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Former Omnicom executive Dan Belmont joins forces with Tally Technology to drive brand strategy and global brand partnerships

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Tally Technology, the premier fan engagement platform, has joined forces with leading marketing and business development strategist Dan Belmont to help connect large brands and rights holders with passionate sports fans via the company’s unique technology platform.

Belmont, who has decades of experience developing brand strategy and partnerships, was most recently Chief Integration Officer for Omnicom Commerce Group, where he helped grow the bottom line of Omnicom’s commerce agencies and set the company’s agenda in the commerce space. Previously, he spent 11 years as the CEO of The Marketing Arm, an Omnicom agency that won several awards under his guidance, including Sports Business Journal’s “Best in Corporate Consulting, Marketing and Client Services.” Prior to his 15-year stint at Omnicom, Belmont founded Carat’s event and sports arm, Carat Face-to-Face, where his role expanded to include CEO as Carat’s B2B and technology media operations.

Tally Technology, originally founded as a free-to-play prediction game for brands, sports teams, leagues and media companies, has evolved into a deep-rooted fan activation platform that enables major brands and sports rights holders to make meaningful connections with fans globally.

Utilized by brands, broadcasters, leagues and teams worldwide to drive fan engagement and retention, Tally’s platform is designed to create new revenue streams through sponsorship activations, player conversion and data creation.

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“We’re hugely excited that Dan is joining our team. Having worked with him for a number of years at Omnicom, I know firsthand what value his deep experience in working with leading brands connected to sports will bring to Tally,” said Brad Vettese, CEO of Tally. “Dan is well respected in the sports and event world, and with his help, I am sure we can bring our fan engagement platform to many more major brands that are looking to drive a deeper connection with sports fans.”

“The brands that will be most successful within sports are those that can navigate an incredibly cluttered landscape, reaching, engaging and deepening relationships with their fans,” said Dan Belmont. “Brands that get the best results from their sports spend are those that enhance the experience of the game. We have all seen that fans are willing to enter into brand relationships that add value and benefits. Tally is distinctively positioned, with a platform that can create unique fan engagement, to transfer affinity from the field, theater, pitch or track to the relationship between fan and brand. I’m looking forward to building upon Tally’s momentum and creating opportunities for brands to get more measurable return on their sponsorship and sports campaigns.”

Tally Technology was founded in 2018 as a free-to-play prediction game for brands, professional sports teams, leagues and media platforms seeking a turnkey fan engagement platform. As part of the natural game play, Tally is building a database of unique users and gathering data on those users’ gaming, wagering, brand preferences, consumer spending and other insights.

Over the past four years, Tally has recorded more than 20 million predictions from unique users across North, Central and South America. It is the fan engagement platform choice of some of the biggest names in sports, including the Los Angeles Rams, Green Bay Packers, Buffalo Bills, Los Angeles Lakers, Atlanta Hawks, Buffalo Sabres, St. Louis Blues, Edmonton Oilers, Los Angeles Kings, Ceará and Atlético MG.

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Canada

Rivalry Corp Reports Record Third Quarter 2023 Results, Reaffirms H1 2024 Profit Guidance

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Company achieves record Q3 against reduced marketing spend and flattened Opex, highlighting operating leverage; strongest customer KPI’s on a year-to-date basis in Rivalry Corp’s history; positioned to accelerate growth with recently announced $14M capital infusion

  • Betting handle of $105.7 million, up 50% year-over-year, while reducing marketing spend 13%.
  • Revenue of $8.7 million, a 22% increase year-over-year.
  • Gross profit of $4.0 million, up 90% year-over-year.
  • Casino has grown to approximately half of the company’s betting handle in Q3, demonstrating ability to cross-sell next generation bettors and drive growth against unseasonably low viewership in select Q3 eSports events.
  • Year-to-date customer KPI’s the strongest in company history: all-time high average handle per customer, average revenue per user and record low cost of customer acquisition.
  • Year-to-date betting handle has increased 127%, revenue by 70% and gross profit up 175% over the first nine months of 2022. Achieved while reducing marketing spend, highlighting the inherent operating leverage in the business.
  • Subsequent to the quarter end, Rivalry Corp completed a $14 million capital infusion that strengthens the balance sheet and provides the company with capital to pursue growth and profitability at the same time.
  • Company re-affirms guidance, anticipates achieving profitability in H1 2024.
  • Announces virtual investor day to be held on January 17, 2024.

Rivalry Corp (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), the leading sportsbook and iGaming operator for Millennials and Gen Z, today announced its financial results for the three and nine-month periods ended September 30, 2023. All dollar figures are quoted in Canadian dollars.

