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Exclusive Interview with Miklos Handa (Founder of the email marketing solutions, “MailMike.net”), speaker at Vienna International Gaming Expo 2018

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Today we speak with Miklos Handa, Founder of the email marketing solution, “MailMike.net” and speaker at Vienna International Gaming Expo 2018.

Coming from a land-based casino background with several years of experience from London’s Napoleons and Grosvenor Casinos as well as with global B2B igaming providers, he is a former gaming professional turned email marketing guru who created a tool with the help of Sebastiaan de Vos (former Head of Deliverability at Emarsys) that finally gets gaming content to inbox. With a deep understanding of the marketing needs and challenges of the gaming industry, he currently serves numerous affiliates, casino operators and B2B solution providers.
Today, Miklos is a recognized expert in his field, helping the gaming industry to legitimately boost their marketing efforts.

Thank you for being available and accepting this interview. First of all will you please introduce yourself and the company you represent?

Miklos: My Name is Miklos Handa and I am the co-founder of MailMike.net, the igaming industry’s email marketing partner.

MailMike is a service to assist the large volume E-mail senders to overcome their day-to-day problems. The concept of MailMike was born from the need to respond to the challenges of the fast-growing and rapidly changing email marketing industry. Will you please speak more about email marketing and in more details what is MailMike?

MailMike started out as a spam detection platform. We created a tool that was able to tell senders if their campaign was going to land in the spam box before they send it to their database. Due to the high demand, last year we introduced consultancy services to optimize email deliverability and by now we have grown into offering a 360° solution from technical set up on any platform, to campaign optimization or even fully managed sending.

We can read on your website that apart from the MailMike toolset, you offer personal consultation and various operative services. What are the services you offer your clients and which are the most demanded ones?

Miklos: Yes, as I have mentioned before we have gradually expanded our service offer to cover the full spectrum of email marketing so our customers can get the highest possible conversion rates. The most complex part of this is the technical setup on the sending platform. The majority of our clients subscribed to an email marketing platform before and expected to get an out of the box solution that is ready to send with amazing results. Unfortunately, this is not the case. To get past the spam filters you have to adjust the deep technical settings that most senders (or their CRM managers) don’t even know about and the sending platforms offer little to no help with this unless you are in one of their top tier packages with a dedicated account manager and specifically ask for the implementation of certain settings on their back-end. We aim to bridge this gap by auditing and fixing or configuring the setup ourselves from the start. As a result, our customers can send campaigns with outstanding conversion rates and keep maintaining a great sender reputation. We can even fully manage their email marketing with setting up, designing campaigns, testing and deployment.

How can MailMike overcome the challenges of renewing technology nowadays? What do you consider the most successful experience in the history of MailMike?

Miklos: Currently the biggest challenge facing the industry is the introduction of GDPR. All businesses need to be very careful about how they handle (and not to abuse) customer data. We can help our clients become fully compliant as this is also an integral part of our business.

As for our biggest success to this day, I am still very proud of our core B2B2B spam detection service which is used by some of the top sending platforms themselves daily, including one which is able to successfully send over 70billion emails annually thanks to our advanced technology.

Will you please tell more about the people who are behind the curtains, who created and have maintained these innovative, very successful and revolutionary services?

Miklos: The MailMike software was developed by Sebastiaan de Vos, who was formerly the head of deliverability at Emarsys. With his experience, close relationship to mailbox providers, black and white list provider, and all the significant email industry players, he had the knowledge how to maximize the performance of email marketing campaigns in a fully compliant manner. I am fortunate enough to have the opportunity to bring this deep insight and technology to the market and offer it to the igaming industry.

In 2017 you took part at ViGE in Vienna. What was this experience like, what benefits did it bring to your company, was it a useful experience?

Miklos: Yes, it was our our very first gaming expo with MailMike. As we serve various other industries such as ecommerce, event organizers, media sites etc., the ViGE helped us to get a feedback from the gaming sector and to better understand their needs and concerns. This allowed us to tailor our service to be better suited for this market segment.

Have you recently participated at other conferences and if yes, which were those?

Miklos: We have attended many expos and conferences from different industries all over the year, but the most recent one was another gaming event called the Prague Gaming Summit, which was a great show to network and build some new relationships.

The next ViGE conference in Vienna will be at the end of May, beginning of June (31st May-1st June). You will be a speaker at this event. What are your expectations and will you please tell us in a nutshell what are you going to speak about?

Miklos: I am very excited about the ViGE this year and I imagine it will be pretty busy. I will be speaking about customer acquisition, improving conversion and retention rates, but I cannot tell you more, you’ll just have to come 😉

If you want to meet Miklos in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure your attend the Vienna International Gaming Expo.

Miklos will also be live next week on iGamingRadio.com with Konrad. Make sure you save the date, 24 April and tune in at 13:00 CET.

