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Five Vectors Closes $1M Seed Round Led By BITKRAFT Esports Ventures

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Five Vectors Closes $1M Seed Round Led By BITKRAFT Esports VenturesReading Time: 2 minutes

 

Former Universal Music Group and ESL executives come together to connect up-and-coming music artists with the global gaming community

Five Vectors Inc, a music startup that works with up-and-coming artists and produces brand new music tracks that are tailor-made for gaming audiences, announced today a $1 million seed round, led by BITKRAFT Esports Ventures. Through direct partnerships with some of the gaming industry’s biggest publishers and esports organizations, tracks produced by Five Vectors will become the legendary anthems for esports teams, leagues, and games to be enjoyed by millions of players and viewers around the world.

The company has produced over 80 audio tracks and signed up-and-coming artists and multiple producers. Five Vectors has partnered with esports and gaming companies to create music for Rainbow Six Siege esports, anthems for the SK Gaming’s League of Legends team, soundtracks for Playbrain’s esports initiatives in Japan, as well as other global partnerships.

“We are extremely proud to welcome Jens and the BITKRAFT Esports Ventures family as an investor in Five Vectors,” said Andres Lauer, CEO and co-founder of Five Vectors Inc. “We see a powerful overlap between music and gaming and created Five Vectors to fill the gap in the industry by providing customized music solutions for the global gaming audience.

The co-founders, Andres Lauer and Wasae Imran, have merged their extensive music and esports experience as former executives at Universal Music Group and ESL to create a company that enables upcoming artists to gain exposure to an ever-growing audience of gamers and game publishers. Additionally, companies that are looking to stream to a global audience have access to streamlined international music licensing rights through the catalogue of wholly-owned music that Five Vectors offers. This initial seed funding will be used to attract additional music talent and continue to develop an integrated tech stack to make music more accessible to game publishers, platforms, teams, leagues and creators across the gaming and esports industries.

“Music and games are coming together in new ways, and what we see happening in this crossover are really magical and powerful new entertainment experiences. With our investment in Five Vectors, we are supporting an incredibly ambitious team that has subscribed itself entirely to music experiences and technology in gaming and esports,” said BITKRAFT founder and managing partner, Jens Hilgers. “Simply speaking, Five Vectors is bringing new music for gamers and gaming. The technology that Five Vectors is developing under the hood is true innovation in the music space.”

To learn more about Five Vectors, please visit www.fivevectors.io.

 

About BITKRAFT Esports Ventures:

An early and mid-stage investor focused on the esports sector, BITKRAFT discovers, supports, and scales esports startups globally along with the industry’s most influential companies. BITKRAFT Esports Ventures was founded in 2016 by esports legend, Jens Hilgers. Hilgers previously founded ESL and served as CEO before selling the majority stake to MTG in 2015. In addition to serving as Managing Partner at BITKRAFT, Jens is the Co-Founder and Chairman of G2 Esports.

 

About Five Vectors :

Founded in 2019, Five Vectors is a music company that works with up-and-coming artists and produces brand new music tracks that are tailor-made for gaming audiences. Based in LA and Berlin, Five Vectors currently operates two brands 2DEX, a gaming-focused music label brand, and Players Republik, a consumer-facing gaming brand creating apps and outlets for audio products. Five Vectors was co-founded by Wasae Imran, former Global Head of Video Network at ESL, and Andres Lauer, former Head of Digital Strategy and advisor to the President & CEO Universal Music Central Europe. For more information, visit www.fivevectors.io.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Five Vectors Closes M Seed Round Led By BITKRAFT Esports Ventures

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Google Relaxes Gambling Advertising Policies in Five US States

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Google has updated its gambling and games policy. The updated policy authorises advertising of sports betting services in Pennsylvania, Rhode Island, Montana, Iowa and Indiana.

These five states join Nevada, New Jersey and West Virginia who all permit sports betting via Google’s “limited beta” programme launched in June as part of the company’s efforts to keep pace with the rapid spread of legal sports betting services.

Under the Google policy, operators applying for the programme will be obliged to provide a copy of their license in each of the states it wishes to advertise in. The limited beta programme will permit operators to promote their services via Google Display Network, Google Ads, AdMob and YouTube but would be restricted in promoting online sports betting services through Google Ad Manager.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Google Relaxes Gambling Advertising Policies in Five US States

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Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

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Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock CasinosReading Time: 1 minute

 

Synergy Blue has announced that its arcade-style, skill-influenced games have been officially approved for statewide rollout in Nevada. The games will go through field trial phases at two Station Casinos properties, Palms and Red Rock Casinos. The trial will debut a variety of Synergy Blue games to the Las Vegas market via an initial placement of real-money, arcade gambling machines.

“We’re very excited to introduce our games to the Las Vegas market and to be working with Station Casinos. This agreement marks a key milestone for our company and the Las Vegas market, as we work together to progress the industry with engaging new experiences,” Georg Washington, CEO of Synergy Blue said.

“Synergy Blue’s HAWG platform and gambling solutions are incredibly unique, both in the flexibility they offer our operators and the variety of arcade-style game play they offer to guests. We see huge potential in skill-influenced games and we’re proud to have Palms and Red Rock Casinos offer Synergy Blue’s products to the Las Vegas public,” Roger Pettersson, VP of Corporate Slots at Station Casino said.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Synergy Blue Games Make Las Vegas Debut at Palms and Red Rock Casinos

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BetWarrior launches leading mobile sports betting product

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BetWarrior launches leading mobile sports betting productReading Time: 1 minute

 

Disruptive mobile gaming brand and platform BetWarrior has added a best-in-class sports betting product as it enters the next stage of its growth.

The fully-native BetWarrior app, which first launched in the summer, is now live with a customised Kambi-provided sportsbook in selected markets across Latin America.

Via an advanced suite of APIs, BetWarior has integrated the Kambi sportsbook into its Omega Core platform while leveraging its own AI and machine-learning tools to create a game-changing personalised mobile betting experience.

BetWarrior has spent the past weeks onboarding early users to road test the product; with sports betting now live, it will scale marketing as it targets regulated markets in Latin America and Europe.

Morten Tonnesen, co-founder and CEO of BetWarrior, said: “This is a major landmark in the development of BetWarrior, and we can now offer our users a complete mobile betting and gaming experience that stands apart from everything else out there.

“We set up BetWarrior with the intention of radically transforming the way people experience sports betting, and in partnership with Kambi, we have created a personalised mobile sportsbook like none other. We are hugely excited to watch the first players enjoying the action.”

BetWarrior has also recently been expanding its casino offering, adding content from the likes of MGA Games and Microgaming.

 


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetWarrior launches leading mobile sports betting product

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