“We are proud to have delivered a record third quarter while exercising discipline on costs amidst a challenging capital markets environment for growth companies,” the co-founder and Chief Executive Officer for Rivalry Corp, Steven Salz, said. “Now, with our recently announced capital infusion, we will be able to go back on the offensive, while still maintaining our path to profitability.

“Years of consistent performance, flattened Opex multiple quarters in a row, demonstrated triple-digit growth year-over-year across core metrics year-to-date with all-time high average handle per customer, average revenue per user and record low cost of customer acquisition over that same period gives me high conviction in Rivalry Corp’s future. It is this proven operating leverage, supported by an improving sportsbook margin profile resulting in more revenue per dollar wagered now fuelled by growth capital, that is creating a significant opportunity set for Rivalry Corp. It is that combination which gives us confidence to reaffirm our first half 2024 profitability guidance.”

Third Quarter 2023 Highlights:

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  • Betting handle for Q3 2023 was $105.7 million, an increase of $35.4 million or 50% from $70.3 million in Q3 2022.
  • Revenue was $8.7 million in Q3 2023, a record result for a third quarter, representing an increase of $1.6 million or 22% from $7.1 million of revenue in Q3 2022.
  • Gross profit was $4.0 million in Q3 2023, an increase of $1.9 million or 90% from $2.1 million of gross profit in Q3 2022.
  • The casino segment generated approximately half of total betting handle ($50.4 million). Recent casino product launches including a custom-branded slots category, a new original game Cash & Dash and the release of Casino.exe on our iOS mobile app in Ontario set the stage for continued growth and increased player wallet share.
  • Modest decline in operating expenses sequentially continues the trend of effective cost management while still maintaining significant year-over-year growth rates at the company.
  • Net loss was $5.6 million for Q3 2023, a 6% reduction from the net loss of $6.0 million in Q3 2022 and 12% decrease sequentially.
  • Rivalry Corp launched an industry-first same-game parlay product for eSports within the quarter, supporting an improved sportsbook product mix and contributing to an enhanced margin profile.
  • The company had $7.4 million of cash and no debt as at September 30, 2023.
  • On November 15, 2023, Rivalry Corp strengthened its balance sheet with the announcement of a private placement offering of $14 million principal amount senior secured convertible debentures to scale several strategic verticals across marketing, product development and geographic expansion.

Year-to-Date 2023 Highlights:

  • Betting handle for the nine-month period ended September 30, 2023 was $338.1 million, an increase of $189.2 million or 127% from $148.9 million in the comparable period of 2022 while marketing spend decreased by 8%.
  • Revenue was $29.2 million in the first nine months of 2023, representing an increase of $12.0 million or 70% from $17.2 million of revenue the previous year.
  • Gross profit was $13.2 million in the first nine months of 2023, an increase of $8.4 million or 175% from $4.8 million of gross profit a year earlier.
  • Net loss of $15.2 million in the nine-month period ended September 30, 2023, a reduction of $3.6 million compared to a net loss of $18.8 million over the same period in 2022.

Investor Day:

Rivalry Corp is pleased to announce a virtual investor day to be held at 10:00am EST on January 17, 2024. The company will discuss its outlook for 2024, growth initiatives, upcoming product innovations and insights into the Gen Z consumer. More details will be revealed in the coming weeks.

Investor Conference Call:

Management will host a conference call at 10:00am EST on Wednesday, November 29, 2023 to discuss the company’s third quarter 2023 financial results.

  • Dial-in: 888-886-7786 (toll free) or (+1) 416-764-8658 (local or international calls).
  • Webcast: A live webcast can be accessed from the Events section of the company’s website at www. RivalryCorp .com. A replay of the webcast will be archived on the company’s website for one year.

Rivalry Corp’s financial statements and management discussion and analysis for the period ended September 30, 2023 are available on SEDAR+ at www. SedarPlus.ca and on the company’s website at www. RivalryCorp .com.

Stock Options:

The company also announces that it has approved a grant of stock options, pursuant to the terms of the company’s equity incentive plan, to an investor relations service provider. A total of 44,444 stock options have been awarded to such investor relations service provider. The stock options will be exercisable at an exercise price equal to the closing price of the subordinate voting shares on the TSX Venture Exchange two trading days following the issuance of this press release, for a period of five years from the date of the grant. The stock options vest in equal quarterly instalments over a period of twelve months, commencing on the three-month anniversary of the date of the grant.

