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Exclusive Interview with Shona ODonnell of iGaming Business

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With under just two weeks until the London Affiliate Conference 2017 starts in the new venue at ExCel London, we had the pleasure of interviewing Shona ODonnell (iGaming Business) and talk about the most anticipated event in the affiliate calendar!

 

GAV: First of all thanks for taking the time for the interview Shona, we know how busy you are! Please be so kind and introduce yourself! It’s quite possible that there is 1% of our readers who don’t know your background 😉

Shona: My role is Head of Operations for iGaming Business, within this my responsibilities include marketing of all products, all of our events including LAC, developing new ideas and products and lots of other things. I’ve been here for almost 9 years and consider myself extremely lucky to work with such an amazing team in such a dynamic industry.

GAV: Give us a recap on last year, how did iGaming Business close 2016?

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Shona: 2016 was an exciting year for us. Our acquisition by Clarion was completed at the start of the year and in May we moved into Clarion HQ. We saw all of our events grow year on year and we worked hard on improving the quality of the conference content and speakers at events. We also launched a new event just as we closed for the year with the Nordic Affiliate Conference. This is a smaller event that will focus purely on this key region.

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GAV: LAC has come along way since 2007, how do you see it in let’s say another ten years?

Shona: If current growth is any indication I would expect it to be bigger by another 50%. I would like to see us providing a world class delegate experience backed by really good data technology helping to make the customer journey seamless. Networking will be even more valuable as we look at creating events that help people connect faster and with more ease to the right people.
I would hope that whatever it looks like it we still deliver it with passion and continue to work with the industry to meet their needs.

GAV: Fill us in on the latest news/developments regarding LAC 2017!

Shona: We have outgrown Olympia and this year we make the journey to ExCEL and East London, our new home. Personally I am really excited about this. It’s a world class venue and allows us the opportunity to grow, it means we are located in the same space as ICE and allows delegates and exhibitors to stay in one hotel for the gaming week.

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LAC 2017

GAV: Could you give us an estimate on how many people do you expect at LAC 2017?

Shona: Our expectation is to look after around 5,000 delegates. At the moment we are up over 25% on affiliate registrations from this time last year.

GAV: What will be different than last year’s conference?

Shona: The venue is a big change and we hope that it will be a permanent home for LAC for many, many years to come. While we are split over two floors it will feel very different to last year and much more inclusive.
We have had a full time conference producer working on the content and reaching out to speak to the affiliate community to find out what they really want to hear about. The tracks are more cohesive than before and we hope you will find real value in attending the sessions.
We have taken on board feedback about the networking events and this year they are all in walking distance to the official hotel, only 5 or 9 minutes. And they are in bars that allow us to control the volume so people can network effectively in selected quiet zones. Both are exclusively open for LAC delegates so please do come and join us.

GAV: Do you have anything special planned for LAC 2017?

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Shona: We know lots of our clients are bringing celebrities, so there will be lots of opportunities for selfies with them. We have created a special LAC Snapchat filter, so make sure you use that on your selfies!
I am really, really looking forward to the awards. These are taking place on the final night of the event allowing everyone to relax and enjoy the night without the thought of having to get up and man their stand or attend lots of meetings the following day. Our theme is 1001 Nights, so expect an exotic night filled with surprises. There is lots of entertainment, including an amazing band and very cool DJ’s. We still have some VIP tables left and this year they the package has drinks and food included.
Keep an eye out on our Facebook page as we will be doing a few interviews via Facebook live!

GAV: What can affiliates expect from attending LAC 2017?

Shona: Not only the biggest, but also the best event in the affiliate industry! They will be able to meet with existing business partners, met new ones and create value partnerships. There are opportunities to attend the conference sessions and gain new, practical skills and insight that will have a real impact on their business. On top of this they will get to meet with friends, make news one and of course find time for some fun.

GAV: Do you expect the London Conference to be the largest to date?

Shona: Absolutely!

