Revealed at this year’s ICE, the brand new GamMatrix CRM Agent System aims to help operators attract more deposits, get more active and engaged players, generate less churn, and increase ROI on marketing campaigns.
The new CRM Agent System allows the GamMatrix platform to integrate with any third-party CRM system which supports APIs for receiving data to improve customer experience and help operators’ businesses evolve.
For operators to create better designed marketing messages, the GamMatrix CRM Agent System sends real time detailed player data triggered by certain events offering operators insights into players’ behavior and their gaming habits.
Ebbe Groes, EveryMatrix CEO, believes that: “Having access to features, such as customer intelligence, predictive analytics or content recommendations, operators will be able to identify each customer’s importance as well as what offer and content fits each. With this wealth of data at their disposal, our clients can better customize their marketing campaigns to address players’ needs and find new ways of targeting the desired player group.”
Emarsys is the first engagement platform that EveryMatrix offers via the GamMatrix CRM Agent System. This mix helps operators decrease time and effort on their marketing drives while increasing the relevance and effectiveness of their marketing messages. All these enhancements will ensure higher customer satisfaction, lifetime value and better retention which will result in a measurably higher marketing ROI.
Betin Launches New Affiliate Programme with Income Access
African sportsbook and casino operator chooses Income Access platform for new affiliate offerin
MONTREAL, QC. 7th August 2017 – Betin, the BCLB-licensed African sportsbook and casino operator, has partnered with Paysafe’s Income Access, supplier of marketing and analytics software, for the launch of its new affiliate programme. Focusing chiefly on markets in Kenya and Uganda, Betin’s new programme will provide a unique opportunity for affiliates proficient at generating high levels of regional traffic.
Encompassing a range of international sporting events – including all major events across Europe – Betin is committed to combining attractive odds with equally intriguing betting options such as “First Goalscorer” and “Half-Time/Full-Time”. In addition to their traditional casino and sports-betting products, Betin also features live betting, racing and virtual gaming opportunities such as the Betin League.
As a brand committed to addressing inconvenient mobile fees, Betin offers a rewarding combination of deposit bonuses and deposit fee exemptions in Kenya. Additionally, users across the East African region will benefit from Multiple Boosts on accumulators as well as the innovative real-time Cash Out feature. Cash Out gives players even more control over their betting, helping to guarantee profits and cut losses, by permitting in-play cash outs on pre-game bets.
Incentivising new affiliate sign-ups, the Betin Affiliate Programme is offering members a 50% revenue share in the first month of joining the programme.
Betin also boasts attractive promotions for new and existing players alike. The Betin Affiliate Programme makes it simple for affiliates to leverage these promotions with marketing materials that are easily accessible through the Income Access platform. This collection of promotional materials is designed to achieve optimal conversion rates and attract new players.
Affiliates will also benefit from a dedicated affiliate manager to provide added support.
Leandro G. Giovando, Betin Kenya Managing Director, said: “Betin Kenya is the fastest growing bookmaker in the region, and so it’s vital that our affiliate platform reflects this position. Partnering with Income Access improves the affiliate experience, with a focus on efficiency and safe payments.”
Raffaella Micuccio, Betin Uganda Commercial Director, said: “Betin Uganda has ambitions of becoming the market leader in the country. As such, we have decided that a world-class affiliate platform such as Income Access would help us realise this goal. We’re very excited to see the results!”
Lorenzo Pellegrino, CEO, Digital Wallets, Income Access, (Paysafe Group company), said: “Partnering with a brand that has strong engagement in an emerging market is always exciting for us. Betin has a robust collection of products and we look forward to contributing to their continued success”.
The Betin brands, as Betin Kenya and Betin Uganda, are among the most successful betting and gaming brands operating in Africa. Betin draws upon the best practices in Africa and its directors utilise their combined experience of over 150 years in the gaming industry to offer the very best products and services.
Betin operates a full online and offline sports betting product portfolio. On a Saturday there may be as many as 10,000 different bets on offer, along with a full selection of virtual and casino products. Betin’s technology centre is based in Europe to ensure the reliability and security of systems and transactions, with customer facing operations in Nairobi and Kampala.
About Income Access
Founded in 2002, Income Access is a technology company, affiliate network and digital marketing agency servicing the global gaming market, including regulated iGaming, social gaming, land-based casinos and online financial trading (forex, binary options). Through its award-winning marketing software and a partnership-centric approach, Income Access delivers comprehensive data and strategic insight on marketing campaigns across all digital and offline channels.
In September 2016, Income Access was acquired by Paysafe Group, the company behind the digital wallet brands NETELLER and Skrill. Income Access is partnered with over 300 gaming brands worldwide. These include: Betfred, Gala Interactive, Coral, Sportingbet, Sky Betting & Gaming, PMU, Jackpotjoy, Stan James, Bet Victor, TwinSpires, Caesars Interactive, PKR and Pinnacle.
Paysafe provides digital payments and transaction-related solutions to businesses and consumers around the world. Paysafe is redefining payments by enabling fast, convenient and secure ways to pay before, pay now and pay later through its payment processing, digital wallets, prepaid solutions and card issuing, and acquiring products and services. We believe that every point of every payment should be relevant, simple and secure. With two decades of experience, Paysafe is trusted by businesses and consumers to move and manage money through more than 100 payment types and 40 currencies. Paysafe offers multi-platform products with an emphasis on emerging payment technologies including mobile. Paysafe’s brand portfolio includes NETELLER® and Skrill®, MeritCard, paysafecard®, payolution®, Income Access and FANS Entertainment. Paysafe Group plc shares trade on the London Stock Exchange under the symbol (PAYS.L). For more information, visit: www.paysafe.com
Affiliate Sign Up Page: https://webaffiliates.betin.com/
Betfair NJ partners with GAN & Colossus Bets to introduce cash-out to US gaming audiences.
