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Fair Play Bets announce Bee-Fee agreement that beefs-up their player offering

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Fair Play Bets announce Bee-Fee agreement that beefs-up their player offering

Monday, February 12, 2018, Malta – Fair Play Bets, operator of multiple reputable online casinos, has beefed-up its international casino brands VegasPlay.com and DiamondWorldCasino.com through an agreement with Bee-Fee. Fair Play Bets continues to expand their player offering through major strategic agreements with respected and reputable industry providers.

Fair Play Bets has a solid reputation for providing quality gaming in secure and customer-friendly environments. Licensed in the UK, Malta and Curacao, Fair Play Bets provides holistic customer support anchored to top-notch premium gaming and an extensive choice of exciting games from some of the world’s leading suppliers.

Bee-Fee is a modern slot game development studio and IT service provider for online casinos and sports betting, developing innovative platforms for online casinos fully integrated with all leading providers as well as an extensive slot games portfolio with industry leading products.

Claudia Melcaru, Bee-Fee’s Head of Business Development said, “Fair Play Bets has the kind of approach that matches well with our products and industry heritage. Their focus on quality and player protection appealed to our management team and we were particularly impressed by their pro-active stance on putting players first. We believe this partnership will be the first of many.

Jeremy Fall, Head of Marketing at Fair Play Bets said, “We are delighted to extend the player choice in our secure gaming environments at VegasPlay.com and DiamondWorldCasino.com to enhance the gaming experience for all our players. Bee-Fee has a range of premium games which we believe all our players will enjoy.

Malcolm Ferrante, a Director of Fair Play Bets said, “This agreement with Bee-Fee marks a new chapter for both casinos that are adopting their games. We look forward to close collaboration that provides value for every player.

For further information visit www.fpbets.com

 

ABOUT FAIR PLAY BETS
Fair Play Bets Limited is an operator of a number of reputable online casinos, allowing players to enjoy a world-class gaming experience. Fair Play Bets operate a number of online casinos that enjoy great popularity among players. All Fair Play Bets gaming sites are characterised by a distinctive and distinguished look, offering a rewarding range of casino games carefully selected to provide an outstanding and entertaining gaming experience as well as fantastic bonuses. The company is licensed in the UK, Malta and Curacao.

ABOUT BEE-FEE
London-based Bee-Fee Ltd., is an iGaming Supplier involved with Casino Software. Bee-Fee is a modern game developer and IT service provider for online casinos and sports betting. Enjoying a creative team and close cooperation with leading gaming providers has allowed Bee-Fee to create state-of-the-art products that have attracted over a million players so far. Bee-Fee’s aim is to bring new quality into the existing legacy gaming market.


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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