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GAV: Shona, we wish you a Happy New Year, and all the best for LAC 2017 and the Nordic Affiliate Conference!!!

 

Still not registered for the London Affiliate Conference 2017, no worries you can do it here?!

 

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100 Super Icy

Expanse Studios to Take Center Stage at SiGMA Americas in Sao Paulo

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Join Us for an Unforgettable Gaming Experience in Brazil

Prepare for an electrifying journey as Expanse Studios makes waves at SiGMA Americas in Sao Paulo, Brazil, from April 23 to 25. This highly anticipated event in the Americas gaming industry promises an experience brimming with excitement, innovation and networking opportunities. We’re gearing up to showcase our latest creations, unveil ground-breaking innovations and connect with industry leaders, influencers and enthusiasts from across the globe.

Booth H10: The Hub of Innovation

Step into the heart of gaming excellence at booth H10 where Expanse Studios will unveil its latest offerings and showcase the future of gaming. Explore our newest releases including the adrenaline-pumping Super Heli and the icy-cool 100 Super Icy and discover the next generation of gaming innovation.

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Connect with Industry Leaders

SiGMA Americas is a gathering of industry leaders, innovators and visionaries shaping the future of gaming. Join us in Sao Paulo as we connect with like-minded professionals, forge new partnerships and explore exciting opportunities for collaboration. Whether you’re a seasoned industry veteran or a newcomer looking to make your mark, SiGMA Americas offers the perfect platform to network, learn and grow.

Experience the Future of Gaming

At Expanse Studios, we’re dedicated to pushing the boundaries of gaming innovation and delivering unparalleled entertainment experiences worldwide. Our participation at SiGMA Americas underscores our commitment to excellence and our passion for gaming. Join us in Sao Paulo as we showcase our latest offerings, share our vision for the future of gaming and celebrate the vibrant and dynamic gaming community.

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Conferences

NOVOMATIC Americas Unveils Next-level Innovations and Expands Market Reach at IGA 2024

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NOVOMATIC Americas is showcasing its exceptional product portfolio complete with the latest entertainment innovations at booth #1236 at the Indian Gaming Association’s trade show, IGA 2024, which is being held from April 9 to 11 at the Anaheim Convention Center. At this year’s NOVOMATIC Americas booth, the spotlight is on entertainment-centric cabinets, cutting-edge sports betting technology, and many thrilling Progressive link games. Tribal gaming clientele can witness a steadfast dedication to growth and enhancement, with the focus being squarely on enriching player experiences.

The exhibition features an extensive array of NOVOMATIC Americas product lines, boasting a diverse selection of captivating themes, core content offerings, innovative gaming systems, state-of-the-art sports betting kiosks, advanced Electronic Table Game (ETG) platforms, and dynamic, Progressive Jackpot connections.

“Our aim is to provide value to our tribal partners by expanding the range of our new game products, bonus features, and Progressive Link development. At IGA, we will demonstrate our commitment to delivering valuable products to our tribal casino operators. As the North American distributor for APEX PRO GAMING, we are premiering the Diamond Link series and, we are proud of our wide range of unique NOVOMATIC Progressive Links and other products which continue to meet our goal of offering our customers more opportunities to integrate successful products into their floor mix,” Rick Meitzler, President and CEO of NOVOMATIC Americas, said.

Featured at the NOVOMATIC Americas booth is their latest suite of linked progressive product lines, including the THUNDER CASH Gold Link, with all new themes such as Irish Locks, Irish Grace, Golden Dolphin’s Pearl, and Golden Book of Ra. Dragon Plus – APEX PRO GAMING Diamond Link is featured on the J-Curve 43, with a comprehensive merchandising package and four distinct themes including the feature-rich Mighty Emperor. All in all, the exciting product line will be on full display under the popular CLOVER LINK banner.

