SportyBet, the official partner of Real Madrid in Africa, has unveiled an impressive television commercial featuring three prominent Real Madrid players: Eder Militão, who also serves as a global ambassador for SportyBet, Federico Valverde and Aurelien Tchouameni, who has Cameroonian roots.

This captivating commercial unfolds in an African household and skillfully leverages the star power of Real Madrid’s athletes to showcase the exceptional features of the SportyBet platform.

SportyBet is renowned for its cutting-edge user interface, and in this commercial, it introduces viewers to its unique offerings, including a top-notch video solution that enables live game watching and betting functions.

The production of this commercial maintains a high-end quality while infusing humour to engage the audience effectively.

The television commercial will air across Africa and feature on SportyTV and major pan-regional platforms during significant football leagues and competitions.

SportyTV, a free-to-air linear and online sports television network in Nigeria and Ghana, not only provides live matches in leagues like the Premier League, Bundesliga and Serie A but also features in-house punditry.

Those interested in viewing the commercial can also find it on SportyBet’s official YouTube channel: www.youtube.com/@sportybetafrica.

Elias Gallego, VP of Business Development, Marketing and Media at SportyBet, said: “This television commercial in collaboration with Real Madrid exemplifies SportyBet’s commitment to bringing the thrill of world-class football to our African users.

“We believe this commercial will not only captivate fans but also inspire a new generation of sports betting enthusiasts across the continent. Together with Real Madrid, we’re raising the game in Africa.”

SportyBet has solidified its position as a key player in the sports betting industry through strategic partnerships.

For the third consecutive season, it proudly maintains its status as the Official African Partner of Real Madrid Football Club, firmly establishing its presence in the global sports arena.

Additionally, SportyBet continues to nurture its relationship with Premier League giants, Manchester City, for the second consecutive season.

The recent renewal of Michael Essien as their African Ambassador underscores their commitment to engaging with the continent’s football legends.

As they expand their global reach, SportyBet has welcomed Eder Militão as their Global Ambassador this season, showcasing their ambition and growing influence in the sports industry.

These partnerships reflect SportyBet’s dedication to fostering connections within the sports community while offering an exciting and immersive betting experience to fans across Africa and beyond.

Leading iGaming content provider, Spinomenal has put pen to paper on a content deal with Durban-based online sports betting company, Hollywoodbets. Under the agreement, Spinomenal will supply its cutting-edge games to South Africa’s players via its local partner Intelligent Gaming.

Hollywoodbets, the SA market leader, offers online games as well as betting on a wide choice of sports that cover horse racing, soccer, cricket, rugby, tennis and many more both via mobile and in over 97 retail outlets.

The partnership between Spinomenal and Hollywoodbets means that the operator’s South African players will now have access to Spinomenal’s innovative games library which is recognised across the industry for engaging gameplay, beautiful graphics, and fun features.

Local players can expect an enhanced level of entertainment thanks to titles including Demi Gods III, Queen of Fire,  Story Of Medusa and many others.

Later this year, Hollywoodbets and Spinomenal expect to expand to the UK and Irish markets to deliver on the long-term goal of cooperating in all the global operator’s target markets.

Lior Shvartz, CEO for Spinomenal commented: “Hollywoodbets is the leading player in South Africa and we’re very pleased to go live with our content partnership. The operator is known for bringing the best entertainment and we know our games will enhance that commitment.”

Wayde Dorkin, Head of Product at Hollywoodbets, added: “As South Africa’s leading betting operator, we are delighted to be adding Spinomenal to our slots offering. Hollywoodbets prides itself on providing its customers with the best and most exciting products that the market has to offer and we feel our clients are going to enjoy the variety of engaging content that Spinomenal offer.”

888Africa, a joint-venture of 888Holdings, has acquired online bookmaker BetLion.

BetLion is based in the Kenyan capital of Nairobi and has been licenced in both its founding market and in Zambia since 2019, and most recently expanded its international reach with a Democratic Republic of Congo (DRC) licence.

888 has been pursuing its own strategy of expansion in the African market since launching 888Africa in March 2022, a joint venture led by former The Stars Group (TSG) CMO Christopher Coyne as CEO.

On the BetLion takeover, Coyne said: “This acquisition is a critical step as we aim to create truly unique betting and gaming experiences to players across Africa.

“The talent and technology at BetLion is perfectly suited to our growth model and ambitions, and will help to further strengthen our offering as we look to build market-leading positions across Africa. We also look forward to working with our new colleagues and introducing new customers to our local brands.”

888Africa is based in Dar es Salaam in Tanzania, where it holds a local gambling licence, alongside other licences in Kenya, Tanzania, Mozambique and Zambia.

Robert Chirchir, BetLion MD, said: “888Africa is a business with huge ambitions on the continent. We’re delighted to be getting involved in its exciting growth journey, and supporting its expansion through our market-leading front-end software and platform and established licences across the region. We look forward to working more closely with the team and continuing to delight customers with our joint offer.”