Betfair announces the arrival of the Colossus Fracpot, the world’s first cash-out slot, to its New Jersey site. The US giant has partnered with leading gaming provider Game Account Network (GAN) and cash-out pioneer Colossus Bets, bringing cash-out to the US market for the first time ever across any gaming vertical.
Where traditional slots are designed to be an ‘all or nothing’ experience, Colossus Fracpot enables players to cash out their position and bank profits in fractions after each reel resolves. Cash-out functionality delivers phenomenal engagement figures with 91% of players offered a cash-out accepting the offer and 83% of those accepting, cashing out 50% or more of their ‘position’. When Colossus Fracpot was first introduced on Sky Vegas in 2015, it became Sky’s second biggest grossing game for that quarter.
Lorcan Kelly, Director of Betfair Casino in NJ said: “We are excited to bring an innovative new slot product to the NJ Casino market with Colossus Fracpot. We feel the Cash Out feature is one that is easy for customers to pick-up and will appeal as a unique, never seen before, product offering in the US”
Tom O’Halleran, Product Director of GAN said: “Working with Colossus Bets to bring this new slot concept to the New Jersey market has been a great experience. Cash Out is a feature that puts control of the game in the players hands, letting them make choices while the reels are still spinning, driving player engagement and stickiness to have them coming back again and again.”
Bernard Marantelli, CEO and founder of Colossus Bets said: “We are thrilled to be bringing Cash Out into the US and even more so with Betfair, a long-standing and successful partner in the UK and we now look forward to expanding that partnership across the Atlantic. We are also extremely excited to team up with GAN on the delivery of this innovation and we look forward to the next phase of our collaboration in the US and throughout Europe.”
About Betfair New Jersey
BetfairCasino.com is the New Jersey offering from Paddy Power Betfair, one of the largest European Sports betting and gaming companies. Launched in October 2013 when iGaming became legal in the state of New Jersey, Betfair has seen marked success since launch, building its brand recognition and competing online against the biggest bricks and mortar brands in the market.
Betfair Casino offers a best in class product with a wide array of online slot and table game content, including the recent launch of Live Dealer, together with excellent customer service and promotional offerings. The casino business is part of the US arm of the Paddy Power Betfair group, which consists of TVG, a horseracing TV channel and pari-mutuel online betting network active in 35 states, a horse-racing Exchange in New Jersey and the recently acquired DFS product; PlayDraft.com. Together, these operations hold a strong position in the nascent US online betting market
For further information please visit https://www.betfaircasino.com/
Neil Halstead (Casino Product Manager)
GAN is a leading developer and supplier of enterprise-level Business to Business gaming software systems and online gaming content. GAN is listed on the ESM Market of the Irish Stock Exchange and the AIM Market of the London Stock Exchange under the ticker: GAN
The Company has developed an Internet gaming enterprise software system, GameSTACK™. The Internet Gaming System, developed in London under a UK Gambling Commission license, is certified to the highest technical standards currently required by gaming regulators.
GAN has an established business in Europe, licensing gaming content to major European gaming operators including Bet365, Betfair PaddyPower, William Hill, Rank, Lottomatica, Sisal and SNAI. In the United States for real money Internet gaming, GAN has partnered with Betfair Plc to provide its Internet Gaming System following the introduction of regulated real-money online gaming in New Jersey in November 2013.
For further information please visit www.GAN.com
Dermot Smurfit (Chief Executive Officer)
About Colossus Bets
Colossus Bets is a multi-award-winning betting operator that pioneered Cash Out and has been granted a series of patents in relation to the functionality across all forms of betting and gaming in the USA and globally. The firm’s product range includes Colossus sports pools, the world’s largest sports jackpots; the Colossus Fracpot, the world’s first cash-out slot; FreePlay+, an innovative ‘free bet’ marketing platform and more recently; Colossus Syndicates, a crowdfunding extension of the core sports pools offering.
Since its launch in 2013, Colossus has distributed more than £80 million in prizes and has gone live with over thirty B2B partners, including Betfair, Betclic and Betway Africa.
For further information, please visit corporate.colossusbets.com
Bernard Marantelli (CEO and Founder)
The post Betfair NJ partners with GAN & Colossus Bets to introduce cash-out to US gaming audiences. appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
Casino Technology announces Valentina Dobre as new Regional Director for Romania
Gaming equipment manufacturer Casino Technology has announced a new appointment for Romania to further strengthen the company’s management.
Following its steady plan for continuous market growth, the company named Valentina Dobre as Regional Director for Romania as of 1st of August 2017.
The company claims with Mrs Dobre’s profound expertise, professional background and in-depth knowledge of the gaming industry in the country, she became part of Casino Technology team, ready to implement the overall corporate strategy.
Valentina Dobre commented: “I am honored to accept this position and be part of the high level management team of Casino Technology. I will pursue actively further company positioning and growth on the Romanian market. Casino Technology has been on the country’s market for over 10 years and proved to be leader, having maintained trusted partnerships with local operators and customers.”
Casino Technology stated that Mrs Dobre’s background as Member of the Board of Directors at Romslot Association, Bucharest will additionally increase the Casino Technology market share.
“Valentina Dobre is an important appointment as she brings extensive knowledge of the market, that will help us boost even more our presence in Romania. She will have a crucial role in our further expansion, launching successfully our new line products on the market”, concluded Milo Borissov, Founder, President and CEO of Casino Technology.…
The post Casino Technology announces Valentina Dobre as new Regional Director for Romania appeared first on Eastern European Gaming – News – Interviews – Legal Market Updates – Premium Reports – Events – Directory.
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