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EveryMatrix: Motivated by innovation

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EveryMatrix: Motivated by innovationReading Time: 3 minutes

 

“Everything we do is driven by the desire to reinvent the way things are being done in the industry,” is how Kiril Nestorovski, Head of Sales at EveryMatrix, described the company’s enduring game plan ahead of this year’s SiGMA.

As the market-leading B2B iGaming software provider prepares to enter 2020, which marks the brand’s 12th anniversary, EveryMatrix’s sights are firmly set on the future with plans to expand its commercial activity and new partnerships on the horizon. “2019 was the best year so far, especially for our casino, sports and affiliate business units,” Nestorovski explained. “We’ve reached outstanding numbers, and in 2020 we’ll work towards further expanding our commercial activity and securing partnerships with more renowned operators.”

For more than a decade, EveryMatrix has defined itself by delivering the high-end hi-tech systems required by the world’s leading operators, bookmakers and lotteries, and for Nestorovski reinvention is the key component in their arsenal. “As one of the leading software suppliers in iGaming, innovation is essential to keep our competitiveness and is embedded in our core values.

“Everything we do is driven by the desire to redefine the way things are being done in the industry, starting with programming technologies, development roadmaps, back-office productivity tools, the ways we aggregate and distribute content, and finishing with the way our operators’ websites look like.
Our company invested heavily in new technologies and put a lot of work in rebuilding the gaming platform. To keep up with the quick pace of development in the iGaming sector, EveryMatrix places high emphasis on using advanced technologies and API development. With new protocols and structures in place, we made sure players’ demands for seamless user experiences are achieved in all circumstances.”

In the last 12 months, the brand CasinoEngine has grown to be the number one casino integration platform in the industry, and also the largest content library totalling 8,000+ games from 140+ providers. EveryMatrix partnered with several prominent operators who all used the casino aggregation engine to expand their footprint in new jurisdictions as a result of the platform’s compliance with Spanish, Swedish, Norwegian, Armenian, Georgian, and Lithuanian Laws.

Additionally, the company’s unique payment and sports betting solutions have achieved record investment and accomplishments throughout 2019, supporting EveryMatrix’s forward-thinking goals going into the new year. The OddsMatrix team put its extensive sports betting experience to good work and developed new front-end capabilities to support bookmakers in creating high-end websites quickly and efficiently. The company’s payments business unit MoneyMatrix received critical acclaim, while its affiliate and agent system, PartnerMatrix, expanded into new areas forging new partnerships with leading companies and affiliate agencies.

Commenting on how these successes and new partnerships set the company apart in the gaming industry, Nestorovski said: “EveryMatrix aims to be a flexible and agile partner for its clients, the same way our software has been built. This objective is also something deeply rooted in the way the company is structured and the way our teams work.”

“Everyone in the company is very much loyal to our credo of making everything possible, and this guides every interaction with clients,” he added. “We do not impose pre-defined ways of working to anybody, but rather try to find the best way of empowering partners to implement their ideas and projects. We are dedicated to focus on what we do best, and that is offering specialised B2B products in the iGaming space, from casino, sports to payments and affiliate software.”

Ahead of this year’s SiGMA, EveryMatrix is preparing to capitalise on the major milestones in 2019 and its amassed expertise across 11 years with an increased focus on Research and Development across its products. One such example is the company’s industry first, stand-alone Unified Bonus System, which creates, manages and reports on bonusing for cross-product programs, both in casino and sports. Nestorovski believes this product exemplifies the importance of gamification, something which EveryMatrix prides itself to provide, namely the necessary tools across all its solutions for operators’ success.

“Gamification is adopted in numerous sectors, whether it’s for pure entertainment or enterprise, educational, marketing or gambling,” he said. “We have invested considerable resources, and not only budgets, but also the time of our best development teams, to support clients with customization and increasing conversion rates.

“By using our Unified Bonus System creative operators can create the perfect gaming environment where players can come back and be rewarded for their trust, level up in experience and be rewarded for it, or get challenged in various ways. The product can be delivered to clients on their own platform, as it is neither tied to the system of the game provider, nor the EveryMatrix platform and wallet service as all other bonus systems.”

He concluded: “Nobody knows what the future may hold when it comes to online gambling, but one thing is certain – the online gambling industry is always changing and keeping track with the latest developments in the world. We hope to see more great innovations in the future for better online casinos and happier online players.”

Kiril Nestorovski and his team will be available to discuss EveryMatrix’s product line-up at SiGMA in Malta so make sure you reach out and book a meeting at info@everymatrix.com.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: EveryMatrix: Motivated by innovation

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Proposed Gambling Reforms Not Seem to Resonate Well in Ukraine, President Zelensky’s Ratings Down

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Proposed Gambling Reforms Not Seem to Resonate Well in Ukraine, President Zelensky’s Ratings DownReading Time: < 1 minute

 

A recent public poll conducted by the Kyiv International Institute of Sociology has revealed that the Ukrainian president Volodymyr Zelensky’s rating is down from 73% to 52% in just two months. Not-in-favour ratings also jumped from 7% to 19% in November. The series of reforms proposed by the president seems to have played against him.