 

With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to reka.szalo@europeangaming.eu and I will happily get back to you!

 


Source: European Gaming Media and Events

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BetRebels chooses Red Rake Gaming

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BetRebels chooses Red Rake GamingReading Time: 2 minutes

 

Casino games specialist Red Rake Gaming, based in Spain and Malta, has agreed a partnership with BetRebels to offer the full Red Rake Gaming portfolio.

 

Malta based BetRebels has selected Red Rake Gaming as its newest partner to continue to offer their players the best in gaming products. Driven by giving their players a broad ranging experience in a secure and regulated environment, Red Rake Gaming are delighted to be included in this partnership. Red Rake Gaming, certified in Spain, Portugal, Italy and Romania with licenses in Malta and the UK, are very adept with the regulated landscape and can ensure players can have the best experience when playing on any of the popular titles on offer.

Commenting, Yiorgos Metaxas, Director of Rebels Gaming Ltd said: During the past 9 months, our Casino offering has been enhanced with new and innovative providers. The addition of Red Rake Gaming’s special content provides us the ability to add fresh and engaging games, full of intriguing features and mechanics that players love. Without a doubt, Red Rake’s content will prove to be very popular with our players.

Nick Barr, Managing Director for Red Rake’s Malta operations, commented on this agreement, saying: “I am thrilled that BetRebels have chosen Red Rake Gaming as their latest partner to help them deliver their mission to their players by providing outstanding content in a safe and regulated environment. This is a testament to the importance Red Rake Gaming place on regulated markets and sustainability in the online gaming space. We are very much looking forward to working with the BetRebels team.”

 

About Red Rake Gaming:
Red Rake Gaming, an online casino provider, offers a wide and varied portfolio of top performing games across various markets including Belgium, Italy, Spain, Portugal, Romania, Malta and the UK. As a boutique provider to the iGaming industry we pride ourselves on working closely with our partners to drive their revenues through our high quality game production, exclusive promotions and flexibility to accommodate their individual needs. Coming from a strong social background, Red Rake Gaming content has already been proven in the social casino space, with all the success’s from social applied to our real money gaming. Since its inception, Red Rake Gaming has experienced significant growth, and demand for feature rich games continues to strengthen. With over 30 top performing slots, video bingo’s, video poker and table games, Red Rake Gaming has games to meet all operators requirements.
For more information on industry leading content, please visit: www.redrakegaming.com


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BetRebels chooses Red Rake Gaming

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BUFF.bet unveils exclusive markets a month before the epic tournament The International Dota 2

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BUFF.bet unveils exclusive markets a month before the epic tournament The International Dota 2Reading Time: 2 minutes

 

A fantastic selection of markets has been revealed by the betting website BUFF.bet for the forthcoming Dota 2 tournament – The International 2019, which kicks off on August 20th at the Mercedes-Benz Arena in Shanghai, China. To go beyond the expectations of its numerous eSports aficionados across the globe, BUFF.bet unveils 17 exciting markets one month before the most anticipated Dota 2 event of the year.

By the end of this month, BUFF.bet will add three more markets that gambling fans can use right away. This will make the number of markets 20 altogether, all of which are powered by UltraPlay – the leading provider of eSports betting solutions. The traders of the company have come together to offer a unique odds portfolio for the most important Dota 2 event on a global scale.

The International has been won by eight different teams, in its first eight editions, so Dota 2 fans are always expecting a twist at the final stage of the tournament. Natus Vincere, Alliance, Newbee and Wings gaming won TI on their debut appearance, while Evil Geniuses and LGD Gaming have placed the most times inside the top four.

The Markets
The event already surpasses $30 million prize pool, which is the biggest in the history of eSports, topping the Fortnite World Cup, which takes place in New York from July 26th-28th. What’s even more exciting, though, are the markets players can choose from and feel the adrenaline of winning together with their favorite teams.
The community of eSports punters will be able to place their bets on alluring markets, including: Teams with most assists in a game, Team that wins – longest game, Team with highest kill average or fewest deaths in a game, TI9 prize pool, and many more.

Outrights, Odds, and Bets
In addition to the outright winner odds, gamblers will be able to select Region of Winner, Top China Team, Top EU Team, Top NA Team, and Top SEA Team.
Punters can already wager on the outright winner odds, where five teams have the highest chance for securing a victory – Team Secret, Vici Gaming, Virtus.pro, Team Liquid, and PSG.LGD.
Currently, Team Secret is leading the race to win the International, with BUFF.bet offering 3.58 in their favor.
BUFF.bet will cover the quickly-approaching International tournament with both pre-match and live odds for Dota 2 betting, during which punters can enjoy a whole new level of wagering, with the largest coverage of markets available for the event of the year.

About BUFF.bet:
Created with the mindset of a true eSports warrior, BUFF.bet is the perfect place for betting online using cryptocurrencies or fiat money. Providing the largest eSports coverage, the highest betting odds, exclusive sports betting markets, live casino, virtual sports, and thrilling slots, BUFF.bet offers you a level of betting experience unseen before. The betting website raises this experience further by offering the gambler’s latest delight – cryptocurrency payments. Discover more about it here: https://buff.bet/


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: BUFF.bet unveils exclusive markets a month before the epic tournament The International Dota 2

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Nasdaq to Deliver Matching Engine Technology to the Football Index

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Nasdaq to Deliver Matching Engine Technology to the Football IndexReading Time: 3 minutes

 

Cloud deployed matching engine offers fixed-odds betting operator platform rich functionality via the Nasdaq Financial Framework

Nasdaq Market Technology business continues to gain momentum with New Markets initiative

Nasdaq Inc. announced today it has signed a new agreement with Football Index, where clients can buy and sell shares in professional footballers, and will provide the company with a flexible, cloud-optimized trading engine that offers rich functionality. As part of the Nasdaq Financial Framework offering, Football Index will join a growing list of new markets outside of financial services that are relying on Nasdaqs marketplace technology to accelerate their business growth and enhance the client experience.

The concept of what a market is has radically evolved over the past few years, something that Nasdaq as an operator and builder of markets has played an important part of first-hand, said Paul McKeown, Senior Vice President and Head of Marketplace Operators and New Markets, Market Technology, Nasdaq. We are focused on democratizing marketplace technology by offering essential components of matching engine technology traditionally used by financial markets, and bringing the capabilities to a cross-asset, cross-industry environment via the cloud. Football Index will use our matching engine technology to provide their clients with a platform to revolutionize how fixed-odds betting operates.

Nasdaq is a legendary brand, said Adam Cole, Founder and CEO, Football Index. We’re very proud and excited to work with them to provide our order matching service, which is the powerhouse of any exchange. Football Index has come a very long way in a short period of time. Our relationship with Nasdaq is another major step in our journey to establish Football Index as a world-class exchange, worthy of the world’s top footballers that are traded on it.”

Through the agreement, the Football Index joins a global community of marketplace operators that have access to a range of services through the Nasdaq Financial Framework including:

Comprehensive coverage of trading requirements

  • Coverage of trading in almost any asset class globally, from tokens on real estate to cryptocurrencies to contracts in a variety of industries
  • Real-time creation of new instruments and models as strategy evolves
  • 24x7x365 trading support
  • Complete functionality for market control, administration and supervision
  • Support for a broad array of protocols and interfaces

Reliable, proven, and high performance technology

  • Proven infrastructure with industry-leading throughput and performance to keep customers successful and operational, even under intense market conditions
  • Dynamic scaling for changes in number of users and order sizes
  • Flexibility to integrate third-party or proprietary solutions across transaction lifecycle to help preserve a company’s current environment and  future-proof system configuration

Reduced operational complexity

  • Software as a Service (SaaS) deployment enables faster time-to-market for an entire implementation, while Nasdaqs managed services model decreases a companys infrastructure burden by reducing the need to employ large technology teams to manage the solution.
  • Flexible, modular solution built for change, which easily scales to support higher volumes and expansion into new asset classes

Nasdaq’s market technology powers more than 250 of the world’s market infrastructure organizations and market participants, including broker-dealers, exchanges, clearinghouses, central securities depositories and regulators, in over 50 countries with end-to-end, mission-critical technology solutions.

 

About Nasdaq:
Nasdaq is a leading global provider of trading, clearing, exchange technology, listing, information and public company services. Through its diverse portfolio of solutions, Nasdaq enables customers to plan, optimize and execute their business vision with confidence, using proven technologies that provide transparency and insight for navigating today’s global capital markets. As the creator of the world’s first electronic stock market, its technology powers more than 100 marketplaces in 50 countries, and 1 in 10 of the world’s securities transactions. Nasdaq is home to approximately 4,000 total listings with a market value of approximately $15 trillion. To learn more, visit: http://business.nasdaq.com.

About Football Index:
In 2015, BetIndex Ltd launched the world’s first football stock market, Football Index, where traders can buy and sell shares in professional footballers with real money. The UK licensed gambling platform provides customers with an exciting alternative to the traditional sports betting markets. The first of its kind, Football Index is revolutionary in offering customers a chance to bet on the future success of football players, rather than gambling on the short-lived outcome of football matches. The platform operates with all the characteristics of a stock market, with traders buying units of footballers (known as ‘shares’), building their football portfolios and trying to sell at a profit. Traders win dividends on each share they own in players who are performing well on the pitch or trending in the media, with prices based purely on supply and demand.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Nasdaq to Deliver Matching Engine Technology to the Football Index

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