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FunFair Technologies, the leading Isle of Man-licensed blockchain gaming platform, has localised their Guaranteed Fair gaming platform for the Japanese market.

Previously only available in English, FunFair has enabled Japanese as the first localised language on its technology. FunFairs’ blockchain gaming technology is viewed by its partners as a great fit for Japanese players as Japan is one of the few regulated cryptocurrency markets and is home to some of the most experienced blockchain players globally. This sizable audience is tech-savvy, young, affluent and is in alignment with the Guaranteed Fair principles of FunFair’s core technology. More so, FunFair’s non-custodial wallet allows users to hold complete control of their funds, and access them from any browser globally. This feature paired with FunFair’s technology sets it apart from traditional operators, where funds rest in the custody of the company.

Fred Kessler, CPO at FunFair Technologies Europe Ltd, said: “We’ve been advised by our partners for some time that Japan is a great market due to its regulatory framework around cryptocurrency. The authorities there have been advocates of how cryptocurrency and blockchain technology will encourage growth in Japan. In fact, JPY is the second largest traded currency against Bitcoin after USD and this makes it an excellent choice for our first platform localisation.

We’re really looking forward to increased engagement with this new addition to FunFairs’ product proposition, we continue to push our product and technology forward with our aim to bring blockchain technology to the masses and to the forefront of gaming entertainment”