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iGaming Industry

Five technology trends reshaping online gambling

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Data science, artificial intelligence, IoT, blockchain and VR to strongly impact this dynamic sector

 

 

Acapture, a global, data-driven omnichannel PSP, has published the findings of its latest research, exploring Consumer technology and the future of online gambling. The report reveals how the biggest consumer technology trends will influence the internet gambling industry over the next four years.

The research found that the value of the online gambling sector is estimated to reach USD 59.79 billion by 2020, one of the crucial factors of this success being the quick and effective way the industry has adapted to advances in consumer technology. The five trends analyzed in the report are data science, artificial intelligence, IoT, blockchain and virtual reality (VR).

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Data analytics brings the opportunity for gambling operators to develop more personalized offers and highly targeted marketing campaigns. Artificial intelligence is rapidly improving customer service in the online gambling industry, with the creation of smarter, more ‘human’ chatbots. The increasing number of wearables and smart technology devices is expected to create more consumer data collection points, successfully combining online and offline operations with greater ease than before. Blockchain technology is expected to improve customer trust in both payment security and the integrity of online games. Ultimately, VR is the most exciting channel for online gambling at the moment, enabling consumers to experience gambling in a way that no other online channel could before, offering a complete, immersive journey.

Cheng-Liem-Li-CCO-Payvision_Acapture-200x300 Five technology trends reshaping online gambling“In a dynamic and exciting industry like online gambling”, said Cheng Liem Li, Chief Commercial Officer at Acapture, “one must keep up with the latest innovation in consumer technology as it has a direct impact on the way consumers like to bet. Technology trends such as data science, artificial intelligence, IoT, blockchain and virtual reality will bring online gambling to an entire new level, with immersive experiences for consumers and more insight and support tools for operators, helping them deliver improved offerings.”

 

A detailed overview of how these technology trends will impact the industry can be found in the latest Acapture report, Consumer technology and the future of online gambling, available here.

 

About Acapture

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Acapture is the subsidiary company of Payvision, one of the world’s fastest growing global card acquiring networks. Licensed as a payment institution by the Dutch Central Bank, Acapture combines with Payvision to maximize the revenues of merchants and help them grow their business globally through a complete data-driven omnichannel payment solution, capable of managing a payment at every stage, from checkout to fund collection to settlement.

Together with its parent company, Payvision, Acapture, was awarded Best PSP at the 2017 MPE Awards in Berlin, and it specializes in maximizing revenue for merchants and marketplaces with international ambitions. Acapture’s system features SlicePay for simplified allocation of funds to multiple parties from a single transaction, data science management for improved authorization rates, a one-day integration using one RESTful API, flexible, consolidated reporting, a streamlined reconciliation process, global card acquiring and the ability to handle 80+ of the most popular alternative payment methods and 160+ transaction currencies.…

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American iGaming

Supremeland Gaming Gains Interim License Approval in West Virginia

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Supremeland Gaming, the emerging brand in American iGaming, announced the approval of an interim Supplier License in West Virginia, further solidifying its position as a key player in the rapidly expanding iGaming industry. This milestone marks the company’s third approval following the successful acquisition of the first approvals in Pennsylvania and New Jersey.

Supremeland Gaming is approved to operate under this interim license and is now authorized to offer its cutting-edge innovation to the Mountain State.

Supremeland’s game portfolio has garnered international appeal since its debut in November 2023. The innovative brand promises cutting-edge slot play, combining immersive storytelling, state-of-the-art graphics, and impressive bonuses.

Rickard Öhrn, CEO of Supremeland Gaming, said: “The acquisition of our interim Supplier License in West Virginia is a pivotal step in our journey, reflecting on our dedication to delivering innovative experiences to a broader audience. As we expand our footprint, our commitment to excellence remains unwavering, and we look forward to contributing to the vibrant gaming landscape in the Mountain State.”

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​​Supremeland is gaining traction for its emerging portfolio of top-notch games, including Red Panda Rising and the international debut title, Munition Mine, underscoring its commitment to pushing the boundaries of innovation in the iGaming industry.

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Albert Bellavista

Pragmatic Play Expands LatAm Reach with Betsala Deal

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Pragmatic Play, a leading content supplier to the iGaming industry, is continuing its momentum in the Latin American market, after signing an agreement to take its three biggest products live with Betsala.

The agreement will see Pragmatic Play’s full portfolio of award-winning Slot content go live, including recently released Slot titles Loki’s Riches and The Big Dawgs in addition to familiar player-favourites such as Sugar Rush and Gates of Olympus.

Betsala customers will soon gain access to Pragmatic Play’s Live Casino products upon integration being completed. The sector has been a focus for the provider over the previous 12 months with releases such as the dynamic Treasure Island game show which complements Pragmatic Play’s comprehensive range of casino classics such as Roulette, Mega Roulette, and Blackjack which are also available on the platform.

Completing the product offering is Pragmatic Play’s cutting-edge 3D renderings of popular sports such as horse and greyhound racing, football, and motorsports.

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The latest LatAm development for Pragmatic Play sees it further boost its profile across the region where it has cemented its status as a leading supplier of casino experiences.

Victor Arias, Vice President of Latin American Operations at ARRISE powering Pragmatic Play, said: “Proving LatAm is still a key source of growth, Pragmatic Play is delighted to now count Betsala as another valued partner in the region.

“Pragmatic Play’s three leading products will soon be on the platform, and we look forward to even more players discovering its robust and engaging offering.”

Albert Bellavista, CEO at Betsala, said: “Pragmatic Play has built a stellar reputation across Latin America for its high-quality experiences, and we welcome them as our latest partner to bolster our offering and provide more thrills than ever.

“Most iGaming enthusiasts worldwide are already familiar with Pragmatic Play’s titles and we know the upcoming addition of its content will come with a great response from our players.”

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Conferences

Pragmatic Play Gears Up for SAGSE LATAM 2024

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Pragmatic Play, a leading content supplier to the iGaming industry, is set to make another appearance at a Latin American summit, at SAGSE LATAM in Buenos Aires.

Taking place across two days from March 20th-21st, the event sees iGaming professionals gather at Buenos Aires’ Hilton Hotel for the 32nd edition of the iconic exhibition.

SAGSE LATAM marks the second summit attended by Pragmatic Play in Latin America in 2024, with its new immersive proposal Pragmatic Play Experience, after an extremely successful exhibition tour in 2023, which saw the provider make inroads across the continent and impress industry representatives.

The gaming provider will be at Stand 120 to showcase its diverse portfolio, including Slots, Live Casino, Virtual Sports and Bingo content, alongside its brand-new Sportsbook solution.

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In addition, Pragmatic Play will be a platinum sponsor of the event, highlighting the importance of such industry exhibitions and the vital role the leading provider plays in them.

Victor Arias, VP of Latin American Operations at ARRISE powering Pragmatic Play, said: “Pragmatic Play is proud to be a platinum sponsor of SAGSE LATAM and to be influential in shaping the future of the Latin American iGaming market. With a comprehensive multi-product offerings and solutions, it is poised to capitalise on the immense opportunities that the region presents.

“With an exciting range of panel discussions and interactivities that the conference brings, it is set to be yet another momentous date in the LATAM gaming calendar.”

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