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Bill Pascrell

Oddin.gg Boosts United States Expansion with Key Licensing Efforts and High-Profile Partnership

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Oddin.gg, a leader in eSports betting, is excited to announce significant strides in its North American expansion. Building on Oddin.gg’s existing licenses in Ontario, New Jersey and Colorado, the company is actively pursuing licenses in key states including Ohio, Maryland, Kansas and five more, underscoring their commitment to broadening the company’s footprint in the dynamic United States market.

The United States sports betting landscape is evolving rapidly, with regulations varying across states. This complexity makes navigating the legal requirements challenging but also presents a unique opportunity for innovation and growth in eSports betting. The market is projected to see exponential growth, with an estimated betting volume of around US$10 billion by 2025. The goal of Oddin.gg is to be at the forefront of this surge, offering an unparalleled betting experience.

In this ambitious venture, Oddin.gg is thrilled to partner with Bill Pascrell III, a distinguished figure in political and legal circles. His extensive experience as Counsel to the Governor of New Jersey, Passaic County Counsel and a trusted advisor to high-profile political campaigns and officials including John Kerry and United States Senators like Jon Corzine, Frank Lautenberg and Cory Booker, positions him uniquely to navigate the complex regulatory landscape.

“Our pursuit of additional state licenses in partnership with Bill marks a significant advancement in our mission,” the co-founder and Chief Executive Officer for Oddin.gg, Vlastimil Venclik, said. “We’re not just growing our footprint; we’re innovating and enhancing the eSports betting experience, setting new industry standards. This expansion reflects our dedication to providing engaging, reliable and compliant betting services to eSports enthusiasts across the United States. We’re excited about what the future holds and are committed to being at the forefront of this rapidly-evolving market. We strive to be the leading force dispelling the misconceptions surrounding eSports betting and vigilant guardian of the integrity not just in North America but globally.”

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“It is an honor for me to be retained by the number-one choice for eSports betting, Oddin.gg,” Pascrell said. “I will be assisting it as outside counsel with licensing and regulatory compliance in North America. Vlastimil Venclik, co-founder and Chief Executive Officer, and Marek Suchar, co-founder and Managing Director, are trail blazers in the eSports betting market. Vlastimil and Marek have tremendous reach and the best odds feed and risk management as a major B2B provider. The recent decision to expand the reach into the North American market by pursuing faster licensing in more jurisdictions in the United States has generated incredible interest in the ever-growing eSports betting market.”

The company’s goal goes beyond market presence. The aim is to create a richer, more engaging betting environment, tapping into the potential of a market ripe for transformation. This journey is about setting new benchmarks in eSports betting and creating lasting impacts that resonate with their users nationwide. Other news on how Oddin.gg continues to break new ground in the United States eSports betting scene will follow.

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Canada

MDC Showcases Exciting $5 Crash Gambling Offer for Canadian Players

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Minimum Deposit Casinos (MDC), a top casino affiliate site, is excited to feature an exclusive offer from Jackpot City Casino, introducing an innovative crash gambling experience in Canada. This promotion, highlighting a special $5 deposit option for engaging crash gambling games, is set to transform the Canadian digital gaming landscape, marrying affordability with high-energy gaming.

A New Era in Online Gaming

Amidst the rising popularity of crash gambling games, this featured offer caters to a wide spectrum of players, emphasizing both strategic gameplay and the excitement of real-time betting. The $5 deposit option democratizes access to online gambling, inviting more players to experience the thrill of high-stakes gaming without the associated high costs.

Exclusive $5 Offer – FlyX Awaits

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In a special promotion, Jackpot City Casino is offering an exclusive deal for players directed through MDC. With a simple $5 deposit, players can unlock 40 free spins on the popular crash gambling game, FlyX. This offer enhances the gaming experience, providing increased opportunities for winning and an affordable gateway into crash gambling.

MDC: Curating Top Gaming Deals

A spokesperson at MDC remarks, “Featuring this offer from Jackpot City Casino aligns with our mission to bring the most exciting and affordable gaming experiences to our community. This $5 deposit initiative not only makes gaming more accessible but also showcases our commitment to offer our users exceptional deals.”

Diverse Gaming Opportunities Await

The inclusion of $5 deposit casino options presents a rich variety of crash gambling experiences. Each game offers unique challenges and rewards, ensuring that players of all preferences and budgets have access to engaging gaming options through MDC.

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Turning Modest Deposits into Significant Wins

This initiative underscores the potential for players to achieve significant returns from modest investments. Crash gambling games, known for their dynamic and thrilling nature, provide opportunities for impressive wins, even from small starting bets.

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