Connect with us
Advertise at European Gaming Media

News

Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

Published

on

Reading Time: 5 minutes

Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure your attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 


Source: European Gaming Media and Events

News

SiGMA Group Announces Malta iGaming Awards Contenders

Published

on

SiGMA Group Announces Malta iGaming Awards ContendersReading Time: 3 minutes

 

Gala dinner will be followed by a charity auction in aid of the SiGMA Foundation 

SiGMA Group has announced the finalists for the Malta iGaming Awards taking place 26th November 2019, at the Hilton Hotel, St Julian’s, Malta.

The awards evening includes a gala charity dinner at the Hilton Hotel with a number of paintings and artworks to be auctioned off to raise money for good causes. The fund-raiser is organised by SiGMA Group and all proceeds will go towards The SiGMA Foundation.

SiGMA Group is welcoming the cream of the iGaming community to the Awards night gala, which will provide a chance for premier networking with fellow industry leaders, and an opportunity to mingle with the creative minds behind the artworks. The auction will feature a number of innovative pieces from established artists, both local and international.

This year there are some 30 awards categories, reflecting how the iGaming sector has expanded and diversified over the last year.

And the nominations are…

Affiliate Network Of The Year (sponsored by Finductive Max)
– Matching Visions / BetAffiliation / Advendor

Affiliate Program Of The Year (sponsored by STS)
– Betzest / MrGreen / Betsson Group Affiliates

Affiliate Software Of The Year   (sponsored by FunFair Technologies)
– MyAffiliates / Netrefer / CAKE

Casino Affiliate Of The Year  (sponsored by BetSoft)
– Kafe Rocks / Raketech / Blexr

Asian Live Dealer Of The Year  (sponsored by Bank Roulette)
– Oriental Gaming / Lotus Gaming / eBet

Asian Slot Provider Of The Year  (sponsored by Lucky.io)
– Ganapati / Betsoft / Ameba Entertainment

Asian Platform Provider Of The Year (sponsored by Cryptopay)
– Tripleone Tech / SA Gaming / TC Gaming

Asian Product Of The Year  (sponsored by Fashion TV)
Asia Gaming / Betsoft / InPlayMatrix

Game Vendor Of The Year  (sponsored by SimplePlay)
– Yggdrasil / Play’n GO / Pragmatic Play

Hosting Service Of The Year (sponsored by Playtech)
– Internet Vikings / Continent8 / Netshop ISP

Online Casino Of The Year  (sponsored by Pragmatic Play)
– Kindred / Betsson Group / BitStarz

B2B Platform Of The Year  (sponsored by Ganapati)
– BetConstruct / SkillOnNet / Play’n GO

Sportsbook Affiliate Of The Year (sponsored by Intertops)
– BetterCollective / Catena Media / Alex Affiliates

Sportsbook Operator Of The Year  (sponsored by Altenar)
– William Hill / Betsson Group / 1xBet

Corporate Social Responsibility Of The Year  (sponsored by United Remote)
– Betsson Group / Microgaming / Skywind

Crypto Payment Solution Of The Year  (sponsored by Dao Group)
– Cryptopay / CoinsPaid / Bitbay Pay

Instant Win Of The Year  (sponsored by Acquiring.com)
– Hacksaw / Neogames / Gluck Games

Fastest Growing White Label Of The Year  (sponsored by Stakelogic)
– Cashmio / Gate 777 / Frank and Fred Casino

Innovator Of The Year  (sponsored by iGaming Academy)
– Videoslots / Hero Gaming / Evolution Gaming 

Legal Firm Of The Year (sponsored by Netshop ISP)
– WH Partners / KSI Malta / Tal Ron. Drihem & Co

iGaming Media Of The Year  (sponsored by Hexopay)
– Gambling Compliance / Focus Gaming News / CalvinAyre.com

Mobile Gaming Provider Of The Year (sponsored by Pragmatic Solutions)
– Habanero / Play’n GO / Reel NRG

Multi-channel Provider Of The Year  (sponsored by Continent8)
– Betconstruct / Betgames.tv / Singular

Multi-Product Provider Of The Year  (sponsored by Apollo Games)
– BetConstruct / InPlayNet / Microgaming

East-Meets-West Consultancy Of The Year
– BDO / iGaming Asia / SMP eGaming

Payments Provider Of The Year (sponsored by Bitbay Pay)
– Trustly / HiPay / Zimpler

Training Service Provider Of The Year  (sponsored by United Remote)
– iGaming Academy / MCAST / Totally Gaming Academy 

Trustly Pay N Play Product Of The Year (sponsored by Trustly)
– Hero Gaming / No Account Casino / ComeOn!

Tokenized Gaming Asset Of The Year  (sponsored by Betconstruct)
– Lucky.io / G8C / FunFair

Tokenized Casino Game Of the Year  (sponsored by UltraPlay)
Lucky.io / BitCasino / CoinPoker

SiGMA’19 takes place from 26th to 29th November at the MFCC in Ta Qali, Malta, kicking off with the Malta iGaming Awards at the Hilton on Tuesday 26th.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: SiGMA Group Announces Malta iGaming Awards Contenders

Continue Reading

News

Japan Tourism Agency Issues IR Proposal Timeline

Published

on

Japan Tourism Agency Issues IR Proposal TimelineReading Time: < 1 minute

 

Japan Tourism Agency has announced further details on the IR licensing schedule.

The Agency explained it will accept proposals from local governments between January 4 and July 30, 2021. Therefore, we can expect Japan regions to pick IR consortium partners in late 2020 and early 2021.

The Agency also disclosed it has conducted consultations with interested governments. The Tokyo Metropolitan Government, prefectures of Hokkaido, Nagasaki, Osaka, and Wakayama; and the cities of Chiba, Nagoya, Osaka, and Yokohama contacted them.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Japan Tourism Agency Issues IR Proposal Timeline

Continue Reading

News

PAGCOR’s Andrea Domingo to Present Opening Keynote for G2E Asia @ the Philippines

Published

on

PAGCOR’s Andrea Domingo to Present Opening Keynote for G2E Asia @ the PhilippinesReading Time: < 1 minute

 

PAGCOR chair Andrea Domingo is going to present the opening Keynote for the inaugural G2E Asia @ the Philippines, to be held at Marriott Manila on December 3–4, 2019.

Organisers of G2E Asia revealed that Ms. Domingo would speak at 10 am on December 3, with other speakers including Resorts World Manila’s Chief Gaming Operations Officer Hakan Datas and Melco Resorts & Entertainment’s SVP and Chief Information Officer, Avery Palos.

G2E Asia @ the Philippines is the newest addition to the G2E Asia series of events, held annually in Macau each year since 2007. Focused on the development of emerging ASEAN markets and comprising an exhibition, educational conference, summit and various networking opportunities, G2E Asia @ the Philippines is being held in cooperation with PAGCOR, addressing the land-based and online gaming operators across Asia.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: PAGCOR’s Andrea Domingo to Present Opening Keynote for G2E Asia @ the Philippines

Continue Reading

Trending

%d bloggers like this: