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Exclusive Interview with Milena Tsankarska, Sales and Marketing Manager of BEGE EXPO

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It is my great pleasure to introduce my latest interview with a respected women of the gambling industry. Milena Tsankarska is the Sales and Marketing Manager of BEGE EXPO has graduated the University of National and World Economy, Sofia. Milena holds a Master degree in Marketing and Management. With certificates for PR, Marketing, Brand Management and reputation, Milena is also a valued member of Bulgarian Public Relations Society. During the period 1997–2008 she has occupied positions as Marketing Manager in major companies from various fields. In 2008 Milena was appointed as a Marketing Manager of Balkan Entertainment and Gaming Expo (BEGE) – the leading gaming and entertainment exhibition in the Balkans and Eastern Europe. Since 2015 she is responsible for the Marketing & Sales department of BEGE. For the past 10 years she is also working closely for the online magazine e-Game Spectrum, which covers various aspects of the gaming and entertainment industry in the Balkans and Eastern Europe.

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!

First of all thank you very much for accepting this interview. I would like to ask you to shortly introduce yourself to our readers and tell us when and why you started working in this industry.

Milena: Thank you for the kind invitation and greetings to all of your readers. I am Milena and for the past ten years I have been part of the team behind the leading gaming event in Eastern Europe – BEGE Expo. The organization of such important exhibition has been one of the biggest challenges in my professional career and still provokes me everyday – to learn new things and discover the potential of technologies, as part of one of the fastest developing industries worldwide – the gaming industry.

As Sales and Marketing Manager of BEGE EXPO you have been taking part in the whole process of organizing this important event for many years now. Please speak about this event and your role, your tasks and responsibilities.

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Milena: Actually, taking the step in becoming the Marketing Manager of BEGE in 2008 and Marketing & Sales Manager later in 2015, it has opened a whole new world of opportunities to me. I am grateful to be able to work with so many professionals everyday and meet with the leaders in the gaming and entertainment field. I am engaged with finding new clients and introducing to them the opportunities of the Eastern European market and not only – a job truly inspiring and responsible as well.

The 11th edition of this exhibition is scheduled for 21-22 November. In what will this year’s exhibition differ, are there novelties you would like to speak about?

Milena: We always try to listen to our exhibitors and work together on the success of the expo. In the last few years we have been trying to introduce new things regularly and keep on track with the advances in the industry. In 2017 we launched a Startup zone, an Innovation zone and the Sales Pitch zone – projects, which we intend to continue developing further in 2018, too. We want to make the Online gaming business another strong part of the event and this is what we will work for this year.

Which were the most difficult periods in your career so far and what do you consider your personal success?

Milena: Everyone experiences hard periods and challenges sometimes. However, when you work with a team, which believes in the idea and the project, when your team is positive about it, every challenge becomes an opportunity. We, at BEGE Expo accept the challenges with a smile and always look for a way to cope with them. As part of the team behind these two successful events, I accept every achievement as my personal. Every accomplishment is part of the mutual success, because we value teamwork.

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I am sure that you have experience and knowledge about the European gambling industry especially the Eastern European one. I would like to ask you to share your opinion about gambling industry in general in Europe or in the countries you know better?

Milena: Currently, the gaming industry in Eastern Europe and more specifically Bulgaria is enjoying a very stable growth. According to the Annual report on the Bulgarian gaming industry by BTAMOGI (the Bulgarian Trade Association of Manufacturers and Operators in the Gaming Industry) there are 26 casinos and 847 gaming halls – nearly 80 new halls were opened in Bulgaria in 2017. The total number of gaming machines has reached 26877 by September 2017, which is with 1756 more than in 2016. The online game licenses reached 25 in just 3 years (in 2013 there were only 3 licenses). All this data I can summarize in two words – steady rise. In Romania the industry is also well-developing, in Serbia and Macedonia, as well. The predictions for the future development of the region are good and hopefully more providers will see the potential in Eastern Europe.

Tell us please about your future plans, projects regarding your professional life.

Milena: I have concentrated on the future edition of BEGE Expo and EEGS in 2018. Me and my team we are working hard on improving the events and surprising the visitors every year. This November we would like to introduce a new conference format and better opportunities for networking and business to our guests. My work is totally devoted to discovering new ideas and implementing them in everything I do.

What does success mean to you and do you consider your career a successful one?

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Milena: Success for me is seeing people enjoy what they do and the results of a hard work. The material aspect of success is having BEGE Expo grow every year – exhibition space is expanding and number of exhibitors and visitors are constantly rising. However, more important is that this event managed to become an essential part of the industry – an engine driving innovation and transformation for a whole decade. It has been 11 years already!

You must have participated at several conferences, professional meetings so far. What are your experiences regarding these events and which are the most important ones you would like to talk about?

Milena: In such dynamic industry you have to be always aware of what the competition is up to. I have visited all major events for the industry – ICE London, G2E in Las Vegas, VIGE in Austria, the iGaming Super Show in Amsterdam, as well as the regional conferences and exhibitions. You can always learn something new and get inspired by such events.

 


Source: European Gaming Media and Events

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What makes Turbo Games’ provably fair games so special?

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A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.

Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”

Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.

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According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.

There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.

Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”

Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”

What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.

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Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.

 

 ABOUT SLOTEGRATOR

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

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The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

More information: https://slotegrator.pro/

 

ABOUT TURBO GAMES

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Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.

Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.

The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.

