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AGCO

EveryMatrix secures market entry in Ontario

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iGaming platform provider EveryMatrix has officially secured its Ontario License and is now preparing to enter the market under the new regulations.

EveryMatrix is preparing to ‘GO LIVE’ in the Canadian province under its regulated gambling laws. The license was issued by the Alcohol and Gaming Commission of Ontario (AGCO) and will ensure the players’ safety while engaging with the company’s online turnkey offering.

EveryMatrix will distribute its own proprietary content and in-house developed technology within sportsbooks and casinos, including games from Spearhead Studios and Armadillo Studios, to operators looking to launch in this promising market.

The two studios have over 100+ games combined, including North American-themed, branded games such as The Lioness featuring MMA champion Amanda Nunes and John Daly Spin It And Win It, made after the character of John Daly, a prominent figure in American golf.

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Erik Nyman, President EveryMatrix Americas, says: “Obtaining the registration approval from the AGCO is an important milestone for us in our North American expansion. We are very excited to provide our products to existing American customers and other operators entering Canada’s largest jurisdiction.”

Following almost three years of work, the Ontario market officially opened. The Final standards for online betting and gaming, including changes to advertising and integrity rules, and a number of limits related to game design, such as a ban on autoplay, were published in September 2021.

Ontario is an important and popular marketplace in the iGaming space, acknowledging the current market realities while ensuring a safe environment for at-risk gamblers. The opening of the regulated online sports betting and gaming market created a strong response from operators in the casino vertical, urging many of them to launch into its jurisdiction.

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AGCO

AGCO Requires Ontario Gaming Operators to Stop Offering WBA Bets Due to Integrity Concerns

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The Alcohol and Gaming Commission of Ontario (AGCO) has mandated all Ontario-registered sportsbook operators to halt offering and accepting wagers on World Boxing Association (WBA) events immediately. This measure is being taken to protect the Ontario betting public following concerns that WBA-sanctioned boxing matches are not adequately being safeguarded against match-fixing and insider betting.

Since December 2023, the AGCO has been conducting a comprehensive review of suspicious wagering activity on a WBA-sanctioned title fight between Yoenis Tellez and Livan Navarro that was held in Orlando, Florida. Suspicious betting patterns on the bout lasting over 5.5 rounds were reported to the AGCO by two registered independent integrity monitors and detected in Ontario by a registered igaming operator. Media reports also alleged that Tellez’s Manager placed $110,000 on the match lasting longer than 5.5 rounds at a Florida casino. The bout ended with Tellez knocking out Navarro in the 10th round.

Following an intensive review that included outreach to the WBA, Ontario-registered gaming operators, independent integrity monitors, and regulators in other jurisdictions, the AGCO has concluded that bets related to WBA events do not currently meet the Registrar’s Standards for Internet Gaming.

The AGCO requires all Ontario-registered gaming operators to ensure the sport betting products they offer are on events that are effectively supervised by a sport governing body. At a minimum, the sport governing body must have and enforce codes of conduct that prohibit betting by insiders.

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Registered gaming operators were unable to demonstrate to the AGCO that the WBA prohibits betting from insiders, which could include an athlete’s coaches, managers, handlers, athletic trainers, medical professionals, or others with access to non-public information. Further, registered gaming operators were unable to demonstrate that the WBA took any action to investigate or enforce the allegations of potential match-fixing and insider wagering.

The AGCO has indicated to registered operators that in order for WBA betting products to be reinstated in Ontario, operators must demonstrate that the WBA effectively supervises its events, thus bringing them into compliance with the Registrar’s Standards. In December 2022, the AGCO required gaming operators to stop offering bets on UFC events for similar issues related to insider betting safeguards. Within a month, UFC amended its policies and implemented new protocols that allowed the AGCO to reinstate betting on UFC events in the province.

“Ontarians who wish to bet on sporting events need to be confident that those events are fairly run, and that clear integrity safeguards are in place and enforced by an effective sport governing body. Knowing the popularity of boxing in Ontario, we look forward to reinstating betting on WBA events once appropriate safeguards against possible match-fixing and insider betting have been confirmed,” Dr. Karin Schnarr, Registrar and CEO of AGCO, said.