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NOVOMATIC Americas will also have a wildly fun MONEY PARTY Fresh Progressive with four contemporary themes and a recent “fresh” twist to add to your casino floor. They will have compelling special show prices on the dynamic ULTRA BOOST Link Progressive package, which continues to chart on the Eiler’s report and was nominated this year as a player favorite. ULTRA BOOST Link is a proven winner with desirable Jackpot mechanics and latest trigger features sure to produce rich and rewarding entertainment. With these attractive packages, popping Progressives, and a wide variety of Links, the games on display will appeal to a broad group of players.

With the latest variety of hardware solutions featuring exclusive gaming content, the DIAMOND X 1.55J, DIAMOND X 2.32, BLACK EDITION II 1.49J, V.I.P. X Royal 1.85, V.I.P. X Dream 3.43, and PANTHERA Curve 1.43 all provide players the perfect HD gaming and operators the proven performance that will keep customers engaged and operators adding more to their floor. The DIAMOND X 1.55J curve delivers a visually compelling gaming experience. The curved screen and viewing angle enhance the suite of premium game content offered, including the enticing new MONEY PARTY Fresh themes. The captivating ULTRA BOOST Link on the PANTHERA Curve 1.43 creates a focal point on any casino floor with breathtaking movement, art, and incredibly winning gameplay experiences.

“At NOVOMATIC Americas, we’re gaining significant traction in the innovation of hardware and Progressive slot Links. With the APEX PRO GAMING lineup, the exciting new NOVOMATIC Americas links, and auxiliary products, we’re confident about expanding our foothold in the Progressive sector and have made great strides,” Kathleen McLaughlin, Vice President of Marketing and Corporate Sales, said.

“We’re offering IGA product pricing specials to assist our partners with quick turnaround on our innovative product segments. It’s all about gearing up for substantial growth this year, and we’re ready to make that happen,” Kathleen McLaughlin added.

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Conferences

Indian Gaming Association tradeshow education sessions promise unparalleled industry insight

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Wide array of trending subjects and experts set to take the stage in Anaheim

The DigitalPlay Summit (DPS) at the Indian Gaming Association Tradeshow is set to leverage a distinguished collection of renowned experts and thought leaders from the industry across its comprehensive seminar program.

Running across two days (April 10-11) at the Anaheim Convention Center, the panel and roundtable discussions will feature a diverse range of relevant and timely educational topics that address the current needs of the industry.

Opening day one is the C-Level Summit Tribal roundtable: CEOs, leaders, legends: the team at the top. Speakers Marcus Yoder, Playtech Chief Commercial Officer and Joe Asher, President of Sports Betting at IGT reflect on subjects including progress post-PASPA and look at the prospects for iGaming, while moderation is provided by Daron Dorsey, AGEM President.

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Sam Basile, VP Business Development NA, GeoComply follows this session with a deep dive into the protection of digital wallets and apps, joined by Jennifer Carleton, Chief Legal Officer, Sightline Payments.

Day two highlights include Jonathan Edson, Senior Vice President, Business Development, FanDuel joining a panel discussion on sports and tribal leader partnerships, while Patrick Tarnay, Senior Business Development Manager from BetMGM considers a range of topics from gateways to iGaming to sportsbook integration.

These subjects join a host of other trending topics in a packed schedule of educational sessions that will run alongside the newly announced DPS which has been introduced to IGA’s 2024 event.

Connecting the expertise of U.S. tribal and commercial operators with stakeholders from the established European online gaming and betting markets, DPS along with the new Sustainable Gambling Zone are set to help shape the future of the North American online gambling market at IGA 2024.

Ernest Stevens Jr, Indian Gaming Association Chairman, said: “The high-profile names and the brands they represent in our program of seminar sessions reflect the commitment to the wider event that we’re excited to unveil in Anaheim this year.

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“Our sector is moving forward, evolving daily and with that comes the need for insight into best practices, solutions and innovation that tribal gaming is a true hotbed for.

“The Indian Gaming Tradeshow and Convention is the largest gathering of tribal leaders and casino executives in the country and we’re honored to be able to host some of the most experienced figures from the global industry to share their thoughts.”

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