More information: https://turbogames.io/

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Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.

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Looking to take your career to the next level in the games industry? Then, Nordic Game Talents is the place to be! Games Factory Talents has teamed up with Nordic Game to bring you Nordic Game Talents.

From Oct 27-29, the online and interactive event is dedicated to recruitment and career building in the creative & games industry within the Nordic region. The event empowers participants to be part of a bigger community and motivates them to explore new paths in achieving their career goals.

Hiring creative & games studios – Supercell, Funcom, Panzerdog, Tactile Games, Gamecan, Fingersoft, Dazzle Rocks, Redhill Games to name a few from the Nordic region will be participating in the event. These studios will share information on their latest projects, work culture and what it takes to be part of their team. The individual games associations from Finland, Denmark, Sweden, Norway and Estonia will share insights through live sessions on the booming games industry in their respective countries. Career development topics pertinent to job seekers like – How to have a successful first interview, Creative Portfolio reviews will also be discussed.

Experienced game industry professionals and individuals beginning their careers from around the world are welcome to join the event. One-to-one interviews with the hiring studios can be scheduled through the event platform. A great opportunity to get to know the studios and network with game professionals from around the world.

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Participating in the event

As a job seeker attending Nordic Game Talents, take a few minutes to fill out a simple registration form. After filling the registration form you will receive a link to the online event platform – PINE, to join the event on 27th October. Participants joining Nordic Game Talents will also receive a free-of-charge pass to the Nordic Game Conference.

To view the complete agenda, please click here and to learn more about the event please visit Games Job Fair

About Games Factory Talents

A Helsinki-based talent attraction agency dedicated to the games & creative industry. Our services include direct recruitment, organizing game job fairs and managing a community of game industry professionals through our GameDev Talent Board.

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To learn more about Games Factory Talents visit – Games Factory Talents

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810 THE SPREAD

Cumulus Media Launches 810 THE SPREAD, the Bay Area’s First Sports Station Focused on Sports Betting

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Cumulus Media (NASDAQ: CMLS) announces that it has launched the Bay Area’s first Sports radio station focused on sports betting, 810 THE SPREAD. The new station brings sports and sports betting news, information, and insights to the burgeoning and underserved sports betting audience in San Francisco. 810 THE SPREAD will deliver behind-the-book perspectives from experts in a highly entertaining and engaging format. 810 THE SPREAD goes live today on the legendary 810am frequency that has been the 80-year home of historic Talk Radio KGO-AM. Cumulus San Francisco also launched the station’s new website at www.810thespread.com. Kevin Graham, Program Director of Cumulus’ sister sports stations KNBR 680AM/104.5FM and 1050 KTCT, adds Program Director duties for 810 THE SPREAD.

Larry Blumhagen, Vice President/Market Manager, Cumulus San Francisco, said: “810 THE SPREAD joins our sports brands KNBR 680AM/104.5FM and 1050 KTCT for a trifecta of dynamic sports content across four signals and streaming everywhere. We are excited about this new chapter and look forward to serving the Bay Area’s passionate sports fans in an incomparable way.”

Blumhagen added: “This is a bittersweet day for us, as it’s hard to say goodbye to the legendary KGO, which has been a part of listeners’ lives for so many years. We want to thank all the people who have been a part of KGO’s historic run these many years – and the listeners who loyally tuned in to the station. Times change, and we must change with them.”

Kevin Graham, Program Director, 810 THE SPREAD, said: “810 THE SPREAD will be the Bay Area’s best bet for sports fans and sports betting enthusiasts, and we are pleased to introduce sports-betting radio to our community. The station will feature a lineup of expert personalities that deliver unique sports talk and sports betting insights that entertain, inform, and engage, along with Cal Football and Basketball as well as select professional and college sports play-by-play events. While 810 THE SPREAD will feature specific gambling information, we believe our entertaining presentation will make it a favorite for all Bay area sports fans and a perfect complement to the legendary KNBR and KTCT. With its addition, it truly shows Cumulus’ commitment to the Bay area as ‘The Sports Leader’!”

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The weekday programming lineup for 810 THE SPREAD includes:

6am-9am – Bet QL Daily – The must-consume show for sports fans and betting fans alike. Hosted by Joe Ostrowski, Joe Giglio, and Erin Hawksworth.

9am-12pm – Jim Rome - Aggressive, informed sports opinions, rapid-fire dialogue, and plenty of sports smack. As one of the most prolific sports talk hosts in America, Rome draws massive tune-in with legions of fans known as clones, who live for Rome’s take on the day’s largest issues in sports.

12pm-4pm – You Better You Bet – Nick Kostos and Ken Barkley have you covered for the best bets on the biggest matchups, the latest line movement and updates in the futures market. We’ll have up-to-the-minute coverage of backdoor covers and bad beats, and the cheers and tears that come with them. It’s sports betting conversation like you’ve never heard before.

4pm-8pm – Bet MGM Tonight – Live sports betting updates for all the night’s games as they happen – plus live “look-ins” for Major League Baseball games in progress. Get the latest scores, sides, totals, props, parlays, futures, and much more with hosts Quinton Mayo, Trysta Krick, and Ryan Horvat.

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8pm-12 Midnight – CBS Sports Radio

BetQL Network programming is provided by Cumulus Media’s Westwood One through a partnership with Audacy.

For more information or to stream 810 THE SPREAD, visit: http://www.810thespread.com.

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