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Former Omnicom executive Dan Belmont joins forces with Tally Technology to drive brand strategy and global brand partnerships


Tally Technology, the premier fan engagement platform, has joined forces with leading marketing and business development strategist Dan Belmont to help connect large brands and rights holders with passionate sports fans via the company’s unique technology platform.

Belmont, who has decades of experience developing brand strategy and partnerships, was most recently Chief Integration Officer for Omnicom Commerce Group, where he helped grow the bottom line of Omnicom’s commerce agencies and set the company’s agenda in the commerce space. Previously, he spent 11 years as the CEO of The Marketing Arm, an Omnicom agency that won several awards under his guidance, including Sports Business Journal’s “Best in Corporate Consulting, Marketing and Client Services.” Prior to his 15-year stint at Omnicom, Belmont founded Carat’s event and sports arm, Carat Face-to-Face, where his role expanded to include CEO as Carat’s B2B and technology media operations.

Tally Technology, originally founded as a free-to-play prediction game for brands, sports teams, leagues and media companies, has evolved into a deep-rooted fan activation platform that enables major brands and sports rights holders to make meaningful connections with fans globally.

Utilized by brands, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.

“We’re hugely excited that Dan is joining our team. Having worked with him for a number of years at Omnicom, I know firsthand what value his deep experience in working with leading brands connected to sports will bring to Tally,” said Brad Vettese, CEO of Tally. “Dan is well respected in the sports and event world, and with his help, I am sure we can bring our fan engagement platform to many more major brands that are looking to drive a deeper connection with sports fans.”

“The brands that will be most successful within sports are those that can navigate an incredibly cluttered landscape, reaching, engaging and deepening relationships with their fans,” said Dan Belmont. “Brands that get the best results from their sports spend are those that enhance the experience of the game. We have all seen that fans are willing to enter into brand relationships that add value and benefits. Tally is distinctively positioned, with a platform that can create unique fan engagement, to transfer affinity from the field, theater, pitch or track to the relationship between fan and brand. I’m looking forward to building upon Tally’s momentum and creating opportunities for brands to get more measurable return on their sponsorship and sports campaigns.”

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.