President Zelensky has been a strong proponent of legalising gambling and recently Ukraine’s Cabinet of Ministers approved the government’s new Action Programme. The programme included a draft law which calls for the legalisation of gambling in the country.

The draft gambling law also calls for gambling operators to pay a license fee of UAH 38m for operating a casino in Kiev, UAH 25m for a casino in one of the four other cities with a population of a million or more and UAH 12.5m for a casino anywhere else.

The president speaking in favour of the gambling reforms has advocated that with regulated gambling markets there will be a decline in illegal gambling and also the funds received in tax from gambling operations would provide for social programmes.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Proposed Gambling Reforms Not Seem to Resonate Well in Ukraine, President Zelensky’s Ratings Down

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Survey Reveals More Than 50% of English People Gambled in 2018

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Survey Reveals More Than 50% of English People Gambled in 2018Reading Time: < 1 minute

 

The Health Survey for England 2018 has revealed that more than half of people aged 16 or older in England gambled at some point during last year. The results of the survey also showed that millions of people are overweight, drink too much alcohol, eat badly or fail to do enough exercise.

The survey showed that 53% of people had gambled in 2018, which included buying a lottery ticket, with 56% of men reporting that they had gambled against 49% of women. While the figures have fallen in recent years, the chief executive of NHS England, Simon Stevens, issued a warning not to infer the problems that gambling present had gone away.

“These new stats are a stark reminder of how common gambling is in our society and how easy it is to become addicted, particularly with the aggressive push into online gambling,” Stevens said.

“The NHS never stands still as health needs change, which is why we’re rolling out new specialist services to tackle mental ill health linked to gambling addiction, as part of our long-term plan. But it is high time that all these firms who spend many millions on marketing and advertising step up to the plate and take their responsibilities seriously,” Stevens added.

For this year’s study, 8178 adults and 2072 children (aged up to 15) were interviewed from households across England.


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: Survey Reveals More Than 50% of English People Gambled in 2018

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GFINITY ARENA TO HOST NBA 2K LEAGUE EUROPEAN INVITATIONAL DEC. 13-14 IN LONDON

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GFINITY ARENA TO HOST NBA 2K LEAGUE EUROPEAN INVITATIONAL DEC. 13-14 IN LONDONReading Time: 2 minutes

 

WHAT:

  • The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. and the first official esports league operated by a U.S. professional sports league, will host the NBA 2K League European Invitational, the league’s first-ever qualifying event in Europe.
  • The two-day event will be held at Gfinity Arena in London – home to some of the U.K.’s leading esports events – and will feature 20 of the best NBA 2K players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K.
  • The event, which will identify several elite players who will become eligible for the 2020 NBA 2K League Draft, will see players competing over two days of gameplay, including scrimmages and a double-elimination tournament, and participating in interviews with league representatives and team managers. The double-elimination tournament on Dec. 14 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels.

 

WHO:

  • Twenty of the best NBA 2K players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K.
  • NBA 2K League Managing Director Brendan Donohue
  • Knicks Gaming center and U.K. native Harry “HazzaUK” Hurst

 

WHEN: Friday, Dec. 13 – Saturday, Dec. 14; Media can attend during the following times:

  • Friday, Dec. 13 from 4:00 p.m. – 7:30 p.m. – Scrimmages
  • Saturday, Dec. 14 from 10:00 a.m. – 8:00 p.m. – Double-elimination tournament
  • NBA 2K League Managing Director Brendan Donohue media availability – Friday, Dec. 13 and Saturday, Dec. 14 from 2:00 p.m. – 2:30 p.m.
  • European Invitational players and Harry “HazzaUK” Hurst media availability – Friday, Dec. 13 from 5:15 p.m. – 6:15 p.m., Saturday, Dec. 14 from 7:15 p.m. – 8:00 p.m.

 

WHERE:

  • Gfinity Arena

Unit 13 Fulham Broadway Retail Centre

Fulham Road London SW6 1DN

 

CREDENTIALS/TICKET INFORMATION:

  • Fans can attend for free by registering at https://n2kleuropeaninvitational.splashthat.com/.
  • Media are welcome to attend; Interview opportunities are available with players, coaches and executives.
  • Interview requests outside of the designated media availability will be evaluated on a case-by-case basis onsite.
  • Media must RSVP to Ignasi Castello (icastello@nba.com) and Cath Shefford (cshefford@nba.com).


Source: European Gaming Media
This is a Syndicated News piece. Photo credits or photo sources can be found on the source article: GFINITY ARENA TO HOST NBA 2K LEAGUE EUROPEAN INVITATIONAL DEC. 13-14 IN LONDON

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