High-performance esports brand joins forces with leading global cybersecurity and digital privacy company to create Fearless Gamers
Fnatic, the high-performance esports brand, has announced a global partnership with Kaspersky, a global cybersecurity and digital privacy company. The partnership includes multi-channel digital content campaigns, digital event series’, and will feature the Kaspersky brand mark on the jersey of the Fnatic Rising League of Legends team.
This Fearless Gaming partnership will help show gamers the power of Kaspersky anti-virus products in defending gamers from threats, securing in-game assets and ensuring the experience of gaming remains fast and uninterrupted.
Content will be featured across Fnatic digital channels, including multiple content series’ produced by Fnatic, activations in digital events, and more exciting initiatives across both the Fnatic and Kaspersky worlds.
This partnership is not the first time Kaspersky has entered the world of esports, having previously released a professional solution for esports tournament operators to counter cheating in esports. This software made its debut at the Berlin Counter-Strike: Global Offensive Major in 2019.
Fnatic CEO Sam Mathews said: “We’re delighted to work with Kaspersky to deliver such an important message to esports fans and gamers across the world. Their mission for fair play and fearless gaming aligns perfectly with Fnatic’s mission, and we can’t wait to show you what we’ve been working on.”
“In order to make gaming truly fearless you need to ensure it is thoroughly protected. We know that not only because we are a global cybersecurity company, but also because many Kaspersky employees are avid gamers. We understand gamers’ interests, needs and behavior, and aim to make sure they enjoy the best of what technology brings,” says Andrew Winton, Vice President for Global Marketing at Kaspersky. “We are pleased to cooperate with Fnatic and support one of the world’s premier eSports teams achieve their ambitions, while at the same time, learn more from the professional eSports community to further improve our products for a wider gaming audience.”