Connect with us

News

Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

Published

on

Reading Time: 5 minutes

Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure your attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 


Source: European Gaming Media and Events

News

Week 21 slot games releases

Published

on

Week 21/2019 slot games releasesReading Time: 4 minutes

 

This week’s latest slot game releases!

 

Relax Gaming, the new-breed content provider and distribution platform, has laid down a disruptive marker with the unveiling of two new branded Boxing and Mixed Martial Arts (MMA) slot titles, Let’s Get Ready To Rumble® and It’s Time®. The games will feature the likenesses and catchphrases from world-famous ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer. Michael will lend his iconic delivery to Let’s Get Ready to Rumble®, while Bruce’s unmistakeable delivery of MMA’s most recognisable phrase will feature in It’s Time®.

Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal

 

Explore the cultural richness and mystical Chinese totems with BF Games’ new slot Taste of China. Starring the mischievous Buddha Arhat, the game features traditional Chinese symbols including dragons, red lanterns, and pagodas that offer players the chance to win big. Landing three goldfish scatter symbols rewards 12 free spins while wilds and super symbols trigger bonus rounds and multipliers. The 5×3 video slot has a medium volatility, offering plenty of opportunities for players to be rewarded as they spin the colourful reel.

BF Games  with Taste of China slot

 

Microgaming has introduced Reel Splitter, a fresh take on the vintage fruit slot experience. The slot is developed by Just For The Win exclusively for Microgaming. Reel Splitter is a new four-reel slot with 81 ways and a host of heavy hitting features, including wilds, free spins and reel split respins. Reel Splitter’s classic slot design is elevated with an assortment of boldly colourful fruit symbols and a timelessly smooth soundtrack.

Microgaming - Reel Splitter

 

OneTouch has released its latest blockbuster slot game, the Japanese-themed Sumo Showdown. The 4×4 grid game, featuring 10 payways, is the second slot from the innovative provider and follows the success of its debut game Juicy 7 unveiled in November this year. Sumo Showdown centres on the ancient Japanese sport of Sumo wrestling with gargantuan warriors filling the reels and helping players to massive wins. Alongside the giants of the ring, the reels are packed with traditional oriental symbols including bonsai trees and a panoramic view of Mount Fuji.

OneTouch - Sumo Showdown

 

Immerse yourself in Booming Games’ latest and greatest, ‘Wild Ocean’. Shane Cotter, Booming Games Director of Product, says “This 5×3 medium volatility slot will hook all player groups, with our wildest Free Spins yet as our wild sharks swim their way across the reels to join the feeding frenzy.” Put the feelers out for our 2-Way-Pay squid. One sighting of this underwater alien means 5 spins with double the chances to win. Meanwhile, win up to twenty times your bet with our Octopus Wheel of Fortune.

Booming Games - Wild Ocean

 

he character of notorious gangster El Patrón, the brutal boss of the Medellin Cartel, takes centre stage in NetEnt’s latest blockbuster branded title, Narcos. Based on the multi-award-winning crime drama from Gaumont, the five-reel, three-row video slot with 243 bet ways has the battle between the police, DEA and drug lords as its backdrop. It is set in the 1980s, as the scale and influence of the drug war reached its peak. Narcos comes with Free Spins, where on every spin there is a chance that one or more high value symbols turn into Wilds. When Wilds are part of a win, they start walking the reel moving one step to the left with every spin which gives this game potential high-stakes pay-outs.

NetEnt-Narcos video slot

 

Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has released its treasure-filled new slot, Pirate Gold. The 5×4 video slot is set on the high seas, and has reels filled with symbols from the golden age of piracy, including maps, spyglasses, parrots and pieces of eight. Pirate Gold’s bonus feature transports players to the treacherous and stormy seas, and can be triggered by landing three compass symbols, which award free spins. Pirates act as wilds on the reels, and bags of treasure can launch a respin feature.

Pragmatic Play - Pirate Gold

 

Yggdrasil, has released its latest adventure slot, Jackpot Raiders, promising to take players on an epic journey in search of hidden treasure. The feature-rich, 5-reel video slot contains two different Free Spin modes, two bonus games, as well as five jackpots. With several interactive choices throughout the game, players can be ensured that no two gaming sessions are alike. When the Treasure Hunt Bonus Game is triggered, players have the choice of selecting from two-fearless adventurers, the wise and travelled Bear and the brave and intrepid Sam, both of whom will stop at nothing to locate the treasures of the legendary Sunken City.

Yggdrasil invites players on an intrepid journey in Jackpot Raiders

 

iSoftBet, is taking players on an exhilarating trip of a lifetime to Nevada, the home of gambling, to try their luck on its latest title Vegas High Roller. This 5-reel, 10-line game features stunning graphics and immersive gameplay, perfectly capturing the thrilling experience of the world-famous Las Vegas slots. To add to the excitement, three or more Scatter symbols will award High Roller Free Spins, with seven, 10 or 15 free spins up for grabs and a chance to cash in your chips.

iSoftBet invites players to hit The Strip with Vegas High Roller


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Week 21 slot games releases

Continue Reading

News

Betway renews partnership with Hammers

Published

on

Betway renews partnership with HammersReading Time: 2 minutes

 

Betway is delighted to announce the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years.

The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised.

In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.

Initiatives like the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep show Betway’s commitment to understanding the emotions and bonds that Hammers fans have with their Club, and this is something supporters can expect more of with the partnership extension.

Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.

“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.

“We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch.”

Karim Virani, Digital and Commercial Director at West Ham United, said: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the Club in a whole range of ways, by giving their time and energy, as well as their investment.

“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”

Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium.

“We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Betway renews partnership with Hammers

Continue Reading

News

GLI University’s Mid-Year Regional Gaming Regulators’ Seminar to Co-Locate with NCLGS Summer Meeting, in Minneapolis

Published

on

GLI University's Mid-Year Regional Gaming Regulators' Seminar to Co-Locate with NCLGS Summer Meeting, in MinneapolisReading Time: 1 minute

 

The Mid-Year Regional Gaming Regulators’ Seminar of GLI University will be held in conjunction with the Summer Meeting of the National Council of Legislators from Gaming States. The venue will be the Radisson Blu Downtown in Minneapolis. Regulators participating GLI Mid-Year Seminar are invited to join dozens of state legislators and hundreds of industry professionals at the NCLGS Summer Meeting.

“As the number of states considering and adopting sports betting laws continue to increase at a pace much faster than anticipated, the GLI Regulators Seminar and NCLGS offer the ideal forum for the discussion of policy choices facing legislators and regulators. GLI’s partnership with NCLGS has resulted in record attendance at both gatherings by attracting the leading policy makers and regulators in the country. It is truly a unique opportunity to meet with those shaping gaming policy and the regulatory environment in the U.S,” Kevin Mullally, GLI Vice President of Government Relations and General Counsel said.

NCLGS is the only organization of state lawmakers that meets on a regular basis to discuss issues relating to gaming. Members of NCLGS serve as chairpersons or members of state legislative committees responsible for the regulation of gaming in their state legislative houses.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GLI University’s Mid-Year Regional Gaming Regulators’ Seminar to Co-Locate with NCLGS Summer Meeting, in Minneapolis

Continue Reading

Trending

%d bloggers like this: