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Exclusive Interview with Elvis Dzombic (Head of Business Development at Sportingtech)

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The year 2017 has seen the launch of many new business and we’ve seen this especially in the B2B sector. Such is the case of Sportingtech. I have managed to catch up with Elvis Dzombic, who is the Head of Business Development at the company to get an overview about what drives these companies to enter the gambling industry.

We have studied your resume and found that you have help establish many successful businesses. Could you give us some insights into some of the industry brand you have helped create and consolidate?

Elvis: In my previous experience, I have managed to help various companies through different services and products to establish or improve the operations in different markets. It is very important to mention that industry, as we know today, don’t depend on individual performances and that successful accomplishments come as a result of joint work at all levels. Having an opportunity to work in such dynamic and creative environments, with partners and clients, generates the additional value that is usually the key to success.

Right now, as Head of Business Development of Sportingtech, I have the chance to get involved in a complete project, which has a platform that combines sports, technology and betting into robust gaming business suite. Pulse is a  multi-management platform packed with risk, content and sportsbook management, with in-depth reporting, powerful CRM and CMS, complete modularity and flexibility in business, design and integrations.

Acting as Head of Business Development at such an interesting company must be demanding, especially reaching from web to retail. What are the main challenges you are facing when working with companies that are entering the online sector and have a land-based background?

Elvis: We are faced with many challenges in today’s iGaming market, in the field of development of technological solutions, as well as on performance optimization for these solutions, customer satisfaction, regulatory requirements and many other areas. Identifying all these challenges helps us to continuously develop our platform and adapt it for a worldwide usage.

User experience acquired throughout years in the retail environment is way different from the one that punters get online. Dynamics and accelerations in development of today’s industry generally reached new levels of data and content distribution. We at Sportingtech help the clients by using our Multichannel Platform – Pulse and all its components, to have full transparency and flexibility in maintaining that distribution through all the channels.

There are basic differences in the operational process between land-based and online operations and we help to overcome these differences, with an emphasis on the advantages and minimising the potential risks by applying different models within the product itself and accompanied services included in our portfolio. Main distinctions are hidden in significantly different and reduced operating costs when it comes to migration or expansion from land-based to online operations, higher availability and market size, better control of business processes within the entire online network, using the most advanced tools through integration or in-house development. It was completely natural to expect that the development of technology will greatly contribute to the fact that Sports Betting and gaming in general, will find their way to the users at any time and anywhere. We strive to be at the forefront of this progress with the ultimate goal of providing the satisfaction to all the users within the distribution chain.

As a new company in the industry, created by a team with a long-standing proven experience, could you explain what are the key services your company provides for clients and partners?

Elvis: Sportingtech is the new brand in online gaming platform providers for worldwide operations that is gathering many years of international manpower experience. Combining the best common knowledge, experience and practices, I can say that company has a really great potential to take its clients and partners to the next level.

I would outline our core product, Pulse Platform that is a very powerful system which brings great stability, high performances, possibilities for customizations, great tools for managing all the operational activities for bookmakers, casino operators, and a lot more.

Sportsbook and all its modules integrated within Pulse will help operators to successfully trade by providing the most attractive odds on the most attractive and also less attractive Sports events and using the great trading and risk management tools.

If you would have access to crystal ball that project the future, what would the future of the company look like in 1 or 2 years?

Elvis: If we are looking at the near future, I have to tell that we have set the path and strategy for Sportingtech to become the key technology partner for the operators worldwide. It will not be that easy as it sounds and we are happy to face all the challenges on that way. It is important that we have the development focus on constant platform improvements, on its capabilities for easy adaption and usage in all continents while complying with different regulations. Also, integrating the most attractive sports betting content and games of chance is the part of the same plan. Having such a large offering and flexibility will definitely help us and our partners to achieve our targets while expanding our presence in regulated markets. One thing is clear, we are bringing the innovations that will definitely improve this game.

Contact Information
Stephanie Coccoluto Pestana – Sportingtech
Press Relations & Communication Manager
s.coccoluto@sportingtech.com
+351 916 229 594
About Sportingtech
Sportingtech is a gaming platform provider with unrivalled back office for successful online operation. It is a new player on the market established in 2017 with betting industry veterans and experts behind it.

The company, with offices in Portugal, Malta, UK and Uruguay, has world wide operations with access to regulated markets.

For more information, please visit our site or follow us on LinkedIn, Facebook and Twitter.


Source: European Gaming Media and Events

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MultiLotto, partners with ConversionBet to create a new digital acquisition channel

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MultiLotto, partners with ConversionBet to create a new digital acquisition channelReading Time: 2 minutes

Leading online European gaming site strategically partners with iGaming remarketing leader to uncover and accelerate new revenue opportunities.

 

ConversionBet, the leader in iGaming behavioural marketing software and analytics, today announced its partnership with MultiLotto, a leading European Lotto & Casino site part of Multi Group PLC.

“Marketing is around growing the business – and in the last 5 years, acquisition channels have barely evolved within iGaming. The only way that marketers in this industry will succeed is to create non-disruptive digital experiences and the key to that is truly identifying a brand’s consumers and providing the most relevant digital experience based on their behaviours,” said Dan Morrison, Founder and CEO at ConversionBet “Alex and his team at MultiLotto represent a highly prescient vision that serves as a model for other digital marketers globally to follow.”

ConversionBet’s full suite of behavioural remarketing solutions will help accelerate Multilotto’s monetization capabilities. By leveraging ConversionBet’s cross-device identification platform, MutiLotto expects to see significant impact to its acquisition KPIs and to drive new players into its business at reduced CPAs.

Putting a heavier focus on the importance of pre-registration relationships is key when attempting to increase conversion rates and frequency of FTDs. The team at ConversionBet believe that the key to success is treating each session as an individual person, rather than collective traffic as a whole, gently disrupting negative processes to increase engagement and effectively encourage users towards conversion. Since their inception, ConversionBet have adopted a customer-centric approach, constantly developing and improving the platform to supersede anything else on the market where client needs and system capabilities are concerned.

Alex Sakota, Chief Revenue Officer at MultiLotto said, “ConversionBet looks at customer acquisition and conversion in an entirely unexplored part of the customer funnel, a part that is before our CRM team. We’re always looking for creative new strategies that surface new audiences and drive revenue. We look forward to seeing Conversionbet enhance the effectiveness of our marketing efforts across all consumer touch points; and driving continuity of experiences across devices, sessions and channels through real-time website adaptivity, email & SMS.”

Alex goes on to say, “With ConversionBet, we will have the power to seamlessly reach untapped revenue that no other partner has been able to provide before, in a way that is completely complementary with our other revenue strategies.”

ConversionBet helps hundreds of iGaming operators create true people-based digital experiences for their players.

 


Source: European Gaming Media and Events

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LeoVegas wins “Brand of the Year” at prestigious EGR M&I Awards

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Last week, the prestigious EGR M&I Awards were held in London, and LeoVegas won the award for “Brand of the Year” in strong competition with the all of industry’s operators. The prize is awarded to LeoVegas for being the “most innovative and creative operator in the online gaming industry, recognizing that LeoVegas have pushed themselves to bring something new to the industry while keeping focus on their core value of delivering mobile entertainment”.

LeoVegas also won the awards “Affiliate Marketing Campaign of the Year” and “Innovation in Mobile & Tablet“.

Louise Nylén, CMO of LeoVegas, comments: “We are proud of and happy about all three awards, but “Brand of the Year” really stands out, as it shows our will and drive to work with innovation and development of our brand. This award is the result of dedicated work from a very strong team.”

Gustaf Hagman, LeoVegas Group CEO, comments: “Winning ‘Brand of the Year’ is proof that we are constantly working towards our vision – “Leading the Way into the Mobile Future” and solidifies LeoVegas as a serious company that is here to stay. I am very proud of this award. It gives us further drive to continue to evolve and improve our brand.”

 

For further information, please contact:

Gustaf Hagman, Group CEO and co-founder: +46 (0) 8 410 367 66, gustaf.hagman@leovegas.com

Philip Doftvik, Head of Investor Relations: +46 73 512 07 20, philip.doftvik@leovegas.com

About the LeoVegas mobile gaming group

LeoVegas’ passion is “Leading the way into the mobile future”. LeoVegas is Sweden’s premier GameTech company and is at the forefront of using state-of-the-art technology for mobile gaming. In 2017 the company passed the threshold for being classified as a unicorn, i.e., a start-up valued at more than USD 1 billion. A large part of this success can be credited to an extreme product and technology focus coupled with effective and data-driven marketing. Technology development is conducted in Sweden, while operations are based in Malta. LeoVegas offers casino, live casino and sports betting, and operates two global and scalable brands – LeoVegas and Royal Panda – as well as a local, multibrand operator collectively referred to as Rocket X. The company’s shares are listed on Nasdaq Stockholm. For more about LeoVegas, visit www.leovegasgroup.com.


Source: European Gaming Media and Events

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency Exchanges

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Police Nabs Four Ukrainians for Running Fake Cryptocurrency ExchangesReading Time: 1 minute

Ukraine’s National Police nabbed four suspects, who reportedly ran six fake cryptocurrency exchanges in the country. They were arrested last week from Dnipro city, after which their homes were raided, and several computers and smartphones were seized. The police do not have any report on the stolen funds yet.

The alleged culprits lured users by promoting the exchanges with fake positive ratings and online reviews. The police reportedly said that the suspects had “special knowledge and skills in the field of programming” and “have created their own CMS-system for managing the content of exchange sites.”

During the raid of the suspects’ homes, the police reportedly seized computers, flash drives, smartphones, and other devices. According to a spokesperson for the Ukrainian National Police, “the list of sites is not complete.” Now authorities are asking users to provide information about whether they were deceived by fraudulent exchanges before.

Last Wednesday, the U.S. Securities and Exchange Commission received an additional emergency court order to freeze the assets of Dominic Lacroix, owner of PlexCorps. Lacroix and his partner, Sabrina Paradis-Royer, were accused of violating securities law in respect to the PlexCoin initial coin offering (ICO) conducted by PlexCorps in August last year. The ICO reportedly raised $15 million from “thousands of investors.”

 

Source: Cointelegraph.com


Source: European Gaming Media and Events

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