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AGCO

Over 86% of Ontario’s online gamblers play on regulated sites: Study

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Two years into Ontario’s open, regulated internet gaming (igaming) market, a new study commissioned by the Alcohol and Gaming Commission of Ontario (AGCO) and iGaming Ontario has found that the vast majority of people participating in igaming in the province are doing so on regulated sites. This represents a significant change from the estimated 70 per cent of online gambling that occurred on unregulated sites before the Government of Ontario established a safer, competitive, and regulated open market for Ontarians in April 2022.

According to an Ipsos study conducted in February 2024, 86.4% of Ontarians who gambled online over the preceding three months gambled on regulated sites. This represents an increase from the 85.3% of igaming participants who reported playing on regulated sites on a similar study conducted in 2023.

In 2022, the Government of Ontario worked with the AGCO and iGaming Ontario to launch an open igaming market that allows eligible private gaming operators, registered with the AGCO and under contract with iGO, to participate in Ontario’s legal gaming market. There are currently 47 registered operators offering 77 regulated sites to Ontarians.

However, despite this significant choice, the study found that a notable portion of Ontario’s igaming participants continue to wager on unregulated sites. The study found that 20.1% of those who had gambled online over the prior three months wagered on a combination of regulated and unregulated sites, while 13.6% did all their betting on unregulated sites. Participants named over 350 unregulated websites they have used, which highlights how many illicit betting options can be accessed by Ontarians and the importance of continued efforts to shift players to Ontario’s safer and legal gaming options.

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“Since its launch in April 2022, Ontario’s igaming model has been recognized internationally for championing work to displace the unregulated online gaming market,” said Attorney General Doug Downey. “This made-in-Ontario, regulated market will continue to inspire global innovation, while ensuring a safer landscape for players and businesses alike.” – Doug Downey, Attorney General of Ontario

“In Ontario, regulated sites are held to high standards of game integrity, data security and player protections, including having significant responsible gaming safeguards. While it’s encouraging to see most participants are choosing regulated gaming options, those who are not are unfortunately risking far more than their wagers.” – Dr. Karin Schnarr, Chief Executive Officer and Registrar, AGCO

“iGaming Ontario joins our operators, government, and AGCO in celebrating our success in attracting Ontarians to the safer, regulated igaming market. We will continue to work in lockstep with the AGCO to enable Ontarians to play with confidence.” – Martha Otton, Executive Director, iGaming Ontario

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Ellipse Entertainment Enters Geolocation Partnership with GeoLocs

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mkodo Limited (mkodo) is proud to announce that it has partnered with United Kingdom-based casino operator Ellipse Entertainment. Ellipse Entertainment has chosen mkodo’s advanced geolocation verification service, GeoLocs, to enhance its iGaming operations in Ontario, Canada.

Ellipse Entertainment has seamlessly integrated GeoLocs’ specialised iGaming geolocation platform into its High Flyer Casino brand. This integration will provide a safe, secure and fraud-free environment for its players across Ontario that meets and exceeds the Alcohol and Gaming Commission of Ontario’s (AGCO) regulations and requirements.

GeoLocs is a leading geolocation verification service, one of the largest in the Ontario region, specialising in North America’s regulated sports betting and iGaming markets. The platform was built specifically to support iGaming operators, ensuring they are operating in licenced jurisdictions and guaranteeing that they are providing responsible gaming to their customers.

Through this partnership, GeoLocs will bring its cutting-edge solution to Ellipse Entertainment’s High Flyer Casino brand, addressing unique challenges faced by iGaming operators through a swift and smooth integration process. Ellipse Entertainment will benefit from GeoLocs’ support in enhancing compliance strategies, optimising revenue opportunities and meeting regulatory standards. Additionally, users will experience a seamless journey, eliminating the need for additional downloads or companion apps.

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“We’re thrilled to collaborate with Ellipse Entertainment in Ontario introducing GeoLocs to enhance its iGaming operations,” the Managing Director for mkodo, Stuart Godfree, said. “Our partnership supports Ellipse Entertainment’s High Flyer Casino brand, ensuring a secure and seamless geolocation verification experience for players across Ontario.”

“GeoLocs has been the ideal solution for our geolocation verification needs in Ontario,” the Director for Ellipse Entertainment, Andy McDowall, said. “The platform’s advanced technology and expertise, tailored for iGaming operators, align perfectly with our commitment to responsible gaming. Teaming up with mkodo and its GeoLocs service allows Ellipse Entertainment to provide High Flyer Casino players with a compliant and enjoyable online gaming experience.”

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