payments fraud, Ravelin also works with clients to find compromised accounts (referred to as “account takeover”), spot incentive abuse and tackle supplier fraud in marketplaces.