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France’s national lottery and gaming operator La Française des Jeux (FDJ) announced that it has entered into exclusive negotiations to acquire ZEturf group.

This acquisition is part of FDJ Group’s strategy to bolster its presence in France’s competitive online gaming market, notably in areas where it does not yet operate, horse-race betting and poker.

Founded in 2001, ZEturf group operates in the online horse-race betting market and in the online sports betting market under the ZEbet brand.

ZEturf has around one hundred employees and recorded nearly €800 million in bets in 2021, including more than €100 million in B2B bets. Online horse-race betting accounts for more than 50% of ZEturf’s B2C bets, making it France’s second-largest operator in this segment, with a market share of around 20%. ZEturf also operates in the Netherlands, Belgium and Spain.

This transaction will be subject to approval by the relevant authorities.